Filter Results:
(761)
Show Results For
- All HBS Web
(761)
- People (4)
- News (214)
- Research (443)
- Events (5)
- Multimedia (9)
- Faculty Publications (278)
Show Results For
- All HBS Web
(761)
- People (4)
- News (214)
- Research (443)
- Events (5)
- Multimedia (9)
- Faculty Publications (278)
- April 2001 (Revised August 2002)
- Case
Frasier (B)
By: Guhan Subramanian and Michelle Kalka
Supplements the (A) case. View Details
Subramanian, Guhan, and Michelle Kalka. "Frasier (B)." Harvard Business School Case 801-448, April 2001. (Revised August 2002.)
- 18 May 2017
- Cold Call Podcast
Reversing the Losing Streak on Sesame Street
- fall 1976
- Article
Intellect on Television: The Quiz Show Scandals of the 1950's
By: R. S. Tedlow
Tedlow, R. S. "Intellect on Television: The Quiz Show Scandals of the 1950's." American Quarterly 28, no. 4 (fall 1976): 483–495.
- 08 Sep 2016
- Cold Call Podcast
How Netflix Built its House of Cards (and Changed TV Forever)
- February 1982 (Revised December 1991)
- Teaching Note
Quabbin Cablevision Co., Teaching Note
By: Henry B. Reiling
Teaching Note for (9-282-003). View Details
- October 1998
- Case
Star TV in India--1998
By: Tarun Khanna, Geetu S Karnani and Tanya Z Haider
Khanna, Tarun, Geetu S Karnani, and Tanya Z Haider. "Star TV in India--1998." Harvard Business School Case 799-049, October 1998.
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand. Teixeira is now talking with companies that are trying to connect television ad campaigns... View Details
- January 1996 (Revised January 1996)
- Teaching Note
Colonial Broadcasting Co. TN
By: Arthur Schleifer Jr. and George Wu
Teaching Note for (9-894-011). View Details
- May 1993 (Revised June 1993)
- Case
ABC Company
Herzlinger, Regina E. "ABC Company." Harvard Business School Case 193-169, May 1993. (Revised June 1993.)
- 2013
- Article
Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?
By: Thales S. Teixeira and Horst Stipp
Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details
Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Food and Beverage Industry
Teixeira, Thales S., and Horst Stipp. "Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?" Journal of Advertising Research 53, no. 3 (September 2013): 286–296.
- February 2014 (Revised June 2015)
- Case
Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society
By: Christopher Marquis, Zoe Yang and Juelin Yin
As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details
Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China
Marquis, Christopher, Zoe Yang, and Juelin Yin. "Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society." Harvard Business School Case 414-056, February 2014. (Revised June 2015.)
- Profile
Donna Khalife
Why was earning your MBA at HBS important to you? Earning my MBA at HBS was critical in giving me the right environment to explore my passions and gain new skills to pursue those passions whole-heartedly. How has your HBS experience shaped your career path? My HBS... View Details
Frank E. Gannett
Gannett owned and operated daily newspapers in small-to-medium sized, one-newspaper towns, like Ithaca, Rochester, and Hartford. Gannett’s one-newspaper town strategy was extremely profitable. At the time of his death, Gannett’s communications empire included more than... View Details
Keywords: Publishing & Print Media
Frank M. Freimann
Capitalizing on the staggering growth of television (especially color TV), Freimann led Magnavox through an unprecedented period of prosperity. During his tenure as CEO, sales increased over ten-fold from $32 million in 1950 to over $450... View Details
Keywords: Fabricated Goods
Joseph S. Wright
Wright led Zenith Radio Corporation during its heyday as the leading manufacturer of color televisions in the United States. Under Wright’s direction, Zenith pioneered the wireless remote controller and introduced advances in color... View Details
Keywords: Fabricated Goods
Henry R. Luce
Luce created a publishing empire. He launched the weekly Time in 1923, which was followed by the introduction of Fortune in 1930, Life in 1936, and Sports Illustrated in 1954. Luce also presided over a vast communications empire, which included eight radio and View Details
Keywords: Publishing & Print Media
Samuel I. Newhouse
At the age of 26 with $600 borrowed from his relatives, Newhouse bought his first local newspaper, the Staten Island Advance. Over the next five decades, Newhouse would amass a communications giant including a collection of 22 local newspapers, 6 View Details
Keywords: Publishing & Print Media
Howard J. Morgens
Morgens is credited with leading P&G through its most significant growth period. He introduced P&G Productions, funding the first television soap operas, as a means to promote P&G products. During his tenure, he introduced the... View Details
Keywords: Personal Care & Home Products
Herbert J. Siegel
Siegel built the once, small boat maker into one of the largest and most powerful media holding companies. Acquiring two independent television stations with the Chris-Craft acquisition in 1968, Siegel sold the boat business in 1980 and... View Details
Keywords: Entertainment & Broadcast Media