Web - Publications - Faculty & Research

Web

About - Race, Gender & Equity

event coordination, content development for publications and social media, web maintenance, and data management. Ethi also has experience supporting the MBA curriculum, coordinating faculty projects, and managing research events. Prior to... View Details

Web

Entrepreneurship - Faculty & Research

and Antoinette Schoar This paper documents that ventures that are funded by two successful angel groups experience superior outcomes to rejected ventures: they have improved survival, exits, employment, patenting, web traffic, and... View Details

12 Apr 2017
Research & Ideas

Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks

decentralize decision-making? Please share your thoughts in the comment section below! Related Reading: Web Surfers Have a Schedule and Stick to It How Electronic Patient Records Can Slow Doctor Productivity Hiding from Managers Can... View Details

Keywords: by Carmen Nobel; Health

January 2019 (Revised October 2019)
Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details

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August 2001 (Revised April 2002)
Case

Strategic Capital Management, LLC (A)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino

Strategic Capital Management, LLC, is a hedge fund that is planning to make financial investments in Creative Computers and Ubid. Creative Computers recently sold approximately 20% of its Internet auction subsidiary, Ubid, to the public at $15 per share. Ubid's stock... View Details

Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry

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Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries, the developed world has built customs and institutions such as enforceable contracts, an impartial legal... View Details

Teaching Interest

Data Science for Managers

Served as a teaching fellow; assisted MBA students with classroom coding exercises.
Developed course materials, including new case studies, technical notes, and code notebooks students used to analzye case data.
Developed interactive web... View Details

Web

Hiring International Students

position and also document at least 3 of the following additional recruitment efforts: Posting the position on the employer’s web site Participation in Job Fairs Posting of the position on job search web... View Details

July 2016 (Revised January 2019)
Case

Cyber Breach at Target

By: Suraj Srinivasan, Lynn S. Paine and Neeraj Goyal

In November and December of 2013, Target Corporation suffered one of the largest cyber breaches to date. The breach that occurred during the busy holiday shopping season resulted in personal and credit card information of approximately 110 million Target customers... View Details

Keywords: Safety; Credit Cards; Customer Relationship Management; Internet and the Web; Governing and Advisory Boards; Crisis Management; Retail Industry

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Technology & Innovation - Faculty & Research

put customer satisfaction and TagHive’s reputation at risk. Keywords: Business Model ; Marketing Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ; Information Infrastructure ; Information Technology ; Internet and the View Details

04 Jun 2024
Research & Ideas

Navigating Consumer Data Privacy in an AI World

Harnessing customer data well is central to any modern business, as is earning consumers’ trust that their information will stay private. With data breaches growing more common, regulations are tightening across the globe to bolster security, creating a new View Details

Keywords: by Rachel Layne; Technology; Information Technology

04 May 2015
Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

Got a problem? Throw some collaboration software at it. It's a common strategy among today's managers: Organizations spend a lot of money on technology that enables employees to tackle problems collectively. Hence, the market is rife with connectivity tools and... View Details

Keywords: by Carmen Nobel; Web Services; Web Services

27 Jul 2020
Book

Reflection: The Pause That Brings Peace and Productivity

praying and thanking God; others kept a journal of things they are grateful for. Marc Andreesen, the high-profile venture capitalist who helped create the Mosaic Web browser, keeps an “anti-to-do list,” which displays everything he has... View Details

Keywords: by Dina Gerdeman

06 Oct 2008
Research & Ideas

Updating a Classic: Writing a Great Business Plan

written as Web pages. Should entrepreneurs avail themselves of these tools for business plans, or do they clutter the message too much? A: On the first floor of the Rock Center at HBS there is a copy of the original business plan that... View Details

Keywords: by Sean Silverthorne

Web

Compute Cluster and Data Storage - Research Computing Services

Foundation's Allocated Production Compute/Storage/Cloud (ACCESS) is an advanced cyberinfrastructure system providing advanced computing and data resources. Access to large-scale computing systems, storage, and other resources are available to researchers and educators... View Details

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

In a visual world, most online retailers still rely on consumers to define and enter their own search keywords. But using images to help shoppers sharpen their queries could push them to buy more, spend more, and feel happier about their purchases. “For a long time,... View Details

Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

other services—ultimately I think HBO used our service, Disney and a bunch of others. And so we basically built a business, not too dissimilar from what Amazon did with Amazon Web Services, where they built this massive infrastructure to... View Details

Overcrowded – Designing Meaningful Products in a World Awash with Ideas

We live in a world awash with ideas. Thanks to the web and to powerful ideation approaches such as open innovation, design thinking, or crowdsourcing, organizations have today easy access to an unprecedented amount of novel concepts. In this context, what... View Details

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry

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April 2019 (Revised August 2020)
Case

Raksul

By: Scott Duke Kominers, Masahiro Kotosaka, Nobuo Sato and Akiko Kanno

Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace... View Details