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  • July 2022
  • Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details
Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Web Services Industry; Web Services Industry; Web Services Industry; Asia; India
Related
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

including whether the move to online sales during this time period spurred consumers to pay more for products. While they saw some categories were more affected by online shopping than others, web shopping “really doesn't seem to explain... View Details
Keywords: by Rachel Layne
  • Web

About - Race, Gender & Equity

event coordination, content development for publications and social media, web maintenance, and data management. Ethi also has experience supporting the MBA curriculum, coordinating faculty projects, and managing research events. Prior to... View Details
  • Teaching Interest

Data Science for Managers

  • Served as a teaching fellow; assisted MBA students with classroom coding exercises. 
  • Developed course materials, including new case studies, technical notes, and code notebooks students used to analzye case data. 
  • Developed interactive web... View Details
  • August 2001 (Revised April 2002)
  • Case

Strategic Capital Management, LLC (A)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino
Strategic Capital Management, LLC, is a hedge fund that is planning to make financial investments in Creative Computers and Ubid. Creative Computers recently sold approximately 20% of its Internet auction subsidiary, Ubid, to the public at $15 per share. Ubid's stock... View Details
Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry
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  • Web

Finance - Faculty & Research

Keywords: Business Model ; Marketing Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ; Information Infrastructure ; Information Technology ; Internet and the Web ; Mobile and Wireless Technology ; Technology Adoption... View Details
  • January 2019 (Revised October 2019)
  • Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery
Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details
Keywords: Brands; Brand Management; Brand Communication; Retailing; DTC; Influencer; Startup; Internet Marketing; Big Data; Crowdsourcing; Growth and Development Strategy; Social Media; E-commerce; Internet and the Web; Digital Marketing; Consumer Products Industry; Beauty and Cosmetics Industry; Retail Industry; United States; North America
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  • Web

Topics - HBS Working Knowledge

Weather and Climate Change (37) Web Sites (8) Web (12) Weight (1) Welfare or Wellbeing (14) Wireless Technology (1) Work-Life Balance (52) Working Capital (1) Working Conditions (38) Contact HBS Working... View Details
  • Web

Hiring International Students

position and also document at least 3 of the following additional recruitment efforts: Posting the position on the employer’s web site Participation in Job Fairs Posting of the position on job search web... View Details
  • 12 Apr 2017
  • Research & Ideas

Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks

decentralize decision-making? Please share your thoughts in the comment section below! Related Reading: Web Surfers Have a Schedule and Stick to It How Electronic Patient Records Can Slow Doctor Productivity Hiding from Managers Can... View Details
Keywords: by Carmen Nobel; Health
  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

Harnessing customer data well is central to any modern business, as is earning consumers’ trust that their information will stay private. With data breaches growing more common, regulations are tightening across the globe to bolster security, creating a new View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 01 Mar 2024
  • News

In Harmony

Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details
Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea
  • Web

Technology & Innovation - Faculty & Research

the Web ; Mobile and Wireless Technology ; Technology Adoption ; Education ; Teaching ; Price ; Customer Relationship Management ; Customer Satisfaction ; Growth and Development ; Technological Innovation ; Education Industry ; Technology... View Details

    Trust

    Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries, the developed world has built customs and institutions such as enforceable contracts, an impartial legal... View Details
    • 27 Jul 2020
    • Book

    Reflection: The Pause That Brings Peace and Productivity

    praying and thanking God; others kept a journal of things they are grateful for. Marc Andreesen, the high-profile venture capitalist who helped create the Mosaic Web browser, keeps an “anti-to-do list,” which displays everything he has... View Details
    Keywords: by Dina Gerdeman
    • 06 Oct 2008
    • Research & Ideas

    Updating a Classic: Writing a Great Business Plan

    written as Web pages. Should entrepreneurs avail themselves of these tools for business plans, or do they clutter the message too much? A: On the first floor of the Rock Center at HBS there is a copy of the original business plan that... View Details
    Keywords: by Sean Silverthorne
    • Web

    Compute Cluster and Data Storage - Research Computing Services

    Foundation's Allocated Production Compute/Storage/Cloud (ACCESS) is an advanced cyberinfrastructure system providing advanced computing and data resources. Access to large-scale computing systems, storage, and other resources are available to researchers and educators... View Details
    • 12 Feb 2007
    • Working Paper Summaries

    Adding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels

    Keywords: by Jill Avery, Mary Caravella, John Deighton & Thomas Steenburgh; Retail
    • 13 May 2024
    • Research & Ideas

    Picture This: Why Online Image Searches Drive Purchases

    In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend more, and feel happier about their purchases. “For a long time,... View Details
    Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail
    • 06 Jul 2023
    • News

    Lessons from Major League Baseball's Game-Changing Innovations

    Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details