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(10,698)
- People (43)
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- Faculty Publications (3,494)
Show Results For
- All HBS Web
(10,698)
- People (43)
- News (2,644)
- Research (5,730)
- Events (48)
- Multimedia (104)
- Faculty Publications (3,494)
- September 1998
- Article
The Social Psychology of Family Shareholder Dynamics
By: J. A. Davis and Rita M. Herrara
Davis, J. A., and Rita M. Herrara. "The Social Psychology of Family Shareholder Dynamics." Family Business Review (September 1998).
- Web
The Challenges Ahead in the field of impact investing | Social Enterprise | Harvard Business School
The Challenges Ahead in the field of impact investing Multiple Alumni Topics Business for Social Impact Impact Investing More Impact Stories A Pathway to Pursue Aspirations... View Details
- November 2014 (Revised March 2017)
- Exercise
Walmart: Segmenting Social Impact
By: Michael Porter, Mark Kramer and Pamela Sud
This case provides a sample of Walmart's social engagement activities and asks students to categorize each as philanthropy, corporate social responsibility, or creating shared value. View Details
Keywords: Creating Shared Value; Society; Value Creation; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Retail Industry
Porter, Michael, Mark Kramer, and Pamela Sud. "Walmart: Segmenting Social Impact." Harvard Business School Exercise 715-435, November 2014. (Revised March 2017.)
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science (forthcoming). (Pre-published online October 18, 2024.)
- March 2013
- Article
Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression
By: Daniel M. Cable, Francesca Gino and Brad Staats
Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the initial stage of socialization leads to more effective employment... View Details
Keywords: Socialization; Authenticity; Self-Expression; Best Self; Outsourcing; Employee Retention; Organizational Culture; Retention; Identity; Customer Satisfaction
Cable, Daniel M., Francesca Gino, and Brad Staats. "Breaking Them in or Eliciting Their Best? Reframing Socialization around Newcomers' Authentic Self-expression." Administrative Science Quarterly 58, no. 1 (March 2013): 1–36.
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard View Details
- Web
Making an Impact | Social Enterprise | Harvard Business School
Making an Impact Multiple Students Topics Business for Social Impact More Impact Stories A Pathway to Pursue Aspirations Mizuho Kanai 2018 While Mizuho Kanai (MBA 2018) was fulfilling her summer internship... View Details
- 01 Dec 2014
- News
Living Social
average entrepreneur is becoming much more civically engaged and socially minded. They are creating businesses that are deeply invested in the community and are thinking View Details
- 2017
- Working Paper
Emerging Markets and the Future of Business History
By: Gareth Austin, Carlos Dávila and Geoffrey Jones
This working paper suggests that the business history of emerging markets should be seen as an alternative business history rather than merely adding new settings to explore established core debates. The discipline of business history evolved around the corporate... View Details
Austin, Gareth, Carlos Dávila, and Geoffrey Jones. "Emerging Markets and the Future of Business History." Harvard Business School Working Paper, No. 18-012, August 2017.
- 01 May 2020
- News
The Business of Medicine in the Era of COVID-19
- Web
How to Post | Social Enterprise | Harvard Business School
How to Post Your Commitment Use the MBA Recruiting website to post a position. This website also provides details on connecting with students, job placement statistics, and other important details. Please contact the Social Enterprise... View Details
- Web
A Eureka Moment | Social Enterprise | Harvard Business School
on Eureka Ed enabled me to apply what I learned in courses like The Entrepreneurial Manager and Entrepreneurial Finance in a very tangible way. And having the support of a Social Enterprise Summer Fellowship... View Details
- Spring 2011
- Article
CSR as Reputation Insurance: Primum Non Nocere
By: Dylan B. Minor and John Morgan
We provide a theoretical framework showing how CSR activities can insure a firm against lost reputation in the face of adverse events. We offer evidence for this linkage through a case study and a multi-year analysis of stock price responses for S&P 500 companies... View Details
Keywords: Corporate Social Responsibility; Insurance; Risk Management; Marketing Strategy; Corporate Social Responsibility and Impact; Reputation
Minor, Dylan B., and John Morgan. "CSR as Reputation Insurance: Primum Non Nocere." California Management Review 53, no. 3 (Spring 2011): 40–59.
- September 2012 (Revised September 2014)
- Case
Doing Business in Brazil
By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery
This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details
- Web
An Educated Investment | Social Enterprise | Harvard Business School
An Educated Investment Safeena Husain was the first in her family to attend university overseas—so being admitted to the London School of Economics was cause for celebration, even if her father had to sell his View Details
- Web
UrSure, Inc. wins 2016 New Venture Competition Social Enterprise Track | Social Enterprise | Harvard Business School
Kim-Parker 2009 As if foreshadowing the career path ahead of her, Shilla Kim-Parker (MBA 2009) wrote her HBS application essay about her desire to serve the social good. “I was drawn to... Riding the WAVE... View Details
- 27 Jun 2013
- Working Paper Summaries
Social Norms Versus Social Responsibility: Punishing Transgressions Under Conflicting Obligations
- 11 Feb 2019
- HBS Seminar