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Show Results For
- All HBS Web
(1,099)
- People (3)
- News (287)
- Research (612)
- Events (5)
- Multimedia (9)
- Faculty Publications (290)
- Web
2023 Reunion Presentations - Alumni
Participants will leave with a sense for metaverse technologies being explored by governments and the private companies that engage with them, as well as the potential political, social and commercial implications of these new... View Details
- 31 Jan 2022
- Research & Ideas
Where Can Digital Transformation Take You? Insights from 1,700 Leaders
Customers demand more value and innovation than ever before, but they’re not always willing to pay more for that product or service. In fact, thanks to social media, dissatisfied customers can amplify their opinions about a company’s long... View Details
- 05 Dec 2023
- Research & Ideas
Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales
data from the real estate platform Redfin for 75,178 houses sold in the greater Los Angeles area from March 2019 to March 2021. The time period gives a snapshot of how the effect might linger beyond lockdowns. They combed listings for... View Details
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
Avery, Jill, David Fubini, Natasha Dossa, and Devon Stewart. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Case 518-047, December 2017. (Revised March 2019.)
- Web
The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School
Furnace. View from Middle Platform over West Track of #1 Ore Bridge, April 30, 1913. Calumet Regional Archives, Indiana University Northwest. The Founding of U.S. Steel and the Power of Public Opinion: Body “Conservative businessmen in... View Details
- 21 Jul 2015
- First Look
First Look: July 21, 2015
Across three studies, we show that gift givers mis-predict appreciation for socially responsible gifts and that their mis-predictions depend on the nature of their relationship to the recipient. Drawing on research on affective... View Details
Keywords: Sean Silverthorne
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details
- Web
Leverage LinkedIn - Alumni
putting your best foot forward. Importance of Social Networks Social networks have given us the ability to connect with almost anyone in the blink of an eye, making it much easier to expand, nurture and... View Details
- October 2022
- Case
Colette Phillips and GetKonnected!: Creating Inclusive Ecosystems
By: Rosabeth Moss Kanter, Amy Chiu and Joyce Kim
Colette Phillips’ marketing firm had just won the City of Boston’s 2nd largest contract in history to a Black-owned company. During the Covid-19 pandemic, Get Konnected!, the networking organization for people of color that she founded 15 years earlier and led to... View Details
Keywords: Diversity; Ecosystem; Inclusion; People Of Color; Network; Racial Bias; Gender Bias; Entrepreneurial Ecosystem; Entrepreneur; Change; Change Barriers; Change Leadership; Community; Innovation; Pandemic; Impact; Systemic Racism; Minority-owned Businesses; Social and Collaborative Networks; Equity; Race; Small Business; Prejudice and Bias; Boston
Kanter, Rosabeth Moss, Amy Chiu, and Joyce Kim. "Colette Phillips and GetKonnected!: Creating Inclusive Ecosystems." Harvard Business School Case 323-035, October 2022.
- 2023
- Working Paper
The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through
By: Holly Dykstra, Shibeal O'Flaherty and A.V. Whillans
Behavioral interventions often focus on reducing friction to encourage behavior change. In
contrast, we provide evidence that adding friction can promote long-term behavior change when
behaviors involve repeated costly efforts over longer time horizons. In... View Details
Dykstra, Holly, Shibeal O'Flaherty, and A.V. Whillans. "The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through." Harvard Business School Working Paper, No. 24-020, October 2023.
- 15 Aug 2023
- HBS Case
(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?
virtual-reality future yet to materialize as hoped by its biggest proponents. Chief among its backers: Facebook founder Mark Zuckerberg, who two years ago went so far as to change his social media company’s name to Meta and vowed to spend... View Details
- March 2009
- Case
Incept LLC and Confluent Surgical (A)
By: Bhaskar Chakravorti, Toby E. Stuart and James Weber
A venture capitalist must decide whether to invest in a medical technology company that licenses intellectual property from a privately held IP holding company based on a platform technology. Entrepreneurs Amar Sawhney and Fred Khosravi founded Incept LLC to... View Details
Keywords: Business Model; Entrepreneurship; Intellectual Property; Rights; Agreements and Arrangements; Partners and Partnerships; Trust; Medical Devices and Supplies Industry
Chakravorti, Bhaskar, Toby E. Stuart, and James Weber. "Incept LLC and Confluent Surgical (A)." Harvard Business School Case 809-062, March 2009.
- 07 Aug 2012
- First Look
First Look: August 7
http://papers.nber.org/papers/W18242 When Does a Platform Create Value by Limiting Choice? Authors:Ramon Casadesus-Masanell and Hanna Hałaburda Abstract We present a theory for why it might be rational for a View Details
Keywords: Sean Silverthorne
- November–December 2023
- Article
Look the Part? The Role of Profile Pictures in Online Labor Markets
By: Isamar Troncoso and Lan Luo
Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a freelancer’s fit for the job (i.e., whether a freelancer "looks the part"... View Details
Keywords: Freelancers; Gig Workers; Demographics; Prejudice and Bias; Selection and Staffing; Jobs and Positions; Analytics and Data Science
Troncoso, Isamar, and Lan Luo. "Look the Part? The Role of Profile Pictures in Online Labor Markets." Marketing Science 42, no. 6 (November–December 2023): 1080–1100.
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
obscure—they may sell hard-to-get products at higher prices. “Too much of a thing and it becomes a commodity, too little of a thing and it becomes something that’s not even recognized when you walk down the street.” “There’s a balance between View Details
- 12 Apr 2022
- Research & Ideas
Swiping Right: How Data Helped This Online Dating Site Make More Matches
some estimates, with players such as Bumble, Tinder, and OKCupid vying to help people find love. While McFowland is not a dating expert, his work in machine learning and social sciences examines the efficacy of how people interact in... View Details
Keywords: by Kara Baskin
- 29 May 2012
- First Look
First Look: May 29
United Kingdom support these predictions and advance a relational view of organizational change in which social networks operate as tools of political influence through affective mechanisms. In Search of the Hybrid Ideal Authors:Julie... View Details
Keywords: Sean Silverthorne
- Web
Topics - HBS Working Knowledge
Entrepreneurship (5) Corporate Finance (12) Corporate Governance (33) Corporate Social Responsibility and Impact (121) Corporate Strategy (97) Cost Accounting (3) Cost Management (9) Cost of Capital (1) Cost vs Benefits (8) Cost (15)... View Details
- May 2017 (Revised July 2017)
- Supplement
Aadhaar: From Voluntary to Mandatory
By: Tarun Khanna, Anjali Raina and Rachna Chawla
Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details
Keywords: Entrepreneurship; Business and Government Relations; Emerging Markets; Information; Information Technology; Organizational Design; Infrastructure; Identity; Projects; Information Management; Government and Politics; Digital Platforms; Internet and the Web; Transformation; Society; Welfare; Social Issues; Private Sector; Public Sector; Information Technology Industry; Asia; India; New Delhi
Khanna, Tarun, Anjali Raina, and Rachna Chawla. "Aadhaar: From Voluntary to Mandatory." Harvard Business School Supplement 717-512, May 2017. (Revised July 2017.)
- 01 Sep 2023
- News
Solving for Z
known a world without the internet and can’t imagine one without social media. So savvy employers are turning to platforms like TikTok and Instagram to reach potential hires. Other aspects are more subtle... View Details