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  • March 2004 (Revised September 2005)
  • Case

Newell Rubbermaid: Strategy in Transition

By: Cynthia A. Montgomery, Rhonda Kaufman and Carole Winkler
Describes the transformation of a company's corporate-level strategy. Begins by laying out the strategy that brought the Newell Co. stunning success for nearly three decades. The highly integrated, internally consistent strategy was tailored for manufacturing and... View Details
Keywords: Change Management; Corporate Strategy; Transformation; Problems and Challenges; Acquisition; Product Development; Brands and Branding; Manufacturing Industry; Retail Industry; United States
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  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

association as well as the food and beverage brands that supply them. We’ve invested in the industry and served as corporate board members and leaders of industry coalitions, and we now, as educators, prepare future founders and leaders... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • 17 Dec 2020
  • News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

community, both in Boston and in Tokyo. We hold several events every year to encourage young people from diverse backgrounds to apply to the MBA and executive programs at HBS. Also, we hold events in Japan to send positive messages to the community about the View Details
Keywords: Margie Kelley
  • Web

Credential of Leadership, Impact, and Management in Business | HBS Online

digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business... View Details
  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

2016 Gurgaon, India: Penguin Random House Win-Win Corporations: The Indian Way of Shaping Successful Strategies By: Shah, Shashank Abstract—Why did Ratan Tata decide to pay for all the victims of 26/11 whether injured in the Taj or... View Details
Keywords: Sean Silverthorne
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

Minneapolis. “It was a big decision to stay in Silicon Valley,” Datar says. “The demand for data-science professionals is through the roof, so you have to go where the experts are. Desai credits the success of data science at Target to... View Details
Keywords: by Dina Gerdeman; Retail
  • Web

Advisory Board - Entrepreneurship

Advertising Bureau, where he continues to champion innovation in online advertising. Bonnie had guided the successful marriage of CNET Networks' authoritative, award-winning content with the power of technology, evolving the company's... View Details
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

secret that Lady Gaga's star has continued to shine and thrive. A follow-up case, Lady Gaga (B), focuses on the release strategy for her latest album, Born This Way, and the brand partnerships that were born in the wake of her... View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • 01 Mar 2024
  • News

Unlocking the Power of Community

When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

discrimination and advertising. For vouchers to provide successful price discrimination, the valuations of consumers who have access to vouchers must systematically differ from-and typically be lower than-those of consumers who do not... View Details
Keywords: Sean Silverthorne
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social media in virtual worlds, social... View Details
Keywords: Martha Lagace
  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

makes it valuable to firms during both positive and negative economic cycles. Very few strategic constructs can work in both good times and bad. “Considering that the company had already secured some success, we set out to find the reasons underlying that View Details
Keywords: by Sean Silverthorne
  • 11 Oct 2023
  • News

Soldier On

in the joint degree program at HBS and the Kennedy School, moving to Newport News after graduation and serving on the city planning commission before launching his successful run for office. A meticulous planner, Jones’s agenda for the... View Details
  • 05 Jun 2019
  • Blog Post

Exploring the Beauty Industry through an Independent Project

experiences. Successful influencers are authentic, have a consistent voice and specific point of view, converse with followers directly, and promote products that work. They build relationships with brands... View Details
  • Web

Globalization - Faculty & Research

Change ; Growth and Development Strategy ; Growth Management ; Management Succession ; Risk Management ; Brands and Branding ; Product Positioning ; Organizational Change and... View Details
  • Web

Winners & Runners-Up | New Venture Competition

healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion experience at the lowest prices in the... View Details
  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

twentieth century, Americans read how-to-sell books and turned Bruce Barton's The Man Nobody Knows (1925), which portrayed Jesus Christ as a successful sales and advertising executive, into a bestseller. Books on salesmanship skills still... View Details
Keywords: by Laura Linard
  • Web

Online Business Essential Courses | HBS Online

Managers Professor Bharat Anand Gain economic insights and learn how markets work and firms compete to craft successful business strategies. 8 weeks, 6-8 hrs/week Enroll by January 16 $1,850 Certificate Financial Accounting Professor V.G.... View Details
  • 09 Dec 2014
  • First Look

First Look: December 9

as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller View Details
Keywords: Sean Silverthorne