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  • 07 Feb 2012
  • First Look

First Look: February 7

comprehensive criterion of fair taxation proposed by John Stuart Mill and associated with the Libertarian normative framework-is given some weight in the social objective function, tagging generates costs... View Details
Keywords: Sean Silverthorne
  • November 2016
  • Case

QuintilesIMS: Biosimilar Marketing in England

By: John A. Quelch and Emily C. Boudreau
QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical... View Details
Keywords: Health; Pharmaceutical Industry; Biotech; Marketing; Health Care and Treatment; Biotechnology Industry; England
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  • May 2015 (Revised May 2017)
  • Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
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  • September 2009
  • Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
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  • June 2005 (Revised September 2008)
  • Class Lecture

Strategy: Building and Sustaining Competitive Advantage

By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie
It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around... View Details
Keywords: Competitive Advantage
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  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

  Working PapersThe Rise of Business Forecasting Agencies in the United States Author:Walter A. Friedman Abstract This paper analyzes the rise of business and economic forecasting agencies in the United States. The field was developed... View Details
Keywords: Martha Lagace
  • 08 Jun 2010
  • First Look

First Look: June 8

national health systems and health policy. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710469-PDF-ENG CEIBS: A Global Business School Made in China John A. Quelch, S. Rama Velamuri, and Shengjun... View Details
Keywords: Martha Lagace
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

  PublicationsFlying Without a Net: Turn Fear of Change into Fuel for Success Author:Thomas J. DeLong Publication:Harvard Business Review Press, 2011 Abstract Confronted by omnipresent threats of job loss and change, even the brightest... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2013
  • First Look

First Look: August 20

lacked focus and was distracted by ventures outside its core exploration and production business. Further it argued that John Hess, CEO and son of the founder, was more interested in "maintaining a... View Details
Keywords: Anna Secino
  • 28 Oct 2008
  • First Look

First Look: October 28, 2008

  Working PapersPlatform Rules: Multi-Sided Platforms as Regulators Authors:Kevin J. Boudreau and Andrei Hagiu Abstract This paper provides a basic conceptual framework for interpreting non-price instruments used by multi-sided platforms... View Details
Keywords: Martha Lagace
  • 2022
  • Afterword

The Internet's Effects on Consumption: Useful, Harmful, Playful

By: John A. Deighton and Leora Kornfeld
Keywords: Internet and the Web; Society
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  • June 2010 (Revised January 2021)
  • Teaching Note

United Breaks Guitars

By: John A. Deighton and Leora Kornfeld
Teaching Note for 510057. View Details
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  • March 2010 (Revised August 2010)
  • Teaching Note

Slanket: Responding to Snuggie's Market Entry (TN)

By: John A. Deighton and Leora Kornfeld
Teaching Note for [510034]. View Details
Keywords: Market Entry and Exit
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  • April 2008
  • Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France
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  • August 2019
  • Teaching Note

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn View Details
Keywords: Dina Gerdeman
  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

  Working PapersThe Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization Author:Walter A. Friedman Abstract Roger Babson was a pioneer of the business-forecasting industry in the United States in the early... View Details
Keywords: Martha Lagace
  • May 1997
  • Teaching Note

Consumer Behavior Exercise (A) - (F) (TN)

By: John A. Deighton and Susan M. Fournier
Teaching Note for (9-596-039)--(9-596-044). View Details
Keywords: Consumer Behavior
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  • August 1995 (Revised January 1997)
  • Exercise

Consumer Behavior Exercise (E)

By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,... View Details
Keywords: Consumer Behavior
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  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

the pass-through of both gas prices and nominal exchange rate fluctuations. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54935 forthcoming Consumption, Markets & Culture Big Data By: Deighton, John View Details
Keywords: Dina Gerdeman

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