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- All HBS Web
(905)
- News (238)
- Research (508)
- Multimedia (4)
- Faculty Publications (261)
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Digital Marketing Strategy
By: John A. Deighton
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- August 1997
- Case
Orbital Sciences Corporation: ORBCOMM
By: Das Narayandas and John A. Quelch
In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=52111 Learning to Become a Taste Expert By: Latour, Kathryn A., and John A. Deighton Abstract—Evidence suggests that consumers seek to become more expert about... View Details
Keywords: Dina Gerdeman
- 23 Mar 2010
- First Look
First Look: March 23
barriers to commercialization? What made Du Pont so confident that it could succeed at this uncertain time? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810084-PDF-ENG New York Life and Immediate Annuities Julio J. Rotemberg and View Details
Keywords: Martha Lagace
- 04 Dec 2012
- First Look
First Look: December 4
PublicationsWhen Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Publication:Journal of Economics & Management Strategy (forthcoming) Abstract We present a theory for why it... View Details
Keywords: Carmen Nobel
- 17 Apr 2007
- First Look
First Look: April 17, 2007
http://www.e-elgar.co.uk/Bookentry_Main.lasso?id=4045 Colorblindness and Diversity: Conflicting Goals in Decisions Influenced by Race Authors:Michael I. Norton, Joseph A. Vandello, Andrew Biga, and View Details
Keywords: Martha Lagace
- 14 Feb 2012
- First Look
First Look: February 14
today's companies face. I show that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams,... View Details
Keywords: Carmen Nobel
- June 2015
- Supplement
Precista Tools AG
By: John A. Davis
Davis, John A. "Precista Tools AG ." Harvard Business School Multimedia/Video Supplement 815-707, June 2015.
- September 2007
- Case
Kohl Industries
By: John A. Davis
Describes a compensation dilemma with a father and his three children, who work in different businesses under the family holding companies. The father, James Cole, must set compensation that meets the needs of the family and the business. View Details
Keywords: Business Subsidiaries; Family Business; Compensation and Benefits; Family and Family Relationships
Davis, John A. "Kohl Industries." Harvard Business School Case 808-078, September 2007.
- August 2007
- Background Note
Assessing and Enhancing Individual Power in the Family Business System
By: John A. Davis
Describes how to asses and enhance an individual's bases, sources, and levels of power in a family business system. Relies on Franch and Raven's framework that identifies five bases of social power (reward, coercive, legitimate, referent, and expert), describing how... View Details
Keywords: Family Business; Family and Family Relationships; Situation or Environment; Power and Influence
Davis, John A. "Assessing and Enhancing Individual Power in the Family Business System." Harvard Business School Background Note 808-026, August 2007.
- January 2001
- Background Note
Responsibilities & Rights of Family Shareholders of a Family Business
By: John A. Davis
Describes the major responsibilities and rights of family shareholders of a family owned business. View Details
Davis, John A. "Responsibilities & Rights of Family Shareholders of a Family Business." Harvard Business School Background Note 801-264, January 2001.
- July 1999
- Background Note
Management Development Plan In A Family Business, The
By: John A. Davis
Defines management development objectives for family members employed in their family business. Outlines a process of putting these individuals on a career path to provide them with needed developmental experiences while respecting the broader needs of the... View Details
Keywords: Family Business; Goals and Objectives; Management Practices and Processes; Organizations; Leadership Development; Experience and Expertise
Davis, John A. "Management Development Plan In A Family Business, The." Harvard Business School Background Note 800-009, July 1999.
- 24 May 2006
- Conference Presentation
Lessons from Successful Family Business Dynasties
By: John A. Davis
- 05 Aug 2008
- First Look
First Look: August 5, 2008
Rebalancing by Individual Investors Authors:Laurent E. Calvet, John Y. Campbell, and Paolo Sodini Abstract This paper investigates the dynamics of individual portfolios in a unique dataset containing the... View Details
Keywords: Martha Lagace
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
workers; and the production of knowledge, including the idea of the economy, among other topics. Together, the essays suggest emerging themes in the field: a fascination with capitalism as it is made by political authority, how it is... View Details
- 12 Jan 2010
- First Look
First Look: Jan. 12
Zhang, Paul W. Farris, John W. Irvin, Tarun Kushwaha, Thomas J. Steenburgh, and Barton A. Weitz Publication:Journal of Interactive Marketing (forthcoming) Abstract Multichannel retailing is the set of... View Details
Keywords: Martha Lagace
- 28 Aug 2012
- First Look
First Look: August 28
case:http://hbr.org/search/313036-PDF-ENG El Paso's Sale to Kinder Morgan John Coates, Clayton Rose, and David LaneHarvard Business School Case 313-021 On October 16, 2011, El Paso agreed to sell itself to Kinder Morgan for just over $21... View Details
Keywords: Sean Silverthorne
- June 2018 (Revised October 2019)
- Case
Back to the Roots
By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018. (Revised October 2019.) (Email mking@hbs.edu for a courtesy copy.)
- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- 2017
- Book
Global Marketing Management: A Casebook
By: John A. Quelch
During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details
Quelch, John A. Global Marketing Management: A Casebook. 6th ed. Redding, CA: BVT Publishing, 2017.