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Show Results For
- All HBS Web
(804)
- People (2)
- News (251)
- Research (514)
- Multimedia (1)
- Faculty Publications (82)
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
financial projections for the firm. Profitability analysis begins with calculating the revenue the firm will generate from sales of its products. Then, an analysis of variable and fixed costs is undertaken. Finally, these numbers are used... View Details
Keywords: by Sarah Jane Gilbert
- 19 Apr 2011
- First Look
First Look: April 19
saved customers money and their strong brands generated more traffic and sales but that most retailers, looking only at gross margins, missed this added value. Pepsi managers struggled to craft a strategy that would convince retailers to... View Details
Keywords: Sean Silverthorne
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
to do something to help people carry on and to give them something to focus on other than the horrors of their news feeds. So she launched an online magazine called We Found Time. Guests on her podcast wrote original essays for busy... View Details
- 09 Feb 2016
- First Look
February 9, 2016
signals, we consider the influence of singular sector-level triggers, which we call entrepreneurial beacons. We argue that the actions or outcomes of salient organizations attract and motivate entrepreneurs, thus increasing the rate of... View Details
Keywords: Sean Silverthorne
- 01 Dec 2010
- News
Do Good: Eat Chocolate
scrappy,” she recalls. “I learned a lot about the community-building aspects of consumer marketing. That experience has been totally relevant to what we’re doing at sweetriot.” When the start-up siren call got too strong, Endline began... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- Profile
Aimmy Asavatevavith
cold call, I acknowledged that the material was new to me; my professor said that's why he called on me! I realized it's okay to admit that I don't know. But I can still make valid decisions based on what I've read. By the end of that... View Details
Keywords: Retail/Hospitality
- 01 Mar 2004
- News
Ex-Con Talks Ethics with HBS Students
dropped out of college and joined a New York securities firm. He saw his sales and commissions rise after he decided to be less than forthcoming about potential drawbacks to the investment ideas he was pitching to customers. Over time,... View Details
- Profile
Vivian Scalfi
how to improvise. A friend of mine said about HBS, ‘If you want to be comfortable with being uncomfortable, this is the place for you.’" "There is a mix of excitement and intimidation here," she says. "My first cold View Details
Keywords: CPG
- 01 Jun 2007
- News
The Show Goes On
if they’re in a scene with dancing, they’ll have to be moving in some sort of coordinated way. Everyone is going to be fine. They just don’t know that yet. How is the Show funded? Ticket sales and some corporate sponsorships. The Show is... View Details
- Web
Leadership, Culture, and Transition at lululemon | Information Technology
Christine Day assumes leadership in mid-2008, tasked with driving the company toward a $1 billion sales goal while addressing operational inefficiencies, underperforming stores, and diminishing cross-functional teamwork. This narrative... View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
particular CSI story involved lost revenue on hotel payment transactions. Analysis of data suggested that after a customer had selected a hotel, filled in the travel and billing information, then clicked the "Buy Now" button, a percentage of the View Details
- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
ranks of forecasters. By 1925, Fisher wrote, "We now have nearly fourscore forecasting agencies to help the business man." Related Article An Interview With The Author Read The Interview These forecasters emphasized what today we would View Details
Keywords: by Walter A. Friedman
- 13 Mar 2019
- Blog Post
There's No Quick Shortcut to Success: Zorpads Takes Off
traditionally used for absorption in the aerospace and healthcare fields. The insert is a small adhesive square that can fit into any shoe but has more odor-absorbing surface area than a tennis court. Originally called "N'Odor,"... View Details
- 24 Nov 2014
- Research & Ideas
Corrupting Silence: Companies Must Speak Up Against Bribes
get a call from a consultant who knows all about your impending bid and offers to help. The clear message is you are not going to win unless you use me." “The thing that struck me is how little information there is on corruption because... View Details
Keywords: by Michael Blanding
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
In this business, you're only as good as the person peeling the potatoes," calls out Jerry Shafir (MBA '84) through a rising cloud of steam, as a hundred pounds of freshly chopped vegetables slide into a Jeep-sized cauldron of chicken... View Details
Keywords: Deborah Blagg
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
Briefly, what are the opportunities and challenges presented by the Internet as a channel? A: The average cost of a direct sales call is about $150. The Internet is at about $5 or less per interaction! Of... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2015
- Blog Post
Building a Startup at HBS
next steps are to ensure we have all the necessary FDA approvals, to get more of our product units into the hands of doctors and nurses in hospitals, and to begin the sales process with the hospitals from which we originally received... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
a large hotel chain reached out to express interest, Hoskins began to see the promise of B2B sales in the hospitality market. “They got the value right away,” says Hoskins. “It’s automatic: Your customers are healthier and getting better... View Details
Keywords: Dan Morrell
- 01 Jun 2012
- News
Bringing ‘Global’ Back Home
Issue Focus: The Global Manager Fields Photo courtesy FORD Motor Company Issue Focus: The Global Manager Around the World They Call Him Mr. China Think Locally, Act Globally No disrespect to Detroit and California—they’re definitely hubs... View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
Business Administration at HBS, called luxury goods "a changing space, a space with extraordinary zip and excitement…Things are kicking along vigorously." "Simultaneous with that, there's all kinds of change,"... View Details