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  • 14 Nov 2019
  • Book

Lifting the Lid on Turkey's Hidden Business History

Greece, the central Asian nations of Armenia, Azerbaijan and Georgia, plus Iraq and Syria, and it is on the Black Sea, the Aegean Sea and the Mediterranean. Turkish Airlines has grown so fast precisely because Istanbul is well-positioned... View Details
Keywords: by Sean Silverthorne
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

needs first, in the airline industry alone, Southwest Airlines, Ryanair, and JetBlue were founded during downturns on the principles of delivering value. In terms of affordable luxuries, consider the emergence of cosmetics, such as... View Details
Keywords: by Martha Lagace
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

particularly bad. The marginal cost is almost 75 percent, so every time you give a dollar to someone in the form of a turkey, or a ham, it's costing you 75 cents. In contrast, if you look at offers from the airlines, the cost of miles rewards programs are virtually... View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • 17 Jul 2012
  • First Look

First Look: July 17

(2012) Abstract This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large costs on View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example is the travel website Kayak,... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2005
  • Research & Ideas

Public Education Goes to School

district on the HBS campus each summer. Most of the materials for the program are new cases we develop in urban school districts, along with a few classic business school cases such as Southwest Airlines and the New York City Police... View Details
Keywords: by Mallory Stark; Education
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

Group between 2015 and late 2017 when it grew rapidly through global acquisitions to become 170 on the 2017 Fortune 500 list. A firm that had begun as a provincial airline in China was now a giant global conglomerate and suddenly the... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2014
  • First Look

First Look: March 11

can the firm increase the sales of its products? Purchase this case: http://hbr.org/product/ministry-of-supply-will-professionals-demand-its-performance/an/814042-PDF-ENG Harvard Business School Case 714-024 Viva Macau (A) A fast-growing Macau-based View Details
Keywords: Sean Silverthorne
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