Publications

July 2017 (Revised November 2017)
Case

Propel

By: Mitchell Weiss and Sarah McAra

In 2014, Jimmy Chen, a former product manager at Facebook, founded the start-up Propel to build software for low-income Americans. After conducting in-depth behavioral research, Chen and his small team in New York City began to develop technology to address the... View Details

Program

Aligning Strategy and Sales

marketing, HR, finance, service, or general management Executives in business-to-business product or service companies—or business units of large enterprises—that depend on a direct sales force for all or part of their revenue Executives from venture capital or private... View Details

Benson P. Shapiro

Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

Keywords: software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software; software

March 2023
Teaching Note

VideaHealth: Building the AI Factory

By: Karim R. Lakhani

Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian... View Details

Keywords: AI and Machine Learning; Applications and Software; Business Model; Marketing Strategy; Product Development; Health Industry; Technology Industry

October 2005 (Revised February 2006)
Case

Reactivity: A Case of Re-Invention

By: Myra M. Hart and Sylvia Sensiper

By the time Glenn Osaka joined Reactivity as its new CEO in January 2001, the Internet bubble had burst, the financial markets had turned, and the company's core businesses were drying up. He was not hired to lead a turnaround, but Osaka found that the firm's future... View Details

Keywords: Management Style; Venture Capital; Organizational Culture; Applications and Software; Leadership Style; Product; Transformation; Organizational Change and Adaptation; Entrepreneurship; Growth and Development Strategy; Information Technology Industry; Consulting Industry

2016
Teaching Note

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

Teaching note for case 314029. Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in... View Details

Keywords: Health Care; Health Care Education; Insurance Companies; Military; Leadership Skills; Health Care and Treatment; Education; Insurance; Business Startups; Information Technology; Applications and Software; Change Management; Health Industry; Information Technology Industry

2013
Working Paper

Digital Dark Matter and the Economics of Apache

By: Shane Greenstein and Frank Nagle

Researchers have long hypothesized that spillovers from government, university, and private company R&D contribute to economic growth, but these contributions may be difficult to measure when they take a non-pecuniary form. The growth of networking devices and the... View Details

Keywords: Measurement and Metrics; Internet and the Web; Performance Productivity; Applications and Software; Economic Growth; Research and Development

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Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and more efficiently Create new opportunities for innovation Build... View Details

May 2024
Article

The Health Risks of Generative AI-Based Wellness Apps

By: Julian De Freitas and G. Cohen

Artifcial intelligence (AI)-enabled chatbots are increasingly being used to help people manage their mental health. Chatbots for mental health and particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’. Indeed, most generative AI-powered... View Details

Keywords: AI and Machine Learning; Well-being; Governing Rules, Regulations, and Reforms; Applications and Software

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02 Mar 2012
HBS Seminar

Joe Lassiter/Gordon Jones, Harvard Business School/Harvard University

May 2011
Article

Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis

By: Kevin J. Boudreau, Nicola Lacetera and Karim R. Lakhani

Contests are a historically important and increasingly popular mechanism for encouraging innovation. A central concern in designing innovation contests is how many competitors to admit. Using a unique data set of 9,661 software contests, we provide evidence of two... View Details

Keywords: Motivation and Incentives; Problems and Challenges; Risk and Uncertainty; Innovation and Invention; Management Analysis, Tools, and Techniques; Value; Applications and Software; Competition; Performance; Theory; Practice

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April 2013 (Revised October 2013)
Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred

This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details

Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

says. “I think the basic economics of a generative AI are being overlooked.” In an interview, Wu discusses the challenging economics of AI, how business models are likely to differ from traditional software models, and some of the... View Details

Keywords: by Ben Rand; Technology; Information Technology

June–July 2014
Article

Language as a Lightning Rod: Power Contests, Emotion Regulation, and Subgroup Dynamics in Global Teams

By: Pamela J. Hinds, Tsedal Neeley and Catherine Durnell Cramton

Through an ethnographic study comprised of interviews with and observations of 96 globally distributed members in six software development teams, we propose a model that captures how asymmetries in language fluency contribute to an us vs. them dynamic so common in... View Details

Keywords: Equality and Inequality; Communication Intention and Meaning; Groups and Teams; Applications and Software; Emotions; Cross-Cultural and Cross-Border Issues; Power and Influence; Information Technology Industry

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Web

Initiatives & Projects - Faculty & Research

catalyst for innovation, helping researchers, scientists, business leaders, and entrepreneurs find new and novel applications in digital technology, data science, and design thinking. Entrepreneurship The Arthur Rock Center for... View Details

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details