Publications

April 1993 (Revised December 2001)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (C)

By: F. Warren McFarlan and Katherine Seger

Outlines the full architecture of an outsourcing agreement and allows the class to discuss what should and should not be in such agreements. View Details

Keywords: Job Cuts and Outsourcing; Agreements and Arrangements; Technology Industry

April 1993 (Revised December 2001)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

By: F. Warren McFarlan and Katherine Seger

Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details

Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Information Technology Industry

April 1993 (Revised May 1994)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

By: F. Warren McFarlan and Katherine Seger

Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details

Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Consulting Industry

1991
Working Paper

Technology Integration: Exploring the Interaction between Applied Science and Product Development

By: Marco Iansiti

10 May 2023
Podcast

How OPower Uses Behavioral Science & AI to Reduce Energy Demand

In this sixth episode in our series on climate change and artificial intelligence (AI), Paul McDonald, Senior Director, Opower Product Strategy & Marketing at Oracle Energy and Water, discusses how OPower uses behavioral science and AI to help utility customers reduce... View Details

14 Apr 2017
News

Professor John Quelch Elected to American Academy of Arts & Sciences

2017
Working Paper

The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making

By: Ryan Hamilton and Uma R. Karmarkar

Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details

Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research

Register to Read

03 Aug 2022
News

Can the Chips and Science Act Help the Us Avoid More Shortages?

August 2018 (Revised April 2019)
Supplement

Chateau Winery (B): Supervised Learning

By: Srikant M. Datar and Caitlin N. Bowler

This case builds directly on “Chateau Winery (A).” In this case, Bill Booth, marketing manager of a regional wine distributor, shifts to supervised learning techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those... View Details

Keywords: Data Science; Clustering; Analytics and Data Science; Customers; Marketing; Analysis

August 2018 (Revised April 2019)
Case

Chateau Winery (A): Unsupervised Learning

By: Srikant M. Datar and Caitlin N. Bowler

This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies unsupervised learning on data about his customers’ purchases to better understand their preferences. Specifically, he uses the K-means clustering technique to identify groups... View Details

Keywords: Clustering; Data Science; Analytics and Data Science; Customers; Marketing; Analysis

2019
Chapter

Poor Mao's Almanack? Empire, Political Economy, and the Transformation of Social Science

By: Sophus A. Reinert

Find at Harvard

April 1996 (Revised March 1998)
Supplement

Starlite: Confidential Instructions for S. Mason, VP of HR Health Sciences Division

By: Kathleen L. McGinn and Julia Morgan

Supplements Starlite Corp.: General Information. View Details

May 2013
Teaching Plan

China Novartis Institute for Biomedical Research: Building a Sustainable, Globally Integrated Research Enterprise

By: Vicki Sato and Annelena Lobb

Keywords: Life Sciences; Biomedical Research; Global Strategy; Pharmaceutical Industry; China

12 Sep 2003
News

Remarks of President Lawrence H. Summers at the Massachusetts Life Sciences Summit

The Value of Descriptive Analytics: Evidence from Online Retailers - Marketing Science

Does the adoption of descriptive analytics impact online retailer performance, and if so, how? We use the synthetic difference-in-differences method to analyze the staggered adoption of a retail analytics dashboard by more than 1,500 e-commerce websites, and we... View Details

September 1, 2015
Article

Should Governments Nudge Us to Make Good Choices?

By: Jon M. Jachimowicz and Sam McNerney

Keywords: Behavioral Science; Government