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Show Results For
- All HBS Web
(5,546)
- People (8)
- News (1,295)
- Research (2,967)
- Events (36)
- Multimedia (37)
- Faculty Publications (1,764)
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
outsourcing marketing, at least beyond advertising, seems relatively new. Can you discuss this concept and the potential benefits to businesses? Gail J. McGovern: The outsourcing of marketing activities is catching on; in fact, in a... View Details
Keywords: by Poping Lin
- 15 Jun 2020
- News
Anti-racism action plan
New Twitter Research: Men Follow Men and Nobody Tweets
Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter's purpose. Is Twitter a communications service for friends and groups, a means of expressing yourself freely, or simply a marketing... View Details
- Video
Mostafa Terrab
Mostafa Terrab, Chairman and CEO of Morocco-based OCP Group, contextualizes the company’s activities in the Western Sahara region and addresses criticisms on the subject. View Details
- 2018
- Working Paper
Patent Trolls: Evidence from Targeted Firms
By: Lauren Cohen, Umit G. Gurun and Scott Duke Kominers
We provide the first large-sample evidence on the behavior and impact of non-practicing entities (NPEs) in the intellectual property space. We find that on average, NPEs appear to behave as opportunistic “patent trolls.” NPEs sue cash-rich firms—and target cash in... View Details
Keywords: Patent Trolls; NPEs; PAEs; Innovation; Patents; Ethics; Lawsuits and Litigation; Innovation and Invention; Corporate Finance
Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers. "Patent Trolls: Evidence from Targeted Firms." Harvard Business School Working Paper, No. 15-002, July 2014. (Revised June 2018.)
- November 2014 (Revised March 2017)
- Exercise
Walmart: Segmenting Social Impact
By: Michael Porter, Mark Kramer and Pamela Sud
This case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social responsibility, or creating shared value. View Details
Keywords: Creating Shared Value; Society; Value Creation; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Retail Industry
Porter, Michael, Mark Kramer, and Pamela Sud. "Walmart: Segmenting Social Impact." Harvard Business School Exercise 715-435, November 2014. (Revised March 2017.)
- February 2007 (Revised February 2009)
- Case
A Differentiation Strategy at ASDA
By: David E. Bell and Nitin Sanghavi
The Wal-Mart CEO has challenged his company to do more to help mankind. The British subsidiary, ASDA, is reviewing its activities in the environment/social arena. View Details
Keywords: Business Subsidiaries; Trends; Values and Beliefs; Leadership Style; Growth and Development Strategy; Corporate Social Responsibility and Impact; Food and Beverage Industry; Retail Industry
Bell, David E., and Nitin Sanghavi. "A Differentiation Strategy at ASDA." Harvard Business School Case 507-047, February 2007. (Revised February 2009.)
- 2023
- Working Paper
Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality
By: Fabrizio Dell'Acqua, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon and Karim R. Lakhani
The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details
Keywords: Large Language Model; AI and Machine Learning; Performance Efficiency; Performance Improvement
Dell'Acqua, Fabrizio, Edward McFowland III, Ethan Mollick, Hila Lifshitz-Assaf, Katherine C. Kellogg, Saran Rajendran, Lisa Krayer, François Candelon, and Karim R. Lakhani. "Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality." Harvard Business School Working Paper, No. 24-013, September 2023.
- February 2009 (Revised March 2009)
- Supplement
AFSCME vs. Mozilo...and "Say on Pay" for All! (B)
By: Fabrizio Ferri and James Weber
Union seeks to protect its pension funds through shareholder activism focused on corporate governance and executive compensation. The (B) case updates the (A) case. View Details
Ferri, Fabrizio, and James Weber. AFSCME vs. Mozilo...and "Say on Pay" for All! (B). Harvard Business School Supplement 109-057, February 2009. (Revised March 2009.)
- July 1999 (Revised January 2003)
- Case
Harley-Davidson Motor Company: Enterprise Software Selection
Describes Harley-Davidson's decision process for defining and selecting an enterprise-wide procurement software package and the institutional changes introduced as part of this process. Tells the story of Harley-Davidson's approach in developing integrated business... View Details
Keywords: Organizational Change and Adaptation; Information Technology; Groups and Teams; Software; Motorcycle Industry
Austin, Robert D., Deborah Soule, and Mark J. Cotteleer. "Harley-Davidson Motor Company: Enterprise Software Selection." Harvard Business School Case 600-006, July 1999. (Revised January 2003.)
- 07 May 2009
- Working Paper Summaries
Broadening Focus: Spillovers and the Benefits of Specialization in the Hospital Industry
Venture Capital, Private Equity, and the Financing of Entrepreneurship
Venture Capital, Private Equity, and the Financing of Entrepreneurship explores the exciting world of active investing and lays out in a clear and readily accessible way their key features, ways of doing business and likely evolution. The book follows the... View Details
- 2005
- Article
Increasing Exploration: Evidence from International Expansion
By: Juan Alcacer, Heather Berry and Wilbur Chung
While firms balance exploitation and exploration to maximize profits, specifics of how firms pursue this balance are scarce. We focus on how firms increase their exploration after obtaining greater capabilities and experience via sequential international expansion.... View Details
Keywords: Price Bubble; Growth and Development Strategy; Growth Management; Industry Growth; Research and Development; Profit; Organizational Change and Adaptation; Knowledge Use and Leverage; Disruptive Innovation; Five Forces Framework; SWOT Analysis; Duopoly and Oligopoly; Manufacturing Industry; Japan; United States
Alcacer, Juan, Heather Berry, and Wilbur Chung. "Increasing Exploration: Evidence from International Expansion." Academy of Management Best Paper Proceedings (2005): D1–D6.
- January 2000 (Revised November 2000)
- Case
Lucent Technologies New Ventures Group
By: Rosabeth M. Kanter and Michelle Heskett
Lucent Technologies' successful New Ventures Group must present company executives with a strong case for continuing corporate venturing activities despite a troubled financial performance in difficult market conditions. View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Management Teams; Business Ventures; Venture Capital; Financial Condition; Change Management; Wireless Technology; Financial Services Industry; Computer Industry; New Jersey
Kanter, Rosabeth M., and Michelle Heskett. "Lucent Technologies New Ventures Group." Harvard Business School Case 300-085, January 2000. (Revised November 2000.)
- November 2009
- Case
Finance Myopia in a Systems Business
By: J. Bruce Harreld
This short case describes the tensions that often arise between finance executives attempting to curtail unproductive activities and strategy executives trying to optimize overall firm performance. View Details
Keywords: Finance; Managerial Roles; Performance Improvement; Performance Productivity; Conflict and Resolution; Strategy; Competition
Harreld, J. Bruce. "Finance Myopia in a Systems Business." Harvard Business School Case 810-071, November 2009.
- Spring 2018
- Article
The Next Phase of Business Sustainability
By: Andrew J. Hoffman
The era of corporations integrating sustainable practices is being surpassed by a new age of corporations actively transforming the market to make it more sustainable. View Details
Keywords: Environmental Sustainability; Trends; Corporate Social Responsibility and Impact; Corporate Disclosure
Hoffman, Andrew J. "The Next Phase of Business Sustainability." Stanford Social Innovation Review (Spring 2018): 34–39.
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- August 1981
- Case
West Point: The Cheating Incident (B)
A review of the activities following the expose of the cheating incident at West Point and leading up to the Secretary of the Army's decision on the situation. View Details
Keywords: Higher Education; Ethics; Judgments; Government Administration; Public Administration Industry; Education Industry
Schlesinger, Leonard A. "West Point: The Cheating Incident (B)." Harvard Business School Case 482-005, August 1981.