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Show Results For
- All HBS Web
(4,063)
- People (5)
- News (810)
- Research (2,693)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,853)
- 07 Mar 2024
- News
Integrating Digital Tools into Every Stage of Your Sales Strategy
- 27 Mar 2015
- News
The Sales Director Who Turned Work into a Fantasy Sports Competition
- 13 Nov 2022
- News
How to Manage Sales In A World That Never Stops Changing
- July 1991
- Supplement
Retail Promotional Pricing: When Is a Sale Really a Sale? (B)
Provides the court's decision in the May D&F case, and updates the controversy surrounding high-low retail pricing. View Details
Ortmeyer, Gwendolyn K. "Retail Promotional Pricing: When Is a Sale Really a Sale? (B)." Harvard Business School Supplement 591-112, July 1991.
- January 1991 (Revised February 1991)
- Teaching Note
Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note
- November 1988
- Article
Impact of Sales Promotions on When, What, and How Much to Buy
By: Sunil Gupta
Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- January 1996
- Article
Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales
By: A. Raman and M. Fisher
Raman, A., and M. Fisher. "Reducing the Cost of Demand Uncertainty through Accurate Response to Early Sales." Operations Research 44, no. 4 (January 1996): 87–99.
- September 19, 2014
- Article
How to Focus Your Sales Team on the Right Effectiveness Metrics.
By: Frank V. Cespedes
Keywords: Sales
Cespedes, Frank V. "How to Focus Your Sales Team on the Right Effectiveness Metrics." ChiefExecutive.net (September 19, 2014).
- Article
An Empirical Investigation of Tax Factors and Mutual Funds' Stock Sales Decisions
By: V.G. Narayanan and Steven Huddart
Narayanan, V.G., and Steven Huddart. "An Empirical Investigation of Tax Factors and Mutual Funds' Stock Sales Decisions." Review of Accounting Studies 7, nos. 2-3 (June 2002): 319–341.
- December 2017
- Article
Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions
By: Lakshmi Ramarajan, Nancy Rothbard and Steffanie Wilk
Across multiple studies, we examine how identity conflict and enhancement within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking,... View Details
Ramarajan, Lakshmi, Nancy Rothbard, and Steffanie Wilk. "Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions." Academy of Management Journal 60, no. 6 (December 2017): 2208–2238.
- Article
Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships
By: Anirudh Dhebar, Scott A. Neslin and John A. Quelch
Dhebar, Anirudh, Scott A. Neslin, and John A. Quelch. "Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships." Journal of Retailing 63, no. 4 (Winter 1987): 333–364.
- 15 Mar 2023
- News
B2B Sales Culture Must Change to Make the Most of Digital Tools
- August 1996
- Case
Digital's SME Sales Rally -- Implementing the Plan: Glimpse of the Future
Jarvenpaa, Sirkka, and John J. Sviokla. "Digital's SME Sales Rally -- Implementing the Plan: Glimpse of the Future." Harvard Business School Multimedia/Video Case 397-503, August 1996.
- May 2011
- Supplement
Baria Planning Solutions, Inc.: Fixing the Sales Process, Faculty Spreadsheet (Brief Case)
By: Steven C. Wheelwright and William Schmidt
- May 2011
- Supplement
Baria Planning Solutions, Inc.: Fixing the Sales Process, Spreadsheet Supplement (Brief Case)
By: Steven C. Wheelwright and William Schmidt
- April 1987
- Supplement
Inland Steel Co. Product Policy, Video 4: The Sales - Manufacturing Interface
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy, Video 4: The Sales - Manufacturing Interface." Harvard Business School Video Supplement 887-542, April 1987.
- January 2018
- Supplement
Rosslyn Resource: Monetization and Sales Strategy, Spreadsheet for Instructors (Brief Case)
By: Robert J. Dolan and Sunru Yong