Publications

Educators

Spring 2017
Article

Globalizing Latin American Beauty

This article discusses the growth over time of the beauty industry in Latin America and its bias towards celebrating whiter rather than darker skin. Although alleged Latin American fascination with beauty is regularly ascribed to culture, Latin sensuousness, and... View Details

Keywords: Latin America; Race And Ethnicity; Globalization; Race; Ethnicity; Prejudice and Bias; Beauty and Cosmetics Industry; Latin America

Article

Business Investment in Education in Emerging Markets Since the 1960s

By: Valeria Giacomin, Geoffrey Jones and Erica Salvaj

This article examines non-profit investments by business in education in emerging markets between the 1960s and the present day. Using a sample of 110 interviews with business leaders from an oral history database, the study shows that more than three-quarters of such... View Details

Keywords: Economic History; Oral History; Education; Philanthropy and Charitable Giving; Business History; Emerging Markets; Reputation; Corporate Social Responsibility and Impact; Education Industry; Africa; Asia; Latin America; Middle East; India; Chile; Colombia; Sri Lanka; Kenya

November 2003 (Revised July 2014)
Case

'Walking on a Tightrope': Maintaining London as a Financial Center

By: Geoffrey Jones and Meghan Gallagher-Kernstine

Focuses on the development of London as a leading international financial center and the difficulties it faces maintaining its status. Examines London's history as a financial center from Roman times to the present day. London's position in the 19th century rested on... View Details

Keywords: International Finance; Geographic Location; Governing Rules, Regulations, and Reforms; Business History; Status and Position; Financial Services Industry; Europe; London

Educators

2013
Book

Entrepreneurship and Multinationals: Global Business and the Making of the Modern World

This book examines the history of entrepreneurship and multinationals in the making of the modern world. In recent years economists, historians, and political scientists have written extensively on the history of globalization and patterns of global wealth and poverty,... View Details

25 Mar 2014
First Look

First Look: March 25

link: http://www.palgrave.com/Products/TitlePrint.aspx?PID=362801 August 2013 Proceedings of the National Academy of Sciences Investors Prefer Entrepreneurial Ventures Pitched by Attractive Men By: Brooks, Alison Wood, Laura Huang, Sarah... View Details

Keywords: Sean Silverthorne

2013
Chapter

The Global and the Local in the Beauty Industry: A Historical Perspective

By: G. Jones

This chapter explores the impact of the global beauty industry on beauty ideals. It shows that as the industry internationalized from the late nineteenth century, there was a homogenization of beauty ideals and practices around the world. Western and white beauty... View Details

Keywords: Business History; Globalization; History; Beauty and Cosmetics Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America

01 Feb 2017
News

New Regional Offices Broaden HBS’s Intellectual Reach

Geoffrey Jones (photo by Susan Young) Professor Geoffrey Jones (photo by Susan... View Details

2021
Chapter

Sostenibilidad y negocios verdes en América Latina

This chapter in the first-ever business history textbook on Latin America examines the impact of modern business enterprise on the natural environment of the region between the 19th century and the present day. It argues that although global capitalism created much... View Details

Keywords: Environment; Business History; Environmental Sustainability; Latin America; North and Central America

2018
Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details

Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America

SSRN

Article

Business, Governments and Political Risk in South Asia and Latin America since 1970

By: G. Jones and Rachael Comunale

This article contributes to the literature on political risk in business and economic history by examining both new perspectives (risk encountered by companies domestically, rather than risk for foreign investors) and new settings (emerging markets economies in Latin... View Details

Keywords: Political Risk; Emerging Market; Bribery; Business ＆ Government Relations; Turbulence; Violence; Risk and Uncertainty; Emerging Markets; Crime and Corruption; Business and Government Relations; Business History; India; Latin America

06 Aug 2019
Blog Post

Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling

classes we took, I did write a case on Raj Kapoor, one of the early entrepreneurs in Bollywood, for Entrepreneurship and Global Capitalism, a class taught by the inimitable Geoffrey Jones. And I did quit... View Details

2017
Book

Profits and Sustainability: A History of Green Entrepreneurship

This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details

2015
Working Paper

Business Groups Exist in Developed Markets Also: Britain Since 1850

Diversified business groups are well-known phenomena in emerging markets, both today and historically. This is often explained by the prevalence of institutional voids or the nature of government-business relations. It is typically assumed that such groups were much... View Details

Keywords: Business Groups; Business History; Economic History; Conglomerates; Entrepreneurship; Globalization; Management; Organizations; United Kingdom

SSRN

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry

SSRN

2012
Article

Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

By: G. Jones and Christina Lubinski

This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details

Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany

TeachingInterests

Scaling Minority Businesses

By: Archie L. Jones

Scaling Minority Businesses (SMB) is a field course designed to leverage the intellectual power and community of Harvard Business School to address the vital needs of Black-owned enterprises as they face the twin tasks of surviving and growing. The course... View Details

2012
Working Paper

Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions

This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little... View Details

Keywords: Marketing; Consumer Goods; Entrepreneurs; Environment; Food; Globalization; Business History; Agribusiness; Agriculture and Agribusiness Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Asia; Europe; Latin America; Middle East; North and Central America