Publications

November 2016 (Revised April 2018)
Case

reMarkable: e-Writing the Future

By: Elie Ofek and Curtis Hsu

Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details

Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry

December 2016
Article

Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details

Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts

October 2013
Article

The Cheater's High: The Unexpected Affective Benefits of Unethical Behavior

By: N. E. Ruedy, C. Moore, F. Gino and M. Schweitzer

Many theories of moral behavior assume that unethical behavior triggers negative affect. In this paper, we challenge this assumption and demonstrate that unethical behavior can trigger positive affect, which we term a "cheater's high." Across six studies, we find that... View Details

Keywords: Moral Sensibility; Behavior; Satisfaction; Decision Making

Read Now

Research Summary

What Really Works: Fundamental Drivers of Corporate Performance

By: Nitin Nohria

Based on a systematic examination of over 200 management practices that have been hypothesized to influence corporate performance, we identify eight management practices that appear to be the most robust drivers of long term corporate success. We are now trying to... View Details

2021
Other Unpublished Work

Obsolescence of the Obsolescing Bargain: Why Governments Must Get Investor-State Contracts Right

By: Louis T. Wells and Karl P. Sauvant

Gone are the days when governments could easily renegotiate natural resource and other investment contracts if foreign investors, e.g., reaped bonanzas from rising resource prices, surprisingly rich discoveries, or terms that were too favorable. Today, international... View Details

Keywords: Governance; Investment; Contracts; Natural Resources; Negotiation; Global Range

SSRN

October 2015
Supplement

The National Geographic Society (B)

By: David A. Garvin

This case was written as an update to the case "The National Geographic Society," HBS No. 311-002, published in 2011. The (B) case describes the 2015 creation of National Geographic Partners, a for-profit joint venture between the National Geographic Society and 21st... View Details

Keywords: Business Model; Information Publishing; Leadership Style; Leading Change; Growth and Development Strategy; Managerial Roles; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Internet; Publishing Industry; Media and Broadcasting Industry

January 2011 (Revised December 2017)
Case

Tombstones

By: Timothy A. Luehrman and David Lane

This case consists primarily of excerpts from term sheets and prospectuses for six securities offerings made by US companies during 2009-2010, just after the financial crisis and recession of 2008-09. There are three issues of senior unsecured notes, one floating rate... View Details

Keywords: Financial Crisis; Equity; Debt Securities; Bonds; Motivation and Incentives; United States

05 Sep 2013
News

Who Will Radically Disrupt American Health Care?

20 Jul 2021
News

Rewriting the Social Contract

February 2022
Article

How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance

By: Tsedal Neeley and Sebastian Reiche

We theorize about how people with positional power enact downward deference—a practice of lowering oneself to be equal to that of lower power workers—based on a study of 115 top global leaders at a large U.S. company. These leaders were charged with advancing... View Details

Keywords: Leadership; Leadership Style; Global Range; Relationships; Rank and Position; Power and Influence; Cross-Cultural and Cross-Border Issues

2016
Working Paper

Net Neutrality: A Fast Lane to Understanding the Trade-offs

By: Shane Greenstein, Martin Peitz and Tommaso Valletti

The “net neutrality” principle has triggered a heated debate, and advocates have proposed policy interventions. In this paper, we provide perspective by framing issues in terms of the positive economic factors at work. We stress the incentives of market participants... View Details

Keywords: Rights; Internet and the Web; Debates

January 2013 (Revised October 2014)
Teaching Note

Tombstones

By: Timothy A. Luehrman

This case consists primarily of excerpts from term sheets and prospectuses for six securities offerings made by US companies during 2009-2010, just after the financial crisis and recession of 2008-09. There are three issues of senior unsecured notes, one floating rate... View Details

Keywords: Debt Securities; Financial Crisis; United States

September 1992 (Revised March 1997)
Case

Summit Distributors (A)

By: William J. Bruns Jr. and Amy P. Hutton

Summit Distributors was in danger of violating loan covenants because of slow economic activity and forecasted losses and was faced with a choice. Changing the inventory valuation method from LIFO to FIFO would avoid default but would require higher future income... View Details

Keywords: Taxation; Cost Accounting; Cash Flow; Interest Rates; Economic Systems; Borrowing and Debt; Financial Statements; Valuation; Accounting Audits; Financing and Loans; Accounting Industry; Legal Services Industry

January 1987 (Revised January 1988)
Case

Frito-Lay, Inc.: A Strategic Transition (A)

The setting is a food manufacturing company which has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Growth and Development Strategy; Manufacturing Industry; Food and Beverage Industry

26 Oct 2012
News

Mindfulness Helps You Become a Better Leader

03 May 2011
News

Leadership Lessons from the Saddle

08 Aug 2011
News

The Power of Negative Events in Your Startup

April 1986 (Revised June 1986)
Case

J.C. Penney (B)

Penney's assistant treasurer was considering various capital markets issues to finance store modernizations. This case provides the financing terms available to Penney for domestic, current, and zero coupon debt. Eurodollar debt, and nondollar SFr and Yen issues hedged... View Details

Keywords: Corporate Finance; Retail Industry; United States

January 1993 (Revised July 1993)
Case

Frito-Lay, Inc.: A Strategic Transition (Consolidated)

By: Lynda M. Applegate

The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on... View Details

Keywords: Business History; Information Technology; Growth and Development Strategy; Transition; Organizational Change and Adaptation; Food and Beverage Industry; Manufacturing Industry