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Show Results For
- All HBS Web
(625)
- News (130)
- Research (406)
- Events (4)
- Multimedia (4)
- Faculty Publications (165)
- 01 Mar 2009
- News
The Case for Studying Financial History
quantitative approach. There are many admirable things about the way in which finance became more statistically sophisticated over the past twenty or thirty years. But many of the assumptions on which the more elaborate mathematical... View Details
- 31 Oct 2017
- First Look
New Research and Ideas, October 31, 2017
heterogeneity in consumer sophistication could explain the prevalence and persistence of misconduct at such firms. Misconduct is concentrated at firms with retail customers and in counties with low education, elderly populations, and high... View Details
Keywords: by Sean Silverthorne
- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
radically different company today," he says. "It's small enough that my fingerprints are everywhere -- you can get your arms around this place." Interbake's smaller size allows it to turn on a dime when it comes to supplying products to meet fickle consumer demand. Its... View Details
Keywords: Julia Hanna
- 01 Nov 2013
- News
Selling Crafts with a Story
turned into Brika.com, an online marketplace featuring everything from handmade tea towels and dishes to tote bags and "Mr. T" onesies for baby. Brika, which takes its name from the Spanish word for factory, fabricá (they just loved the irony), is what bloggers have... View Details
- 20 May 2019
- Blog Post
Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics
distinctive makeup kit, and created a YouTube channel dedicated to application techniques. “I considered it something I just like to do, not a job,” says Kenya. Years earlier, in a middle school dance class, she had discovered the power of View Details
Keywords: Consumer Products / Retail
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
technical, regulatory, and economic. Advances in technology, which enhance existing advertising capabilities and create new ones, reach well beyond the Internet and include things such as innovative new software, sophisticated data... View Details
Keywords: Peter K. Jacobs
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
right to outfit and sponsor individual teams? Sophisticated sports marketing outfits, often subsidiaries of the top marketing services firms, conduct detailed assessments to help companies like Nike and Samsung determine what value to... View Details
Keywords: Garry Emmons
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
evolving, requiring more expertise than many food companies can muster. The sensitive nature of testing and upgrades in the tests required also mean companies need to make an investment in sophisticated equipment, which involves high... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
coming in with their own brands, and you're telling me you're growing. What am I not getting?" It became evident to her that Francesco had a quite sophisticated view not just of the category but also of the food industry. He was building... View Details
- 31 Mar 2002
- Research & Ideas
You’re Wasting Your Employees! What You Can Do About It
leaders were trained, sophisticated strategic-planning systems were supposed to help senior managers decide which businesses to grow and which to harvest. 1 Unfortunately, all the planning and investment were unable to stop the... View Details
- 01 Jun 2024
- News
The Exchange: Chance Encounters
approach.” Other contexts that I’ve been looking at are really established, super high-tech companies. One of them makes the optical solutions that go into the most sophisticated big-chip printers. They have a huge campus, like a... View Details
Keywords: Jen McFarland Flint
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
voted Crowd Favorite, is the brainchild of cofounders Wood and Royle, who met at HBS in the Startup Bootcamp program. Tilden is aiming to change the game in the nonalcoholic beverage market by producing a line of sophisticated adult... View Details
Keywords: Margie Kelley
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
area, where strategy is set, core product and process technology are maintained, and a critical mass of sophisticated production and service activities reside. Seeing economic and social issues as separate agendas is not only wrong but... View Details
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
its customers well, their assets will grow to the point that they'll need more sophisticated services and advice. To control midfield, companies like Charles Schwab must stay consistent in their positioning but also respond to the... View Details
- Web
A Marketing Revolution - The Art of American Advertising
revolution after the Civil War and played an integral role in promoting mass-produced goods, one of the foundations of the modern economy. Drawing upon new printing technologies and increasingly sophisticated marketing strategies,... View Details
- 01 Jun 2017
- News
Better Hiring Through Brain Science
was already awash with sophisticated algorithms employed to match people with the perfect Amazon purchase, Netflix binge, or Friday night date. Why hadn’t anyone applied these models to match people to their perfect career? MORE Polli... View Details
Keywords: Dan Morrell
- Fast Answer
Stock Pitching: company, industry and market research
href="http://www.library.hbs.edu/go/capitaliq.html">Capital IQ Data on public and private companies, investment firms, capital transactions, and people. Provides sophisticated retrieval and personalization tools to create numerous... View Details
- 01 Feb 1997
- News
Merton Discusses Risk Management at Dean's Seminar
increasingly must make sophisticated financial decisions. Last November, Robert C. Merton, the George Fisher Baker Professor of Business Administration at HBS, discussed this problem and elaborated on the importance of risk management in... View Details
Keywords: Elizabeth McNair
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
sophisticated understanding of that market, said Wiersma. One reason the TV recorder company TiVo ran into difficulty, she said, was the company didn't understand that consumers don't want to have to get another box for their television.... View Details
Keywords: by Julia Hanna
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
stumbled into an even bigger market: precision tweezers for women's personal beauty care. It turned out there was a real need for a more sophisticated and specialized tweezers among the trade who served beauty-conscious women. Before... View Details