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- All HBS Web (1,228)
- Faculty Publications (298)
- November 2022
- Case
The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales
By: Regina E. Herzlinger and Tiffany Farrell
Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details
Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry
Herzlinger, Regina E., and Tiffany Farrell. "The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales." Harvard Business School Case 323-031, November 2022.
- 06 Apr 2010
- First Look
First Look: April 6
firms' corporate governance and firms' strategic business activities within an industry are interlinked. By conducting a simultaneous economic analysis of business strategy and corporate governance, scholars can better discern the quality... View Details
Keywords: Martha Lagace
- 27 Jun 2005
- Research & Ideas
Asian and American Leadership Styles: How Are They Unique?
model for the head of a company is the corporate CEO. In China and Chinese-related businesses it is the head of the family. In France it remains the military general. In Japan it is the consensus builder. In Germany today it is the coalition builder. There are nine key... View Details
Keywords: by D. Quinn Mills
- 12 Apr 2017
- Research & Ideas
Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks
working paper Discretionary Task Ordering: Queue Management in Radiological Services by María R. Ibáñez, a doctoral candidate at Harvard Business School; Jonathan R. Clark , an assistant professor at the University of Texas at San... View Details
- 29 Nov 2010
- HBS Case
United Breaks Guitars
are. You can't hope to project an idealized version of the truth." The old rules of marketing and advertising still apply, too: "The genius is not in the choice of medium: in the simple idea of using social media to fight social media," remarks Deighton.... View Details
Keywords: by Julia Hanna
- 15 Jul 2013
- Research & Ideas
Five Imperatives for Improving Health Care
below: Making value the central objective: Regarding the current quality of US health care, survey respondents expressed varied sentiment: 14 percent were "strongly positive," 20 percent "strongly negative," and the... View Details
- 14 Nov 2007
- First Look
First Look: November 14, 2007
"reinvent the phone." Yet both the device and the mobile service provided by AT&T involved limitations that could hinder the long-term prospects for the iPhone. At the same time, handset makers and other mobile carriers had... View Details
Keywords: Martha Lagace
- 02 Feb 2021
- Blog Post
Finding My Focus in Health care Amidst a Global Pandemic
decade, legislators have passed countless health care policies that impact how hospitals, insurance companies and pharmaceutical manufacturers deliver services to patients. Even more, the ongoing SARS-CoV-2 pandemic has uncovered major... View Details
- 28 Mar 2016
- Research & Ideas
What's a Boss Worth?
worked with a technology-based services company that tracked all of its workers’ transaction times. Importantly, supervisors were rotated on an ongoing basis, so workers would have different bosses every few months. Looking at the... View Details
- Web
Drivers of Competitiveness - Institute For Strategy And Competitiveness
HOW, NOT WHAT It is not what a location competes in that determines its prosperity, but how productively it competes. What Determines Competitiveness? Microeconomics Competitiveness Quality of the Business Environment State of Cluster... View Details
- 17 May 2012
- Working Paper Summaries
Is a VC Partnership Greater Than the Sum of Its Partners?
- 01 Feb 2001
- News
What Makes a Good Leader
Is it the ability to navigate in the choppy waters of change? Do leaders see the hidden opportunity in every setback? Is there really any such thing as a "born leader"? Five HBS faculty and some prominent alumni offer their perspectives on an increasingly essential... View Details
Keywords: Management
- 14 Apr 2015
- First Look
First Look: April 14
Additionally, labor quality and the structure of demand and a long tradition of work in organizational behavior suggests that the successful adoption of productivity enhancing managerial practices requires complementary changes in the... View Details
Keywords: Sean Silverthorne
- Web
Topics - HBS Working Knowledge
Design (14) Product Development (14) Product Launch (5) Product Marketing (33) Product Positioning (5) Production (8) Product (30) Profit (8) Programs (1) Project Finance (3) Projects (2) Property (1) Public Equity (1) Public Opinion (13) Public Sector (7) View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- Web
Profiles - MBA
the last years, I've enjoyed getting to see the value and impact we will bring to the world, and look forward to seeing what is to come. Professional goals: I hope to lead the sustainable development of space, to guide us en masse towards pursuits that will improve our... View Details
- 07 May 2013
- First Look
First Look: May 7
Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei Abstract—When does increased service quality competition lead to customer defection, and which... View Details
Keywords: Carmen Nobel
- 07 Apr 2021
- Research & Ideas
How Teams Work: Lessons from the Pandemic
Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic, which will appear in the journal Information and Organization. Perlow, Whillans, and HBS doctoral student Aurora Turek interviewed 51 knowledge workers at a professional View Details
Keywords: by Kristen Senz
- Web
Loan Reduction - Entrepreneurship
service-based for-profit venture. The program is competitive and offers one-time loan reduction awards of up to $20,000 to a limited number of graduating students who are selected based on a financial aid assessment, quality of the... View Details
- Web
About the Center - Christensen Center for Teaching & Learning
instructors at other institutions in the United States and abroad. Services for HBS Faculty The Christensen Center supports all current Harvard Business School faculty through online resources and confidential one-on-one consulting... View Details