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- All HBS Web (457)
- Faculty Publications (86)
- 06 Jan 2011
- What Do You Think?
How Should Management Deal With “Anonymous”?
But user names, passwords, and Internet addresses have been pilfered from sites like Gawker, reportedly giving the hackers access to planned web site changes and advertising... View Details
Keywords: by James L. Heskett
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's preference to migrate the sale of... View Details
- 26 Jun 2000
- Research & Ideas
Presentation Round-Up
lay-out of supermarkets is more or less the same no matter where you go. Various web sites today may try to differentiate themselves by offering a different experience to the consumer, Papa said, "but we... View Details
- 01 Oct 2001
- News
Q&A: Orin Smith
every day. In addition to coffee, Starbucks offers tea, pastries, and gift packages; distributes coffee-flavored ice cream and beverages to supermarkets; and maintains the retail Web site starbucks.com.... View Details
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
solutions. In order to help students prepare, we have developed an innovative prematriculation program, most of which is online. Our Prematriculation and Academic Services teams have developed a first-rate Web View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
cable channels were aimed at ardent fans who wanted live, beginning-to-end, daytime coverage, from cross-country ski races to early rounds of the hockey tournament. And then there were the real fanatic fans and new media aficionados who wanted to download data and... View Details
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
service. So their strategy is to minimize demand. Many [other] organizations have the strategy of hiding the phone number so deeply on the Web site that you can't call them: That's their way of minimizing... View Details
Keywords: by Martha Lagace
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented... View Details
Keywords: Sean Silverthorne
- 03 Apr 2006
- What Do You Think?
Has Globalization Reached Its Peak?
annual contest among budding entrepreneurs here at HBS, were awaiting the arrival of software being designed in India that would allow them to demonstrate smoothly-functioning Web sites important to their... View Details
Keywords: by James Heskett
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
many advertisers that currently buy ads from Yahoo. The proposed deal would substantially reduce Yahoo's ability to offer competitive payments to Web site publishers seeking to show pay-per-click ads.... View Details
- 01 Mar 2004
- News
HBS Alumni Explore Tanzania
visit local attractions. The optional activities include a spice tour, a snorkeling and scuba-diving excursion, and a walking tour of Stone Town that takes us to several museums, a local meat and produce market, and the disturbing site of... View Details
- 01 Feb 2000
- News
Executives Convene to Discuss Consumer-Driven Health Care
contributes - after all, this sector represents 15 percent of the U.S. GDP." To help keep alumni connected between meetings, HBS Health has established a Web site (www.hbshealth.com), which will soon include... View Details
- 01 Dec 1999
- News
A Class Act
Web site (www.alumni.hbs.edu/bulletin). While the 1995 readership survey showed that only 25 percent of alumni were interested in the online format, that number had grown to 52 percent in a recent (February... View Details
Keywords: Nancy O. Perry
- 20 Oct 2009
- First Look
First Look: October 20
policy-makers. Stakeholder Marketing 2.0 Author:Bhaskar Chakravorti Publication:Journal of Public Policy and Marketing (forthcoming) Abstract As more companies pursue "open innovation" and adopt social networking and Web 2.0... View Details
Keywords: Martha Lagace
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
much relevance for operations and human resources as it does for marketing. Blackshaw argues that organizations that regard their web sites as marketing devices run the risk of destroying the credibility of... View Details
Keywords: by Jim Heskett
- 01 Oct 2000
- News
Laura Scher of Working Assets
advertising," Scher explains. Similarly, from the royalty it receives for marketing a credit card, Working Assets donates to the nonprofit pool a dime for every credit-card transaction its customers make. Through various virtual market Internet View Details
Keywords: Marguerite Rigoglioso
- 02 Aug 2021
- Blog Post
Uncovering the Virtual Advantage at Humana
employees across a variety of functions worked remotely and in January 2020, Humana was ranked 15th most flexible workplace in the U.S. by FlexJobs. Humana has earned this reputation by offering remote work arrangements, using a variety of View Details
- 01 Mar 2010
- News
Money Matters
both partners write personal finance columns for Reuters’ India Web site and for the Wall Street Journal’s Indian partner, livemint.com. They appear on two TV shows every weekend: Bloomberg UTV’s Smart Money... View Details
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
changed with the times, what improvements, if any, have they experienced in customer satisfaction and financial performance? Shapiro: Unfortunately, we did not formally maintain relationships with the many companies that we used as field View Details
Keywords: by Sarah Jane Johnston
- 01 Apr 2000
- News
Q & A: A Conversation with IRS Chief Charles Rossotti
private-sector employees? There are differences in compensation and entrepreneurship, although the employees who work on our Web site are just as creative and excited about their work as folks at any... View Details
Keywords: Garry Emmons