The Harvard Campaign - Publications - Faculty & Research

26 Mar 2006
Research & Ideas

The Office of Strategy Management

"Why is there such a persistent gap between ambition and performance?" ask Robert Kaplan and David P. Norton in "The Office of Strategy Management" in the October 2005 Harvard Business... View Details

Keywords: by Martha Lagace

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

(Editor's note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business. It is reprinted on HBS Working Knowledge.) Recent news... View Details

Keywords: by John Quelch; Banking; Financial Services

18 Nov 2011
Working Paper Summaries

The Dynamics of Firm Lobbying

Keywords: by William R. Kerr, William Lincoln & Prachi Mishra

02 Sep 2016
Op-Ed

The Twitter Election

Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared... View Details

Keywords: by John Quelch and Thales Teixeira

March 1996 (Revised November 1997)
Case

Dewar's (A): Brand Repositioning in the 1990's

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's, a major brand of Scotch whisky, produced by United Distillers of the U.K., and the U.S. leader in the Scotch category with a 15% market share, faced a declining market among traditional consumers of distilled spirits. Given the growing societal, legal, and... View Details

Keywords: Advertising; Customers; Brands and Branding; Marketing Strategy; Market Participation; Strategic Planning; Opportunities; Consumer Products Industry; Food and Beverage Industry; United Kingdom; United States

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21 May 2024
Cold Call Podcast

The Importance of Trust for Managing through a Crisis

Keywords: Re: Sandra J. Sucher; Tourism

March 2003 (Revised September 2004)
Case

Worker Rights and Global Trade: The U.S.-Cambodia Bilateral Textile Trade Agreement

Examines the political and economic dimensions of the campaign to improve workers' rights around the world through the inclusion of labor standards in international trade agreements. The U.S.-Cambodia Textile Trade Agreement was the first agreement of its kind to link... View Details

Keywords: Trade; Agreements and Arrangements; Rights; Working Conditions; Globalization; Consumer Products Industry; Cambodia; United States

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27 Jun 2022
Lecture

The Power of Trust

By: Sandra J. Sucher

We were delighted to be joined by Professor Sandra Sucher of Harvard Business School, a leading researcher on management practice and the author of The Power of Trust, to explore the core elements underpinning trust in business and to talk about some real-world... View Details

Keywords: Trust; Corporate Accountability; Organizational Culture; Leadership

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04 Feb 2008
Research & Ideas

Putting Entrepreneurship in the Social Sector

health care. But the truth is that many of these efforts, despite best intentions, have not solved the issues they target, says Harvard Business School professor Jane... View Details

Keywords: by Sean Silverthorne

March 2021
Teaching Plan

The Black New Venture Competition

By: Karen G. Mills, Jeffrey J. Bussgang, Martin A. Sinozich and Gabriella Elanbeck

Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business, some stemming from deep systemic discrimination. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to... View Details

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25 Jul 2007
Lessons from the Classroom

The Evolution of Apple

he also moved quickly to make some changes, announcing that archrival Microsoft would be developing core products such as its Office software for the Mac. In 1998, Apple launched the iMac, a candy-colored... View Details

Keywords: by Julia Hanna; Computer; Technology

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new... View Details

Keywords: by Dina Gerdeman

November 2006 (Revised November 2008)
Course Overview Note

Introduction to the RC Strategy Course

By: Jan W. Rivkin

Introduces the Required Curriculum Strategy course to students at Harvard Business School. View Details

Keywords: Curriculum and Courses; Strategy

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21 Aug 2000
Research & Ideas

From Emerging Economies to the Global Market: The Case of Embraer

said of their early meetings, "and about what research and course development efforts in this area—whether by Harvard or by other institutions—really needed to reflect." The basic macro environment... View Details

Keywords: by Martha Lagace; Manufacturing

December 2023
Case

Robert McNamara: Changing the World

By: Robert Simons and Shirley Sun

This case traces the life of Robert McNamara from Harvard Business School to Ford Motor Company to the U.S. Department of Defense. McNamara excelled in every job along the way: becoming the youngest-ever professor at Harvard Business School, the first non-family... View Details

Keywords: Performance Measurement; Military; Leadership Development; Values and Beliefs; Personal Characteristics; Leadership Style; Success; Business and Government Relations; Power and Influence; Business Education; War

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23 Mar 2003
Research & Ideas

AIDS in Africa—What’s the Solution?

illneses take a financial and emotional toll on businesses operating in Africa. "This is not just a disease we're talking about. This is a disease that has the power to destroy economies," said View Details

Keywords: by Julie Jette

12 Sep 2011
Research & Ideas

The Untold Story of ‘Green’ Entrepreneurs

In the 1920s, on pitch black nights in rural eastern Montana, the farmhouse owned by the parents of brothers Marcellus and Joe Jacobs stood out for one reason: it had light, although located far from power lines and gasoline supplies. It was a beacon in the dark that... View Details

Keywords: by Sean Silverthorne

March 2018
Case

Sandra Brown Goes Digital (A): The Promise and Perils of Social Movements in a Healthcare Company

By: Rosabeth Moss Kanter and Jonathan Cohen

As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This case follows her career at the company and describes the challenges she faced as a change agent,... View Details