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  • All HBS Web  (1,420)
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    • News  (396)
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← Page 20 of 1,420 Results →
  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Teaching Note 522-065, March 2022. (Revised July 2022.)
  • December 1998
  • Case

Pioneer Hi-Bred: Turning Seeds Into Factories

By: F. Warren McFarlan and Melissa Dailey
The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details
Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa
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McFarlan, F. Warren, and Melissa Dailey. "Pioneer Hi-Bred: Turning Seeds Into Factories." Harvard Business School Case 399-095, December 1998.
  • 07 Feb 2012
  • First Look

First Look: February 7

field study of 78 audit and consulting teams from two global professional firms, revealing an irony of team life: even though motivated to perform well on a high-stakes project, pressured teams are more likely to engage in... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2020
  • Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

only thing that this sort of learned pragmatism gives me is the opportunity to engage my colleagues who have the real power to make a difference in this country." And he said, "We'll see." So I guess he's right. We'll see. Neeley: So your... View Details
Keywords: by Staff; Pharmaceutical
  • March 2025
  • Case

Harvey: AI for Lawyers

By: Suraj Srinivasan, Charles Krumholz and Radhika Kak
In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details
Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Legal Services Industry; Technology Industry; New York (city, NY); San Francisco; London
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Srinivasan, Suraj, Charles Krumholz, and Radhika Kak. "Harvey: AI for Lawyers." Harvard Business School Case 125-087, March 2025.
  • Web

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

York back to her home state of Massachusetts to attend Harvard Business School. “HBS opened up my global perspective,” said Leahy. “It allowed me to see the world through the international platform HBS provides, but also opened my way of... View Details
  • 26 Apr 2022
  • Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

out to be misguided. Warby Parker went out of its way to win this trust by explicitly welcoming employees to take risks, show creativity, and express themselves (another of the company’s stated core values, for instance, was to “pursue... View Details
Keywords: by Ranjay Gulati
  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
  • February 2016
  • Article

Unearned Status Gain: Evidence from a Global Language Mandate

By: Tsedal Neeley and Tracy Dumas
Theories of status rarely address unearned status gain—an unexpected and unsolicited increase in relative standing, prestige, or worth, attained not through individual effort or achievement, but from a shift in organizationally valued characteristics. We build theory... View Details
Keywords: Status and Position; Equality and Inequality; Spoken Communication; Organizations; Japan; United States
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Neeley, Tsedal, and Tracy Dumas. "Unearned Status Gain: Evidence from a Global Language Mandate." Academy of Management Journal 59, no. 1 (February 2016): 14–43.
  • Web

Business Fundamentals Course - CORe | HBS Online

for the MBA classroom. While I originally enrolled in CORe to determine if I wanted to pursue an MBA, I ended up using the knowledge I gained from CORe to interview for and land my current job. Kali Pfaff Operations Strategist at University Hospitals of Cleveland BA,... View Details
  • Web

Competitions & Challenges - Health Care

Student Activities Competitions & Challenges Business plan challenges and case competitions offer an engaging way to collaborate with students from within HBS and from other schools to develop presentation/pitch skills, work with faculty,... View Details
  • 02 Mar 2016
  • News

David Moss is Rewriting History

Photographed by Webb Chappell In March 2010, the 1787 drafting of the United States Constitution became breaking news. The members of the Texas State Board of Education had convened in Austin to review the... View Details
Keywords: April White
  • 23 Dec 2014
  • First Look

First Look: December 23

increases reliance on one's own egocentric perspective when reasoning about the mental states of others. Publisher's link: http://www.hbs.edu/faculty/Publication%20Files/Todd%20et%20al%202014_162adbe2-6427-4cd1-8675-46aab9eda0e7.pdf  ... View Details
Keywords: Carmen Nobel
  • 19 Jan 2015
  • Research & Ideas

Is Wikipedia More Biased Than Encyclopædia Britannica?

For more than a century, the long, stately rows of Encyclopædia Britannica have been a fixture on the shelves of many an educated person's home—the smooshed-together diphthong in the first word a symbol of old-world erudition and... View Details
Keywords: by Michael Blanding; Publishing
  • 21 Dec 2010
  • First Look

First Look: December 21

found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
  • Web

Globalization - Faculty & Research

Investment By: Juan Alcacer and Paul Ingram Global economic transactions such as foreign direct investment must extend over an institutional abyss between the jurisdiction, and therefore protection, of the states involved.... View Details
  • 25 Sep 2012
  • First Look

First Look: September 25

stories. The expression "telling our own stories" is used as a proxy for field research projects that, in their written form, explicitly rely on a scholar's personal involvement in a field. (By personal involvement in a field, I mean a scholar's View Details
Keywords: Sean Silverthorne
  • January 2025
  • Case

A Tiger in the Tank: Exxon Sues Investors

By: Clayton S. Rose, Sarah Sasso and James Weber
In June 2024, investors were trying to make sense of ExxonMobil’s (Exxon) lawsuit against two impact investors, Arjuna Capital (Arjuna) and Follow This, that had just been dismissed by the U.S. District Court of Northern Texas. Exxon’s suit challenged the rights of two... View Details
Keywords: Disruption; Talent and Talent Management; Customer Satisfaction; Decision Making; Demographics; Ethics; Corporate Accountability; Employees; Recruitment; Retention; Leadership; Crisis Management; Risk Management; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Civil Society or Community; Social Issues; Adaptation; Investment Activism; Lawsuits and Litigation; Business and Shareholder Relations; Medical Devices and Supplies Industry; Health Industry; Energy Industry; United States; Netherlands; Norway
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Rose, Clayton S., Sarah Sasso, and James Weber. "A Tiger in the Tank: Exxon Sues Investors." Harvard Business School Case 325-015, January 2025.
  • 03 Jan 2023
  • Book

Confront Workplace Inequity in 2023: Dig Deep, Build Bridges, Take Collective Action

that really differentiate the most effective leaders,” says Opie. Exposing inequities in the workplace Opie uses many of the strategies in the book as a consultant to corporations struggling with racial and gender gaps. When engaging with... View Details
Keywords: by Pamela Reynolds
  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

with those targets, allocated resources to achieve those targets, and built board-level sustainability committees and structures to ensure the governance of their climate strategy. At the same time, investors are increasingly engaging... View Details
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