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Show Results For
-
All HBS Web
(494)
- People (1)
- News (134)
- Research (289)
- Multimedia (17)
- Faculty Publications (219)
- 11 Oct 2015
- News
Sir Alex Ferguson: Secrets of Success
- 09 Jan 2014
- News
Attack of the Colons: Coming Soon to a Cinema Near You
- 29 Feb 2024
- News
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
- 19 Oct 2022
- News
Number One in Formula One
- 03 Jun 2016
- News
Channing Tatum & LL Cool J Are Taking a Course at HBS' Campus
- Web
In the News - Entrepreneurship
Online Businesses to Flourish Re: Anita Elberse 02 Aug 2024 HBS Working Knowledge How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture Re: Reza Satchu 02 Aug 2024 Boston Business Journal...
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- 01 Jun 2014
- News
Screen Saver
Entertainment, HBS professor Anita Elberse documents the powerful, long-term success of high-investment, high-reward entertainment products, including movies. "She's absolutely right," says Lopez. "Those big...
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- 02 Feb 2010
- First Look
First Look: Feb. 2
manage an online community for the sole purpose of fostering word-of-mouth for a new brand it was launching. Should Communispace take on this assignment? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510018-PDF-ENG Hulu: An Evil Plot to Destroy the World?...
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Keywords:
Martha Lagace
- 30 Jul 2013
- First Look
First Look: July 30
programs requires more than providing accessible, affordable care; it requires understanding what makes both end users and providers tick. By understanding the cognitive processes underlying our choices and applying the tools of...
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Anna Secino
- 25 Jan 2011
- First Look
First Look: Jan. 25
grow and become successful, they are often marked by the negative stigma associated with size and power, which elicits anticorporate sentiment from consumers. An underdog brand biography can be strategically wielded to prevent or offset...
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Sean Silverthorne
- Article
Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
By: Anita Elberse and Jehoshua Eliashberg
Keywords:
Supply and Industry;
Product;
Markets;
Film Entertainment;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Elberse, Anita, and Jehoshua Eliashberg. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures." Marketing Science 22, no. 3 (Summer 2003): 329–354.
- August 2021
- Case
Andreessen Horowitz’s Cultural Leadership Fund (A)
By: Anita Elberse, Briana Richardson and Cydni Williams
In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that...
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Keywords:
Entertainment;
Talent Management;
General Management;
Inclusion;
Talent and Talent Management;
Diversity;
Venture Capital;
Entrepreneurship;
Networks;
Nonprofit Organizations
Elberse, Anita, Briana Richardson, and Cydni Williams. "Andreessen Horowitz’s Cultural Leadership Fund (A)." Harvard Business School Case 522-020, August 2021.
- Article
Front-line Staff Perspectives on Opportunities for Improving the Safety and Efficiency of Hospital Work Systems
By: Anita L. Tucker, Sara J. Singer, Jennifer E. Hayes and Alyson Falwell
Objective To link safety-related concerns raised by frontline staff about hospital work systems (operational failures) to the safety and efficiency of hospitals, and to contrast these concerns with national patient safety initiatives.
Data... View Details
Keywords:
Perspective;
Opportunities;
Safety;
Performance Efficiency;
System;
Failure;
Conferences;
Employees;
Management Analysis, Tools, and Techniques;
Experience and Expertise;
Health Care and Treatment;
Health Industry;
United States
Tucker, Anita L., Sara J. Singer, Jennifer E. Hayes, and Alyson Falwell. "Front-line Staff Perspectives on Opportunities for Improving the Safety and Efficiency of Hospital Work Systems." Health Services Research 43, nos. 5, pt.2 (October 2008).
- August 2021
- Supplement
Andreessen Horowitz’s Cultural Leadership Fund (B): Kevin Hart and Clubhouse
By: Anita Elberse, Briana Richardson and Cydni Williams
In May 2020, Andreessen Horowitz secures an agreement with Clubhouse, one of Silicon Valley’s hottest startups, to lead its ‘Series A’ funding round. One of the factors that insiders saw as pivotal in the race to be Clubhouse’s VC firm of choice was Andreessen...
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Keywords:
Entertainment;
Talent Management;
General Management;
Inclusion;
Talent and Talent Management;
Diversity;
Venture Capital;
Entrepreneurship;
Networks;
Nonprofit Organizations
Elberse, Anita, Briana Richardson, and Cydni Williams. "Andreessen Horowitz’s Cultural Leadership Fund (B): Kevin Hart and Clubhouse." Harvard Business School Supplement 522-021, August 2021.
- 24 Feb 2009
- First Look
First Look: February 24, 2009
Working PapersLearn-how to Improve Collaboration and Performance Authors:Ingrid M. Nembhard, Anita L. Tucker, Richard M.J. Bohmer, Joseph H. Carpenter, and Jeffrey D. Horbar Abstract Organizational learning, a prerequisite for high...
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Keywords:
Martha Lagace
- August 2005
- Supplement
The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films
By: Anita Elberse and John A. Quelch
Keywords:
Motion Pictures and Video Industry
Elberse, Anita, and John A. Quelch. "The Passion of the Christ: An Interview with Bob Berney, President of Newmarket Films." Harvard Business School Video Supplement 506-702, August 2005.
- 2011
- Other Unpublished Work
Popularity Profiles: How Customers' Use of a Long-Tail Assortment Relates to their Service Retention
By: Anita Elberse and David A. Schweidel
Keywords:
Customer Relationship Management
- June 2007 (Revised March 2011)
- Case
The CW: Launching a Television Network
By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York...
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Keywords:
Advertising;
Customer Relationship Management;
Decision Choices and Conditions;
Television Entertainment;
Brands and Branding;
Product Launch;
Strategic Planning;
Networks;
Media and Broadcasting Industry
Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
- March 2010 (Revised June 2019)
- Case
Major League Baseball Advanced Media: America's Pastime Goes Digital
By: Anita Elberse and Brett Laffel
In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The...
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Keywords:
Business Model;
Marketing Strategy;
Distribution Channels;
Mobile and Wireless Technology;
Internet and the Web;
Sports Industry
Elberse, Anita, and Brett Laffel. "Major League Baseball Advanced Media: America's Pastime Goes Digital." Harvard Business School Case 510-092, March 2010. (Revised June 2019.)
- February 2010 (Revised October 2010)
- Case
YouTube: Time to Charge Users?
By: Anita Elberse and Sunil Gupta
In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested—and if so, who should be...
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Keywords:
Digital Marketing;
Business Model;
Cost;
Profit;
Revenue;
Consumer Behavior;
Internet and the Web;
Motion Pictures and Video Industry
Elberse, Anita, and Sunil Gupta. "YouTube: Time to Charge Users?" Harvard Business School Case 510-053, February 2010. (Revised October 2010.)