Publications

October 2002 (Revised February 2003)
Case

Administrative Data Project (C)

By: Lynda M. Applegate and Donald E. Heller

Supplements the (A) case. View Details

Keywords: Education Industry

October 2002 (Revised February 2003)
Case

Administrative Data Project (A)

By: Lynda M. Applegate and Donald E. Heller

Encourages analysis of the implementation of a large technical infrastructure and process transformation project within a university setting. Enables an instructor to teach change management, leadership, and technical project management skills. View Details

Keywords: Teaching; Change Management; Management Practices and Processes; Transformation; Learning; Competency and Skills; Leadership Development; Non-Governmental Organizations; Education Industry

December 1987 (Revised March 1990)
Case

Manufacturers Hanover Corp.: The New Information Technology Organization (B)

By: Lynda M. Applegate and Donna B. Stoddard

Keywords: Information Technology; Organizational Structure

Find at Harvard

October 1998 (Revised February 2000)
Case

RealNetworks, Inc.: Converging Technologies/Expanding Opportunities

By: Lynda M. Applegate and Kirk A. Goldman

Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position... View Details

Keywords: Outcome or Result; Opportunities; Competitive Strategy; Expansion; Internet; Information Technology Industry

June 1998 (Revised November 2010)
Teaching Note

M-TRONICS (TN) (A) and (B)

By: Joseph L. Bower and Lynda M. Applegate

Teaching Note for 807156 and 807157. View Details

Keywords: Corporate Entrepreneurship; Business Subsidiaries; Problems and Challenges; Integration; Manufacturing Industry

March 2020
Supplement

Cafe Kenya, Spreadsheet for Instructors (Brief Case)

By: Lynda M. Applegate and James T. Kindley

March 2020
Teaching Note

Cafe Kenya (Brief Case)

By: Lynda M. Applegate and James T. Kindley

Teaching Note for HBS No. 920-551. View Details

December 2014
Case

Groupon: A New CEO Takes Charge

By: Lynda M. Applegate and Arnold B. Peinado

On August 7, 2013, Eric Lefkofsky, the chairman and largest shareholder of Groupon was named CEO, replacing founder Andrew Mason, who had run the company since its inception in 2009. When Groupon had its initial public offering (IPO) in November 2011, the company's... View Details

Keywords: Entrepreneurial Management; Disruptive Technologies; Growth Strategy; Customer Relations; Service Management; International Business; Business Models; Strategy Execution; Entrepreneurship; Growth and Development Strategy; Business Model; United States

January 1993 (Revised February 1994)
Background Note

New Information Systems Leaders: A Changing Role in a Changing World

By: Lynda M. Applegate and Joyce J. Elam

Keywords: System; Leadership; Change

Find at Harvard

February 2010
Case

Foxwoods: Turning Data into Insights in the Hospitality Industry

By: Lynda M. Applegate and Deborah L. Soule

This case describes how an IT director identified an opportunity and implemented an innovative business solution designed to enable line managers and executives to convert data to information to insights. The case also details how the company partnered with an emerging... View Details

Keywords: Corporate Entrepreneurship; Technological Innovation; Knowledge Use and Leverage; Partners and Partnerships; Information Technology; Entertainment and Recreation Industry; Connecticut

March 1996
Case

Burlington Northern Railroad: Strategic Repositioning

By: Lynda M. Applegate and Randi Wade Purchia

Keywords: Strategy; Rail Industry

Find at Harvard

August 1992 (Revised October 2001)
Teaching Note

Mrs. Fields Cookies TN

By: Lynda M. Applegate and James I. Cash Jr.

Teaching Note for (9-189-056). View Details

Keywords: Food and Beverage Industry

19 May 2021
News

Alumni Convene to Support Nonprofit Boards; Seven Clubs Mix It Up Online

Applegate opened the summit’s first theme, Rethinking Governance, by leading a case study called Leading in Turbulent Times. Other featured speakers included Jim Bildner, CEO, Draper Richards Kaplan... View Details

Keywords: Margie Kelley

01 Mar 2013
News

Opening the Door

that women serving in such roles has, in many ways, been somewhat normalized. Lynda Applegate I talk more about successes, because I believe those stories inspire others to succeed. Recently I gave a talk to... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management

2008
Text Book

Corporate Information Strategy and Management: Text and Cases

By: Robert D. Austin, Lynda M. Applegate and Deborah Soule

The 8^th edition of Corporate Information Strategy and Management: Text and Cases is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information... View Details

Keywords: Decision Making; Management; Business Strategy; Information Technology