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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
    • 01 Apr 2015
    • News

    Sustainability Reporting: The Lawyer’s Response

    • 01 Mar 2016
    • First Look

    March 1, 2016

    successfully completed by thousands of students worldwide. It explains concepts in simple language with illustrative examples, provides review questions and quizzes after each chapter and section, contains two full-length practice exams... View Details
    Keywords: Sean Silverthorne
    • Research Summary

    Social Learning

    One major area of my research is social learning: the ways and extent to which people discover what they want and need from the behavior and opinions of others.  Social learning takes many forms.  Probably most obvious is word of mouth—the advice and... View Details

    • 05 Mar 2013
    • First Look

    First Look: March 5

    Michael T. Braun, and Deepak Malhotra Publication:Discourse Processes Abstract The study used Linguistic Inquiry and Word Count and Coh-Metrix software to examine linguistic differences with deception in an ultimatum game. In the game,... View Details
    Keywords: Sean Silverthorne

      Who Guarantees Your Workplace is Safe for Return?

      As we start to think about returning to work, shopping, and recreation, there is much talk about transformed... View Details

      • 02 Jan 2024
      • Research & Ideas

      10 Trends to Watch in 2024

      The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
      Keywords: by Rachel Layne
      • 24 May 2011
      • First Look

      First Look: May 24

        PublicationsClusters and Competitiveness: Porter's Contribution Authors:Christian H.M. Ketels Publication:Chap. 10 in Competition and Competitive Advantage: The Ideas of Michael Porter, edited by Robert Huggins and Hiro Izushi, 173-192.... View Details
      Keywords: Sean Silverthorne
      • Research Summary

      Overview

      Professor Huang examines the micro-foundations of entrepreneurship: the individual-level decision-making processes that influence entrepreneurs’ ability to acquire resources that they need, yet lack, especially financial capital. Deploying a variety of methods from... View Details
      • February 1999
      • Case

      Volant Skis

      By: Steven C. Wheelwright and Matt Verlinden
      Volant brought innovation to the ski equipment industry in 1989 by developing a stainless steel ski. He claimed the skis could turn more easily, could hold an edge in icy conditions, and were more stable than aluminum or fiberglass skis. The company's "soft-flex"... View Details
      Keywords: Change Management; Technological Innovation; Growth and Development Strategy; Operations; Product Development; Performance Improvement; Quality; Corporate Strategy; Value Creation
      Related
      • 17 May 2017
      • Research & Ideas

      Minorities Who 'Whiten' Job Resumes Get More Interviews

      scan, but you can if you can get to the interview,” DeCelles says. Meanwhile, African Americans toned down mentions of race from black organizations they belonged to, such as dropping the word “black” from a... View Details
      Keywords: by Dina Gerdeman
      • 09 May 2024
      • Research & Ideas

      Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

      significant R&D operations. “We can use the same words as scientists to describe what they do—develop plans, think creatively and prospectively, and manage their priorities in certain ways,” Duede says. “And these are the kinds View Details
      Keywords: by Ben Rand
      • 08 Nov 2016
      • First Look

      November 8, 2016

      forthcoming European Competition Journal Android and Competition Law: Exploring and Assessing Google's Practices in Mobile By: Edelman, Benjamin, and Damien Geradin Abstract—Since its launch in 2007, Android has become the dominant mobile device operating system... View Details
      Keywords: Sean Silverthorne
      • 06 Feb 2018
      • First Look

      First Look at New Research and Ideas: February 6, 2018

      2018 Columbia Studies in the History of U.S. Capitalism American Capitalism: New Histories By: Beckert, Sven, and Christine Desan, eds. Abstract—The United States has long epitomized capitalism. From its enterprising shopkeepers, wildcat... View Details
      • 03 Oct 2023
      • HBS Case

      Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff

      says, “because they want to ensure they have the financial resources to take care of people properly.” 4. Apologize—and mean it Poorly run layoff programs can be tremendously damaging to a company’s reputation. If current and downsized... View Details
      Keywords: by Ben Rand; Telecommunications; Technology; Financial Services; Manufacturing
      • 23 Jul 2001
      • Research & Ideas

      Sam Walton: Great From the Start

      great deal to be learned from Walton's assessment of the situation. First of all, this really hurt. Second, he blamed himself. Third, he had been a sucker—there is that word... View Details
      Keywords: by Richard S. Tedlow; Retail
      • 11 Apr 2023
      • Op-Ed

      The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

      and ties, learned to speak a limited amount of English, and quit smoking. Word quickly spread that this CEO had broken hierarchy to meet with a group of overlooked employees... View Details
      Keywords: by John Quelch
      • 13 Jul 2016
      • HBS Case

      How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

      that customers would have a great experience virtually every time they used the service—and they could then rely on customers to spread the news of that experience by word of... View Details
      Keywords: by Michael Blanding; Retail; Service; Transportation
      • Research Summary

      Growing as a Purposeful Leader

      By: Leonard A. Schlesinger

      Leaders today have to lead in the context of extraordinary changes and challenges. The demands of today's stakeholders have risen significantly, and what is expected of senior leaders is quickly evolving in terms of their mission (more than profit),... View Details

      • Program

      Growing as a Purposeful Leader

      Summary Leaders today have to lead in the context of extraordinary changes and challenges. The demands of today's stakeholders have risen significantly, and what is expected of... View Details