Strategic Behavior - Publications - Faculty & Research

11 Jan 2010
Research & Ideas

Mixing Open Source and Proprietary Software Strategies

resources to developing open source products. That sort of behavior is initially puzzling to economists because the firm is participating in the development of something that is going to be given away for free. Once you begin studying... View Details

Keywords: by Julia Hanna; Web Services

November 2021
Article

Ratings, Reviews, and the Marketing of New Products

By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek

We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details

Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media

Citation

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2024 Reunion Presentations - Alumni

behavior of others. In his book Complicit, Professor Max Bazerman offers strategies for recognizing and avoiding the psychological and other traps that lead us to ignore, condone, or actively support wrongdoing in our businesses,... View Details

13 Oct 2009
Research & Ideas

7 Lessons for Navigating the Storm

Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled business behavior and will make... View Details

Keywords: by Martha Lagace

01 Feb 2002
News

It's academic. (Not!)

corporation." The Cologne, Germany, native says she was drawn to the HBS program for its combination of rigorous training and applied research. "My field of interest is the intersection of behavioral economics and the theory of the firm,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2014
News

Research Brief: The Power of Could

dropped into the plot of Breaking Bad, might ask himself what he should do. Walter White is not an aberration: Most people facing ethical dilemmas reflexively ask just that, according to a new paper coauthored by Ting Zhang, a doctoral student in the Organizational... View Details

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

adapt, despite the intentions of senior management. The structures, processes, and behaviors defined in the book are designed to break inertia, and maintain strategic alignment in times of change. Q: To plan... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

01 Mar 2015
News

Cracking Conferences

New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has developed a few go-to... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

Career Coach

Michele Chambliss

Michele’s over 20 years of experience as an engineer, management consultant, and strategic advisor bring a unique perspective to her work in student and alumni career coaching. Ranging from the strategic... View Details

Keywords: Entrepreneurship; Technology

19 Nov 2018
Sharpening Your Skills

E-Santa: Is Retail Ready for Digital Christmas?

ticketing, ride-sharing, and online retailing. This paper identifies two downsides of dynamic pricing: opportunistic returns and strategic choice of payment method. Where Should We Build a Mall? The Formation of Market Structure and Its... View Details

Keywords: by Sean Silverthorne; Retail

01 Jun 2014
News

Alumni and Faculty Books for June 2014

of their talented employees by managing and developing them. It explains what it means to orient one's leadership style around a commitment to finding and cultivating high-performers. An American Journey by Mal Mixon (MBA 1968) (Smart Business Network Inc.) How to... View Details

01 Oct 1999
News

HBS Clubs Help Nonprofits Succeed

become financially self-reliant, created a business plan for the Rainforest Action Network, evaluated public television station KQED's external communications, and are devising a long-term strategic plan for the American Lung Association,... View Details

01 Dec 2008
News

Strategy is About People

that are best for them, and get them to do the things they’re really good at — the things they really want to do, and the things that they’ll deliver on with the kind of passion that really enhances the chances of getting things done. “But at the same time, you’ve got... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

21 Jan 2009
First Look

First Look: January 21, 2009

behavior of others. In addition, increasing moral saliency by having participants read or sign an honor code significantly reduced or eliminated unethical behavior. While dishonest behavior motivated moral... View Details

Keywords: Martha Lagace

01 Oct 2001
News

HBS Press Books in Brief

The War for Talent, by Ed Michaels, Helen Handfield-Jones, and Beth Axelrod, presents a strategic view of what managers must do to hire and keep the best employees. Drawing on five years of research, including surveys of thirteen thousand... View Details

Keywords: Publishing Industries (except Internet); Information; Management; Finance

31 Oct 2019
News

Business Success Means Community Success in Wisconsin; GNN Roundup

organizations—West Bend Mutual and the Milwaukee Bucks—to demonstrate how our strong leaders can come together to help their organizations make a real impact in our community,” says Galezewski. “As a statewide HBS Club of Wisconsin, an event like this hits all of our... View Details

Keywords: Margie Kelley

01 Sep 2012
News

Ideas in Action

Organizational Behavior Unit, Assistant Professor Tsedal Neeley researches global collaboration with special emphasis on the intrapersonal, interpersonal, and intergroup challenges of working across national boundaries. While a principal... View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

01 Sep 2005
News

Fanikos Is New HBS Club Liaison

strategic planning, marketing, and customer service to support club and association leaders in their efforts to provide learning, networking, and socializing opportunities for alumni. View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

20 Dec 2024
News

Clubs Open HBS Doors for Local Leaders; Meet the Club Leaders: HBS PRIDE; Favorite Reads of 2024

To Boost Communities, Alumni Clubs Send Nonprofit Leaders to HBS For one week every summer, nonprofit leaders from across the globe convene on the HBS campus to sharpen their leadership skills and expand their impact through the Strategic Perspectives in Nonprofit... View Details