Publications

12 Jan 2010
First Look

First Look: Jan. 12

Zhang, Paul W. Farris, John W. Irvin, Tarun Kushwaha, Thomas J. Steenburgh, and Barton A. Weitz Publication:Journal of Interactive Marketing (forthcoming) Abstract Multichannel retailing is the set of... View Details

Keywords: Martha Lagace

06 Dec 2011
First Look

First Look: Dec. 6

PublicationsFlying Without a Net: Turn Fear of Change into Fuel for Success Author:Thomas J. DeLong Publication:Harvard Business Review Press, 2011 Abstract Confronted by omnipresent threats of job loss and change, even the brightest... View Details

Keywords: Sean Silverthorne

August 2019
Teaching Note

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details

Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at the same retailer are... View Details

Keywords: Sean Silverthorne

20 Aug 2013
First Look

First Look: August 20

lacked focus and was distracted by ventures outside its core exploration and production business. Further it argued that John Hess, CEO and son of the founder, was more interested in "maintaining a... View Details

Keywords: Anna Secino

28 Oct 2008
First Look

First Look: October 28, 2008

Working PapersPlatform Rules: Multi-Sided Platforms as Regulators Authors:Kevin J. Boudreau and Andrei Hagiu Abstract This paper provides a basic conceptual framework for interpreting non-price instruments used by multi-sided platforms... View Details

Keywords: Martha Lagace

07 Feb 2012
First Look

First Look: February 7

comprehensive criterion of fair taxation proposed by John Stuart Mill and associated with the Libertarian normative framework-is given some weight in the social objective function, tagging generates costs... View Details

Keywords: Sean Silverthorne

08 Jun 2010
First Look

First Look: June 8

national health systems and health policy. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/710469-PDF-ENG CEIBS: A Global Business School Made in China John A. Quelch, S. Rama Velamuri, and Shengjun... View Details

Keywords: Martha Lagace

November 2016
Case

QuintilesIMS: Biosimilar Marketing in England

By: John A. Quelch and Emily C. Boudreau

QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical... View Details

Keywords: Health; Pharmaceutical Industry; Biotech; Marketing; Health Care and Treatment; Biotechnology Industry; England

Educators

September 2009
Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details

Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry

Educators

11 Dec 2007
First Look

First Look: December 11, 2007

Working PapersThe Seer of Wellesley Hills: Roger Babson and the Babson Statistical Organization Author:Walter A. Friedman Abstract Roger Babson was a pioneer of the business-forecasting industry in the United States in the early... View Details

Keywords: Martha Lagace

Teaching Interest

Overview

I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details

Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Entertainment and Recreation Industry; Information Technology Industry; Publishing Industry; Media and Broadcasting Industry

Research Summary

Personal Data in Marketing

Between 10% and 20% of all marketing activity in the United States, and a smaller proportion internationally, relies on data about individuals, whether personally identifying or pseudonomized. These data flow across a system of established and emerging firms operating... View Details

Keywords: Data; Personal Data; Information Technology; Industry Structure; Marketing

May 2016
Article

In Support of Consumer-based Strategy Research

Read Now

May 2008
Supplement

Dove: Evolution of a Brand - Advertising Supplement

Keywords: Advertising; Brands and Branding; Beauty and Cosmetics Industry

April 2008
Teaching Note

Dove: Evolution of a Brand (TN)

Teaching Note for [508-047]. View Details

Keywords: Consumer Products Industry; Beauty and Cosmetics Industry

November 2002
Teaching Note

Centra Software (TN)

Teaching Note for (9-502-009). View Details

February 2001
Teaching Note

CVS: The Web Strategy TN

Teaching Note for (9-500-008). View Details

Keywords: Pharmaceutical Industry; Web Services Industry

April 2000 (Revised September 2001)
Case

Peppers and Rogers Group, The

Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details

Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry

Educators