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Show Results For
- All HBS Web
(523)
- News (228)
- Research (235)
- Events (4)
- Multimedia (8)
- Faculty Publications (110)
- 01 Sep 2010
- News
Leslie Gold
online-shopping type of operation, using broadcast to pitch the product, with people beaming in orders and making purchases without ever leaving the broadcast, something neither radio nor TV can do. As it is for my show, Shovio can be a... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
sidestep responsibility for their own viewing choices and actions. Recently, I met with Ellen DeGeneres's company about some possible new TV shows, one of which revolved around a scientist who, through experiments with monkeys, made some... View Details
- 01 Jun 2013
- News
Brick by Brick
he returned. The group focused on growth. LEGO building sets became increasingly complex. A line of LEGO-branded children's clothing debuted, and a division of the company pitched book, movie, and TV ideas. While the number of branded... View Details
- 10 Dec 2015
- Blog Post
Working with Professors at HBS
that media was the right one for me. Second year I finally got to take Anita Elberse’s Strategic Marketing in Creative Industries class. And I loved it! I also pitched an idea for a case, about Shonda Rhimes, one of the most successful View Details
- 01 Jun 2014
- News
Net Gains
incredible," he says. He points to China as a prime example of the league's international potential realized. Thanks to a decades-long campaign, the country is now the NBA's largest international market, with more than 100 employees, wide View Details
Keywords: Dan Morrell
- 11 Jul 2013
- News
The Good Writer
“When I first started as a TV writer, I just wanted someone to hire me. Last night I went to my fifth Emmys. The secret is that I would pay people to do this. I still pinch myself.” View Details
Keywords: Julia Hanna
- 01 Sep 2004
- News
Lisa Churchville (MBA 1979)
than ever with a full calendar and long to-do list. Looking back on 25 years in broadcasting, most of my assumptions about the consumers’ relationships with their TVs have been premature. Who would believe that convergence, the mantra of... View Details
- 01 Dec 1996
- News
An Entrepreneurial Journey
ventures they began, from the 1950s through the 1970s. Of those, take one area for closer inspection in search of the HBS imprint - broadcast and cable television. In the mid-1950s, Thomas S. Murphy (MBA '49) found himself managing an upstate New York radio station and... View Details
- 18 May 2015
- News
The First Five Years: Rena Xu (MBA 2014, MD 2014)
as in ‘X-ray,’ U as in ‘uniform.’ I thought he’d said unicorn—probably because I heard what I wanted to hear—and found it so absurd that I had to adopt it. Ever since then people have called me X-ray Unicorn.” Can you finish this statement? “Life as a resident is ”... View Details
- 05 Jul 2011
- News
The Business of Champions
a second shift as a Bruins TV analyst.) Baumgartner, who also served as a Bruins assistant coach for one year, had a twelve-year career in the NHL. He overcame relatively modest abilities by becoming a rugged enforcer and hard-working... View Details
- 01 Jun 2005
- News
Profiles from the Class of 2005
completion of his HBS degree marks a final step toward a long-held dream: to return to India and join the TVS Group, an umbrella for 32 holding companies that represents the country’s largest supplier of automotive parts. The $1.5 billion... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
news, classifieds, TV listings, ads, and coupons. They didn’t realize that there were new digital businesses to be built separately from the news bundle. And even if they did realize it, digital was a very different business. It was more... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
year. And unlike for most TV advertising, viewers actually watch Super Bowl commercials. Which advertiser did best? It depends on whether we judge based on aesthetic aspects of the production or likely marketplace effectiveness. My... View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
what makes them tick. Here, she discusses stickK, an application that motivates people by forcing them to put skin in the game of self-improvement. Netflix Wins Big by Betting on "House of Cards" Anita Elberse The TV drama... View Details
Keywords: Re: Multiple Faculty
- 01 Jun 2024
- News
Action Plan: Role-Play
When you encounter the phrase private investigator, chances are good the character you conjure up in your mind doesn’t resemble Sarah Carson (MBA 1971). So much the better for Carson, whose work has often required convincing people she was a small-business employee... View Details
- 01 Jun 1996
- News
Reinventing Marketing
year, one of several new electives will be the course Distribution Channels, which Professor Rangan is currently developing. Technology The School's first paperless CD-ROM case, on an Intel TV marketing strategy for the United Kingdom, as... View Details
- 25 Aug 2022
- News
Full Stream Ahead
stands out as the rare commodity that remains as lucrative in the good times as the bad, since we don’t switch off the radio—or stop watching the films or TV shows that license music and generate revenues—when the economy sours. The last... View Details
- 18 Nov 2013
- News
Diving into the 'Shark Tank'
products and teams, and then we finally got an airdate. A lot of hard work goes into appearing on the show. There are many cuts along the way, and lots of uncertainty. What was the TV experience like? I was nervous. In the hours before... View Details
- 02 May 2016
- Blog Post
Why We Recruit: Samsung Global Strategy Group
Junghyun Suh, Senior Manager, Samsung GSG Describe your organization in three to five sentences.Samsung Group is comprised of 25 affiliated companies spanning a wide range of industries, generating -in excess of $300B in annual revenues with global-market leading... View Details
Keywords: Technology
- 19 Jun 2020
- Blog Post
Black MBA Students Pen Letters to the HBS Community: Letter 4/5
is all too familiar and similar to how I felt seeing the human dignity stripped from Tamir Rice, George Floyd, Ahmaud Arbery, Michael Brown, and many others. There were no iPhones and no social media then, though. We watched the story of James’ murder together on a... View Details