Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (1,752) Arrow Down
Filter Results: (1,752) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,752)
    • People  (1)
    • News  (407)
    • Research  (1,178)
    • Multimedia  (14)
  • Faculty Publications  (628)

Show Results For

  • All HBS Web  (1,752)
    • People  (1)
    • News  (407)
    • Research  (1,178)
    • Multimedia  (14)
  • Faculty Publications  (628)
← Page 20 of 1,752 Results →
  • 09 May 2024
  • Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

classrooms, labs, dining halls, and elsewhere on campuses have a unique influence on the course of scientific research, according to the study, coauthored by Eamon Duede, a postdoctoral fellow at the Digital Data Design Institute at... View Details
Keywords: by Ben Rand
  • 21 Apr 2008
  • Research & Ideas

The New Math of Customer Relationships

banks. The ideas are reflected in remarks by managers, whether or not the actual terms are used. In many respects, they have become generic, which I suppose is the ultimate mark of usefulness. In all fairness, they are the product of the... View Details
Keywords: by Sean Silverthorne
  • 01 Sep 2022
  • What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

(iStockphoto/AvigatorPhotographer) Recently there has been talk, but no action, about eliminating some or all of the tariffs on Chinese imports that were instituted by the Trump administration. The debate involves salient arguments on... View Details
Keywords: Re: James L. Heskett
  • 26 Aug 2019
  • Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

products—as less credible and less trustworthy, according to research by recent Harvard Business School MBA graduate Alessia Vettese. “People used to watch celebrities on the red carpet talking about what they were wearing, or they would... View Details
Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
  • 16 Feb 2023
  • HBS Case

ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?

The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
Keywords: by Lane Lambert; Financial Services
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

purchase that follows an ad-click (CPA). Our analysis extends classic auction results by allowing players to make bids using two different pricing schemes, while the driving information for bidders' endogenous selection—the conversion... View Details
Keywords: Martha Lagace
  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

championing privacy as controversy was swirling around an extensive US government surveillance program that had been disclosed by former National Security Agency contractor Edward Snowden. Snowden had leaked information indicating that... View Details
Keywords: by Avery Forman
  • 14 Jan 2014
  • First Look

First Look: January 14

help-friendly organization has to be actively nurtured, however, because helpfulness among colleagues does not arise automatically: competition, pride, or distrust may get in the way. The trickiness of this management challenge-to increase a discretionary behavior that... View Details
Keywords: Sean Silverthorne
  • January 2004 (Revised May 2008)
  • Case

Johnson & Johnson's Corporate Credo

By: Thomas R. Piper
No corporate credo is better known than that of Johnson & Johnson. Describes the history of the credo, including the credo challenge initiated by the CEO, James Burke, in 1975 and the role the credo played during the Tylenol poisoning crisis. View Details
Keywords: History; Mission and Purpose; Goals and Objectives; Corporate Accountability; Reputation; Crisis Management; Corporate Governance; Management Teams
Citation
Educators
Related
Piper, Thomas R. "Johnson & Johnson's Corporate Credo." Harvard Business School Case 304-084, January 2004. (Revised May 2008.)
  • 10 Jul 2023
  • In Practice

The Harvard Business School Faculty Summer Reader 2023

Souls, Healthy Minds by philosopher John Kaag. This book is a fantastic summary of the life and work of William James, the father of modern psychology, and a professor right here at Harvard. James endured... View Details
Keywords: by Dina Gerdeman
  • 06 Dec 2022
  • Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

described exactly the same way.” Garcia-Rada is lead author on a new working paper about the study, co-written with Leslie John, the James E. Burke Professor of Business Administration at HBS, and Michael Norton, the Harold M. Brierley... View Details
Keywords: by Michael Blanding; Consumer Products; Retail
  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

remote work. “There’s a huge value to real interactions even if they are occurring virtually,” says Goldenberg, who is a psychologist by training and an assistant professor at HBS. To test online experiences, the group took advantage of... View Details
Keywords: by Michael Blanding
  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

Editor's note: Every year, HBS Professor Clayton Christensen teaches students that well-tested academic theories can help them succeed not just in business, but in life. He expounds upon those lessons in his forthcoming book, How Will You Measure Your Life? Co-authored... View Details
  • 01 Aug 2022
  • What Do You Think?

Does Religious Belief Affect Organizational Performance?

the leader's role in his book, Win From Within: Build Organizational Culture for Competitive Advantage. References: John P. Kotter and James L. Heskett, Corporate Culture and Performance (The Free Press, 1992). Zhihui, Gu and Liang, Hao... View Details
Keywords: Re: James L. Heskett
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

untested arenas that define the company as it exists today. "This case distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence in the frame of a very relevant company," says Koehn, the View Details
Keywords: by Julia Hanna; Food & Beverage
  • 04 Feb 2022
  • Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details
Keywords: by Dina Gerdeman
  • 13 Jul 2010
  • First Look

First Look: July 13

he was unsure how clients would respond. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/310064-PDF-ENG Nichol Negotiates with Walmart: Hard Bargains over Soft Goods (A) James K. Sebenius and Ellen... View Details
Keywords: Martha Lagace
  • 05 Nov 2015
  • News

An inside view from Powell, complete with regrets

  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

by facilitating direct connections between multiple types of affiliated customers, which most often leads to network effects. Think of what a shopping mall accomplishes in bringing together a multitude of sellers and buyers who interact... View Details
Keywords: by Julia Hanna
  • 16 Sep 2019
  • Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

is ready for audiences, making them risky and expensive propositions. “Each one is a huge project, and the success rate is quite low,” says Hong Luo, the James Dinan and Elizabeth Miller Associate Professor of Business Administration in... View Details
Keywords: by Michael Blanding; Motion Pictures & Video
  • ←
  • 20
  • 21
  • …
  • 87
  • 88
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.