by John Deighton - Publications - Faculty & Research

10 Mar 2021
Research & Ideas

Key to Doing Your Best at Work? Be Yourself

John, the charismatic chief marketing officer of Netflix (once described by Buzzfeed as the “coolest” person to ever go onstage at an Apple event). Research shows being true to who you are leads to greater professional performance and... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

21 Aug 2017
Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

design. Deighton discussed how new sources of data starting to be generated by the Internet of Things will impact the advertising-based hegemony of Google, Amazon, and Facebook. “The best picture we have... View Details

Keywords: by Dina Gerdeman

09 Nov 2022
In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details

Keywords: by Lynn Schenk and Danielle Kost

03 Jan 2017
Research & Ideas

5 New Year's Resolutions You Can Keep (With the Help of Behavioral Science Research)

I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders by Todd Rogers, Katherine L. Milkman, and Max H. Bazerman. If you have resolved to exercise more, try ignoring what your peers... View Details

Keywords: by Carmen Nobel

26 Apr 2011
Op-Ed

HBS Faculty Comment on Environmental Issues for Earth Day

Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details

Keywords: by Staff; Energy; Utilities

11 Mar 2001
Research & Ideas

Evolving for Success [Part Two]

mainstream business. Q: There had to be some good things you learned by looking at dot-coms, even those that went out of business, and their cultures. A: Many people are skeptical. In fact, a lot of people are putting their business suits... View Details

Keywords: by Staff

September 2014
Case

Victors & Spoils: 'Born Open'

By: Karim R. Lakhani and Michael L. Tushman

Victors & Spoils (V&S), located in Boulder, Colorado, was the first advertising agency built on open innovation and crowdsourcing principles from the ground-up. V&S was co-founded in 2009 by John Winsor, Claudia Batten and Evan Fry, all former members of the... View Details

Keywords: Advertising Agency; Marketing; Crowdsourcing; Open Innovation; Growth; Acquisitions; Advertising; Advertising Campaigns; Digital Marketing; Acquisition; Innovation and Invention; Advertising Industry; United States

Citation

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10 Oct 2018
Research & Ideas

The Legacy of Boaty McBoatface: Beware of Customers Who Vote

Brierley Professor of Business Administration. “But even when firms never guarantee that consumers will choose the winner, consumers infer an implicit contract and are upset when that contract is violated.” Norton and John examine the... View Details

Keywords: by Michael Blanding; Advertising

09 Sep 2013
Lessons from the Classroom

Teaching Climate Change to Skeptics

realistic, while 20 percent believed it was a random fluctuation warranting no urgent action," says Lassiter, the Senator John Heinz Professor of Management Practice in Environmental Management at Harvard Business School. "In Houston, it... View Details

Keywords: by Carmen Nobel

17 Apr 2019
Cold Call Podcast

Would You Live in a Smart City Where Government Controls Privacy?

04 Sep 2012
Research & Ideas

Why Most Leaders (Even Thomas Jefferson) Are Replaceable

like to think of themselves as truly indispensable—impact makers, history movers, culture changers—few reach the bar set by Steve Jobs, Napoleon, or Martin Luther King Jr., Mukunda says. (Even some people you might think would be shoo-ins... View Details

Keywords: by Kim Girard

07 Aug 2015
Research & Ideas

Obama’s Clean Power Plan: Can Nuclear Power Beat the Global Threat of Coal?

This week, President Obama and the Environmental Protection Agency released the final version of the Clean Power Plan, a major set of rules and incentives aimed at reducing greenhouse gas emissions from America's power plants. The plan requires each state to meet a... View Details

Keywords: by Carmen Nobel; Energy; Utilities

20 May 2014
Research & Ideas

Managing the Family Business: Survival’s Secret Sauce

returns you need. I'm studying family wealth creators around the world. The best, like Alex Birman at Arezzo, often show an interest in business between the ages of 8-14. Develop these wealth generators by providing the right... View Details

22 Jul 2002
Research & Ideas

How Business Strategy Tamed the “Invisible Hand”

uncovered significant differences in performance associated with their respective strategies for competing in that industry.10 This format of combining industry notes with company cases, which had been initiated at Harvard Business School View Details

Keywords: by Pankaj Ghemawat

01 Oct 2001
What Do You Think?

Will Information Technology Really Turn Organizations Upside Down This Time?

inhabited by academics and consultants ...personal advancement may be better served by being provocative than by being right." Others question the importance of the... View Details

Keywords: by James Heskett

24 Sep 2020
Research & Ideas

Financial Meltdowns Are More Predictable Than We Thought

Research. The paper was coauthored by Andrei Shleifer, the John L. Loeb Professor of Economics at Harvard University, and Jakob Ahm Sørensen, a doctoral fellow at the Copenhagen Business School. Avoiding the... View Details

Keywords: by Danielle Kost; Financial Services

09 Jan 2006
What Do You Think?

Should More Transparency Extend to Education for Management?

as a successful recruiting tool; disclosing the grades required to get there is not necessary." On the other hand, many respondents believed that transparency in management should extend in some form to the educational process. In advocating grade disclosure,... View Details

Keywords: by James Heskett; Education

09 Mar 2003
Research & Ideas

Education, Technology, and Business: What’s the Catch?

the Internet. By 2001, the E-Rate program had wired 87 percent of all K-12 classrooms in the U.S. If we believe that educational performance is a result of investment, it hasn't paid off.—Kosmas Kalliarekos, The Parthenon Group View Details

Keywords: by Carla Tishler; Education

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

What's happened in the world of marketing in the past five years? What new tools are out there? What avenues are people using to reach customers in new and different ways? How are they even thinking about the customers? [HBS marketing professor] View Details

Keywords: by Mallory Stark

05 Jun 2014
Research & Ideas

Fixing the ‘I Hate Work’ Blues

The New York Times ran a troubling story, "Why You Hate Work," in last week's "Sunday Review." The article indicated that employees work too hard and find little meaning from their work. The anecdotes we all hear about this topic are reinforced... View Details

Keywords: by Bill George

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