Strategic Behavior - Publications - Faculty & Research

20 Nov 2012
First Look

First Look: November 20

Carney Abstract This experiment tested whether changing one's nonverbal behavior prior to an important social evaluation could improve performance on the evaluated task. Participants adopted expansive, open (high-power) poses or... View Details

Keywords: Sean Silverthorne

18 Jul 2011
Research & Ideas

Looking in the Mirror: Questions Every Leader Must Ask

give you fabulous strategic recommendations," he says. "Looking to up-and-comers is not only quite effective in getting great strategic advice but also in motivating these future leaders." Do... View Details

Keywords: by Carmen Nobel

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

or sculpture from the Tate collection, chosen based on the location, weather, and ambient noise surrounding the shaker. “Often there isn't a lot of strategic thinking behind their decision to be in social media” The provocative app is... View Details

Keywords: by Michael Blanding; Education

Web

Attract additional Black talent to all parts of the HBS community. - Advancing Racial Equity

mentoring young scholars, hiring and promoting junior faculty, influencing HBS’s academic and strategic choices, and shaping and fostering our culture. To diversify our tenured ranks, we commit to investing deeply in the success of our... View Details

November 2021
Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek

We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details

Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media

Citation

Find at Harvard

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

key role business leaders have to play in confronting climate change—and the power of HBS alumni to make a positive difference. Jacqueline Adams (MBA 1978) President, J Adams Strategic Communications; co-author of A Blessing: Women of... View Details

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Biography," details her joint research about the trend and its implications for brand management. Keinan, an assistant professor in the Marketing Unit at Harvard Business School whose research on consumer behavior has been published... View Details

Keywords: by Martha Lagace

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

resources to developing open source products. That sort of behavior is initially puzzling to economists because the firm is participating in the development of something that is going to be given away for free. Once you begin studying... View Details

Keywords: by Julia Hanna; Web Services

Web

2024 Reunion Presentations - Alumni

behavior of others. In his book Complicit, Professor Max Bazerman offers strategies for recognizing and avoiding the psychological and other traps that lead us to ignore, condone, or actively support wrongdoing in our businesses,... View Details

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled business behavior and will make... View Details

Keywords: by Martha Lagace

01 Feb 2002
News

It's academic. (Not!)

corporation." The Cologne, Germany, native says she was drawn to the HBS program for its combination of rigorous training and applied research. "My field of interest is the intersection of behavioral economics and the theory of the firm,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2014
News

Research Brief: The Power of Could

dropped into the plot of Breaking Bad, might ask himself what he should do. Walter White is not an aberration: Most people facing ethical dilemmas reflexively ask just that, according to a new paper coauthored by Ting Zhang, a doctoral student in the Organizational... View Details

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

adapt, despite the intentions of senior management. The structures, processes, and behaviors defined in the book are designed to break inertia, and maintain strategic alignment in times of change. Q: To plan... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

01 Mar 2015
News

Cracking Conferences

New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has developed a few go-to... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

19 Nov 2018
Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

ticketing, ride-sharing, and online retailing. This paper identifies two downsides of dynamic pricing: opportunistic returns and strategic choice of payment method. Where Should We Build a Mall? The Formation of Market Structure and Its... View Details

Keywords: by Sean Silverthorne; Retail

Career Coach

Michele Chambliss

Michele’s over 20 years of experience as an engineer, management consultant, and strategic advisor bring a unique perspective to her work in student and alumni career coaching. Ranging from the strategic... View Details

Keywords: Entrepreneurship; Technology

01 Sep 2005
News

Fanikos Is New HBS Club Liaison

strategic planning, marketing, and customer service to support club and association leaders in their efforts to provide learning, networking, and socializing opportunities for alumni. View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Jun 2014
News

Alumni and Faculty Books for June 2014

of their talented employees by managing and developing them. It explains what it means to orient one's leadership style around a commitment to finding and cultivating high-performers. An American Journey by Mal Mixon (MBA 1968) (Smart Business Network Inc.) How to... View Details

01 Oct 1999
News

HBS Clubs Help Nonprofits Succeed

become financially self-reliant, created a business plan for the Rainforest Action Network, evaluated public television station KQED's external communications, and are devising a long-term strategic plan for the American Lung Association,... View Details

08 Jan 2001
What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

standards of the Internet and willing to transfer databases to a "rival supplier" in the event of an unsatisfactory relationship (Joshua Doherty), and those maintaining a highly focused in-house R&D capability while outsourcing small portions of View Details

Keywords: by James Heskett

Publications