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- All HBS Web (448)
- Faculty Publications (85)
- 03 Apr 2006
- What Do You Think?
Has Globalization Reached Its Peak?
annual contest among budding entrepreneurs here at HBS, were awaiting the arrival of software being designed in India that would allow them to demonstrate smoothly-functioning Web sites important to their... View Details
Keywords: by James Heskett
- 01 Apr 2000
- News
Q & A: A Conversation with IRS Chief Charles Rossotti
private-sector employees? There are differences in compensation and entrepreneurship, although the employees who work on our Web site are just as creative and excited about their work as folks at any... View Details
Keywords: Garry Emmons
- 02 Aug 2021
- Blog Post
Uncovering the Virtual Advantage at Humana
employees across a variety of functions worked remotely and in January 2020, Humana was ranked 15th most flexible workplace in the U.S. by FlexJobs. Humana has earned this reputation by offering remote work arrangements, using a variety of View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
much relevance for operations and human resources as it does for marketing. Blackshaw argues that organizations that regard their web sites as marketing devices run the risk of destroying the credibility of... View Details
Keywords: by Jim Heskett
- 01 Oct 2000
- News
Laura Scher of Working Assets
advertising," Scher explains. Similarly, from the royalty it receives for marketing a credit card, Working Assets donates to the nonprofit pool a dime for every credit-card transaction its customers make. Through various virtual market Internet View Details
Keywords: Marguerite Rigoglioso
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
prototype Web site had already been developed.... [A]n early review had described the Web site as "way cool." Participating in the... View Details
Keywords: by John S. Rosenberg
- 01 Apr 1996
- News
Technology for Learning's Sake
technologies. Particular areas, such as Finance, Marketing, Control, and Managerial economics, seemed to lend themselves naturally to computer analysis, as did cases on manufacturing, where computers could provide instant feedback on, for instance, the selection... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- Web
Terms of Use | HBS Online
the online.hbs.edu and/or myhbx.org web domains) or any other websites, applications, programs or online or mobile products or services of Harvard Business School Online (collectively, the “Services”). The term “Services” includes the... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather than the other way around.... View Details
- 01 Mar 2010
- News
Money Matters
both partners write personal finance columns for Reuters’ India Web site and for the Wall Street Journal’s Indian partner, livemint.com. They appear on two TV shows every weekend: Bloomberg UTV’s Smart Money... View Details
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
changed with the times, what improvements, if any, have they experienced in customer satisfaction and financial performance? Shapiro: Unfortunately, we did not formally maintain relationships with the many companies that we used as field View Details
Keywords: by Sarah Jane Johnston
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
Underhill. "If I go to a Web site that's hard to read because it's got funky type face, and I can't get service when I call, well, that's a problem." And many stores post signs with print far too... View Details
- Web
Articles - Institute For Strategy And Competitiveness
supports the ability to aggregate cost information across multiple organizations that deliver care to a patient throughout a defined episode of care. Web Extra: Using TDABC to Deliver Better Patient Outcomes at Lower Cost HEALTHCARE... View Details
- 01 Dec 1998
- News
Year 2000 Computer Problem and You: Disaster for Some, Lessons for All
mix-ups. The situation has given birth to a burgeoning industry of Y2K debuggers, along with articles, books, and Web sites proposing likely scenarios and possible safeguards. Government and corporate... View Details
- 01 Jun 2002
- News
Alfred L. Cheauré - A Dog's Life
has attended more than one hundred dog shows across the country, converted an outdated mainframe computer system to a client server system, streamlined internal procedures, cut expenses, introduced DNA as part of the dog registration process, launched a View Details
Keywords: Susan Young
- 01 Apr 2002
- News
Pamela Thomas Graham
financial news network, the Web site was being relaunched as a separate entity with its own services and special features. "It was an amazing opportunity to come out of the consulting world and lead a... View Details
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
solutions. In order to help students prepare, we have developed an innovative prematriculation program, most of which is online. Our Prematriculation and Academic Services teams have developed a first-rate Web View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
more profoundly. A case in point is the firm that is known as the leading online brokerage, Charles Schwab & Company, based in San Francisco. Randy W. Goldman (MBA '76), vice president for electronic brokerage product development at Schwab, explains that her company's... View Details
Keywords: Garry Emmons
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
nonfinancial performance. Perhaps more importantly, all have created robust Web sites to provide stakeholders with additional information not included in their printed reports. And all are deeply engaged in... View Details
Keywords: by Martha Lagace
- 01 Jun 2016
- News
How Do We Win the Cyberwar?
a few big hospitals or financial services firms. Think of it as a private LinkedIn group or a Google circle. “Another analogue is a weather map,” says Bonaparte. “We’re allowing you to get ahead of the pattern.” Sharing is also common among hackers, who often use... View Details
Keywords: Dan Morrell; illustrations by Victo Ngai