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- All HBS Web
(2,585)
- People (2)
- News (677)
- Research (1,553)
- Events (6)
- Multimedia (29)
- Faculty Publications (685)
- August 2018
- Case
Digital Transformation at Brazilian Retailer Magazine Luiza
By: Thales S. Teixeira, Leandro A. Guissoni and Tania Modesto Veludo-de-Oliveira
By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of digital transformation. What was unclear in his mind was whether he should act as a tech company and grow as fast as... View Details
Keywords: Digital; Ecommerce; Retailing; Brazil; Bricks And Mortar; Pricing; Customer Lifetime Value; Growth and Development Strategy; Internet and the Web; Transformation; Decision Choices and Conditions; Retail Industry; Brazil
Teixeira, Thales S., Leandro A. Guissoni, and Tania Modesto Veludo-de-Oliveira. "Digital Transformation at Brazilian Retailer Magazine Luiza." Harvard Business School Case 519-009, August 2018.
- September 2020 (Revised June 2023)
- Exercise
Artea: Designing Targeting Strategies
By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
- July 2000 (Revised October 2000)
- Case
Cisco Systems: Are You Ready? (A)
By: James L. Heskett and John P. Morgridge
An Internet service provider, INS, in which Cisco Systems has a minority ownership stake, receives an offer of $3.1 billion from Cisco's rival Lucent. Cisco's management has to decide whether to act on a request from INS management that Cisco make a counteroffer. The... View Details
Keywords: Corporate Strategy; Management Analysis, Tools, and Techniques; Ownership Stake; Strategic Planning; Innovation and Management; Technology; Information Technology Industry; Web Services Industry
Heskett, James L., and John P. Morgridge. "Cisco Systems: Are You Ready? (A)." Harvard Business School Case 901-002, July 2000. (Revised October 2000.)
Richard S. Ruback
Richard S. Ruback is a Baker Foundation Professor and the Willard Prescott Smith Professor of Corporate Finance, Emeritus at the Harvard Business School. He is currently focusing his research in applied corporate finance, especially... View Details
- 10 Mar 2012
- News
Schumpeter: Slaves to the smartphone
- 13 May 2019
- Working Paper Summaries
The Changing Landscape of Auditor Litigation and Its Implications for Audit Quality
- July–August 1983
- Article
End-Game Strategies for Declining Industries
By: Kathryn Rudie Harrigan and M. E. Porter
Many companies are faced with declining product demand beyond their control. A study of the strategies of over 95 companies that confronted declining markets suggests that companies can often be very successful if they analyze all the characteristics that shape... View Details
Harrigan, Kathryn Rudie, and M. E. Porter. "End-Game Strategies for Declining Industries." Harvard Business Review 61, no. 4 (July–August 1983).
- Winter 2020
- Article
Goodfellows: Men's Role and Reason in the Fight for Gender Equality
By: Debora L. Spar
The essay attempts to make the case for including—even embracing—men in the fight for gender equality. If men believe in equality, then expanding that belief to explicitly include women is not a leap of logic or an act of charity. It is instead a basic extension of a... View Details
Spar, Debora L. "Goodfellows: Men's Role and Reason in the Fight for Gender Equality." Special Issue on Women & Equality edited by Nannerl O. Keohane and Frances McCall Rosenbluth. Daedalus 149, no. 1 (Winter 2020): 222–235.
- 01 Oct 2007
- News
Trigger-Happy Journalists
- August 2012
- Case
ARISE: A Destination-for-a-Day Spa
By: Michael Beer and Lynda St. Clair
A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees to act as "personal wellness coaches" (PWCs) with high commitment and broad responsibilities, the... View Details
Keywords: Compensation and Benefits; Motivation and Incentives; Organizational Design; Organizational Culture; Service Delivery; Competitive Strategy; Innovation Strategy; Health Industry; Entertainment and Recreation Industry; Service Industry; Texas
Beer, Michael, and Lynda St. Clair. "ARISE: A Destination-for-a-Day Spa." Harvard Business School Brief Case 913-521, August 2012.
- 2012
- Article
Does Power Corrupt or Enable?: When and Why Power Facilitates Self-interested Behavior
By: K. A. DeCelles, D.S. DeRue, J.D. Margolis and T.L. Ceranic
Does power corrupt a moral identity, or does it enable a moral identity to emerge? Drawing from the power literature, we propose that the psychological experience of power, although often associated with promoting self-interest, is associated with greater self-interest... View Details
Keywords: Power; Moral Identity; Self-interested Behavior; Moral Awareness; Commons Dilemma; Moral Sensibility; Behavior; Power and Influence
DeCelles, K. A., D.S. DeRue, J.D. Margolis, and T.L. Ceranic. "Does Power Corrupt or Enable? When and Why Power Facilitates Self-interested Behavior." Journal of Applied Psychology 97, no. 3 (May 2012): 681–689.
- 07 May 2012
- News
Checking In with Employees (Versus Checking Up)
- June 1990 (Revised March 1991)
- Case
Jonah Creighton (A)
By: Anne Donnellon and Joshua D. Margolis
How do you manage yourself and your interaction with others when you feel your personal values challenged? What should you be aware of as you proceed with sensitive, ethical issues? Jonah Creighton coordinates the company's fast-track training program, and when he... View Details
Keywords: Business Divisions; Ethics; Moral Sensibility; Values and Beliefs; Human Resources; Selection and Staffing; Problems and Challenges
Donnellon, Anne, and Joshua D. Margolis. "Jonah Creighton (A)." Harvard Business School Case 490-090, June 1990. (Revised March 1991.)
- Research Summary
Revitalizing Businesses
William E. Fruhan, Jr. is exploring how firms act to enhance shareholder value when competitive pressures or takeovers threaten their operations. The approach most frequently taken involves fixing businesses that can be fixed and advantageously divesting those that... View Details
- 13 Jul 2012
- News
Something for the weekend
- 14 May 2013
- Blog Post
“What does it take for us to support our beliefs?” – Johnny Bowman
it takes to get supporters to act on their beliefs. Just as important, I learned of the many significant barriers that prevent us from actively supporting the issues we care most about. As deep as our beliefs may run on saving our... View Details
Keywords: Technology
- June 2014
- Supplement
Harley-Davidson in India (B)
By: Krishna Palepu and David Lane
This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the... View Details
Palepu, Krishna, and David Lane. "Harley-Davidson in India (B)." Harvard Business School Supplement 114-044, June 2014.
- June 2014
- Case
Harley-Davidson in India (A)
By: Krishna Palepu and David Lane
This case examines how Harley-Davidson has worked to globalize its business by focusing on how CEO Matt Levatich and India country manager Anoop Prakash assess and act on the opportunities and challenges posed by entering the Indian market, and where and how the... View Details
Palepu, Krishna, and David Lane. "Harley-Davidson in India (A)." Harvard Business School Case 114-043, June 2014.
- 04 Jan 2011
- News