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    • All HBS Web  (3,828)
      • Faculty Publications  (528)

      Research ProductivityRemove Research Productivity →

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      • January 2001 (Revised July 2003)
      • Case

      Pharmacyclics: Financing Research & Development

      By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia
      Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details
      Keywords: Valuation; Cash Flow; Financing and Loans; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Pharmaceutical Industry; Health Industry
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      Baker, Malcolm P., Richard S. Ruback, and Aldo Sesia. "Pharmacyclics: Financing Research & Development." Harvard Business School Case 201-056, January 2001. (Revised July 2003.)
      • January 2001
      • Article

      Developing Products on Internet Time: The Anatomy of a Flexible Development Process

      By: A. D. MacCormack, R. Verganti and M. Iansiti
      Keywords: Research and Development; Product; Online Technology
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      MacCormack, A. D., R. Verganti, and M. Iansiti. "Developing Products on Internet Time: The Anatomy of a Flexible Development Process." Management Science 47, no. 1 (January 2001).
      • winter 2001
      • Article

      Product-Development Practices That Work: How Internet Companies Build Software

      By: A. D. MacCormack
      Keywords: Product; Research and Development; Internet and the Web; Applications and Software
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      MacCormack, A. D. "Product-Development Practices That Work: How Internet Companies Build Software." MIT Sloan Management Review 42, no. 2 (winter 2001): 75–84.
      • 2001
      • Chapter

      Publicly Funded Science and the Productivity of the Pharmaceutical Industry

      By: Rebecca Henderson and Ian Cockburn
      U.S. taxpayers funded $14.8 billion of health related research last year, four times the amount that was spent in 1970 in real terms. In this paper we evaluate the impact of these huge expenditures on the technological performance of the pharmaceutical industry. While... View Details
      Keywords: Public Sector; Science-Based Business; Research and Development; Sovereign Finance; Pharmaceutical Industry
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      Henderson, Rebecca, and Ian Cockburn. "Publicly Funded Science and the Productivity of the Pharmaceutical Industry." In Innovation Policy and the Economy, Volume 1, edited by Adam B. Jaffe, Josh Lerner, and Scott Stern, 1–34. MIT Press, 2001.
      • November 2000
      • Case

      WARDA: Leading a Rice Revolution in West Africa

      By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
      The West Africa Rice Development Association, along with various national and international partners, was developing and transferring new rice technologies to farmers throughout West and Central Africa. While production in West Africa was growing faster than any other... View Details
      Keywords: Private Sector; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Technological Innovation; Leadership; Performance Effectiveness; Problems and Challenges; Research and Development; Nonprofit Organizations; Agriculture and Agribusiness Industry; Africa
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      Goldberg, Ray A., Carin-Isabel Knoop, and Cate Reavis. "WARDA: Leading a Rice Revolution in West Africa." Harvard Business School Case 901-001, November 2000.
      • August 2000 (Revised September 2005)
      • Case

      Omnitel Pronto Italia

      By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
      Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details
      Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy
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      Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
      • March 2000
      • Article

      The Effect of 'Front-Loading' Problem-Solving on Product Development Performance

      By: S. Thomke and T. Fujimoto
      Keywords: Product; Research and Development; Performance
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      Thomke, S., and T. Fujimoto. "The Effect of 'Front-Loading' Problem-Solving on Product Development Performance." Journal of Product Innovation Management (March 2000): 1999–2000. (Winner of Shingo Prize for Excellence in Manufacturing Research presented by Jon M. Huntsman School of Business​.)
      • January 2000
      • Case

      The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case

      By: Jill Avery and Gerald Zaltman
      An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
      Keywords: Brand Management; Brand Equity; Brand Communication; Brand & Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Consumer Products Industry; Consumer Products Industry
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      Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
      • 2001
      • Article

      From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity

      By: T. R. Kurtzberg and T. M. Amabile
      Previous research, from Guilford's founding tradition to more modern research on individual creativity and general group processes, falls short of adequately describing team-level creativity. Alhough researchers have addressed brainstorming in groups with mixed... View Details
      Keywords: Creativity; Groups and Teams; Theory; Research; Organizational Culture
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      Kurtzberg, T. R., and T. M. Amabile. "From Guilford to Creative Synergy: Opening the Black Box of Team Level Creativity." Special Issue on Commemorating Guilford's 1950 Presidential Address Creativity Research Journal 13, nos. 3/4 (2001).
      • December 1999
      • Case

      Agrochemicals at Ciba-Geigy AG (A)

      By: Michael L. Tushman, Wendy Smith and Daniel Radov
      After spending five years to develop a revolutionary product, the director of Ciba-Geigy's fungicide research department is handed an unfavorable market study. The case details the R&D process for the new product, including information on corporate partnerships,... View Details
      Keywords: Agribusiness; Plant-Based Agribusiness; Research and Development; Innovation and Invention; Innovation Strategy; Product Launch; Marketing Channels; Change Management; Product Development; Business Processes; Organizational Structure; Corporate Accountability; Agriculture and Agribusiness Industry; Pharmaceutical Industry
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      Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (A)." Harvard Business School Case 400-022, December 1999.
      • December 1999 (Revised January 2000)
      • Case

      Agrochemicals at Ciba-Geigy AG (B)

      By: Michael L. Tushman, Wendy Smith and Daniel Radov
      Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as "product champion." Also describes the restructuring of the... View Details
      Keywords: Change Management; Innovation Strategy; Innovation and Management; Leadership Development; Leadership Style; Research and Development; Marketing Strategy; Goods and Commodities; Product Development; Pharmaceutical Industry; Switzerland
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      Tushman, Michael L., Wendy Smith, and Daniel Radov. "Agrochemicals at Ciba-Geigy AG (B)." Harvard Business School Case 400-023, December 1999. (Revised January 2000.)
      • November 1999 (Revised March 2002)
      • Case

      Red Hat and the Linux Revolution

      By: Alan D. MacCormack and Kerry Herman
      The case describes the history of the Linux operating system and the open-source movement in general. Focuses on a critical decision being made by Red Hat, the largest distributor of Linux, about its future development efforts. The decision allows students to explore... View Details
      Keywords: Open Source Distribution; Applications and Software; Product Development; Change Management; Research and Development; Business Processes; Disruptive Innovation; Information Technology Industry; North Carolina
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      MacCormack, Alan D., and Kerry Herman. "Red Hat and the Linux Revolution." Harvard Business School Case 600-009, November 1999. (Revised March 2002.)
      • April 1999 (Revised May 2000)
      • Case

      Compaq Computer: Intel Inside?

      By: David E. Bell and Ann Leamon
      Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details
      Keywords: Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry
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      Bell, David E., and Ann Leamon. "Compaq Computer: Intel Inside?" Harvard Business School Case 599-061, April 1999. (Revised May 2000.)
      • March 1999 (Revised December 2001)
      • Background Note

      Analyzing Consumer Preferences

      By: Robert J. Dolan
      Presents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application. View Details
      Keywords: Marketing; Mathematical Methods; Product Marketing
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      Dolan, Robert J. "Analyzing Consumer Preferences." Harvard Business School Background Note 599-112, March 1999. (Revised December 2001.)
      • December 1998
      • Case

      Pioneer Hi-Bred: Turning Seeds Into Factories

      By: F. Warren McFarlan and Melissa Dailey
      The agricultural sector is among the preeminent information technology users in our economy," exclaimed an August 1998 Forbes ASAP survey of the U.S. economy's best and worst users of information technology (IT). The survey designated Pioneer Hi-Bred International,... View Details
      Keywords: Agribusiness; Multinational Firms and Management; Information Management; Infrastructure; Business Strategy; Information Technology; Agriculture and Agribusiness Industry; Iowa
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      McFarlan, F. Warren, and Melissa Dailey. "Pioneer Hi-Bred: Turning Seeds Into Factories." Harvard Business School Case 399-095, December 1998.
      • Article

      Agile Product Development: Managing Development Flexibility in Uncertain Environments

      By: S. Thomke and D. Reinersten
      Keywords: Research and Development; Product; Management; Risk and Uncertainty
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      Thomke, S., and D. Reinersten. "Agile Product Development: Managing Development Flexibility in Uncertain Environments." California Management Review 41, no. 1 (Fall 1998): 8–30. (Translated into German and reprinted in Harvard Business Manager (May 1999). Also reprinted in Engineering Management Review 28, no. 1 (2000), special issue on Strategy and New Product Design.)
      • August 1998 (Revised July 2002)
      • Case

      Innovation at 3M Corporation (A)

      By: Stefan H. Thomke and Ashok Nimgade
      Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
      Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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      Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
      • February 1998 (Revised October 1998)
      • Background Note

      Note on New Drug Development in the United States

      By: Stefan H. Thomke and Ashok Nimgade
      An overview of the new drug development process in the United States, using the migraine drug Imitrex as an illustrative example. View Details
      Keywords: Product Development; Research and Development; Health; Pharmaceutical Industry; United States
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      Thomke, Stefan H., and Ashok Nimgade. "Note on New Drug Development in the United States." Harvard Business School Background Note 698-028, February 1998. (Revised October 1998.)
      • January 1998 (Revised May 1999)
      • Case

      General Scanning, Inc. (A)

      By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
      General Scanning, Inc. was founded by Jean Montagu and Pierre Brosens, two MIT mechanical engineers with an interest in developing innovative products based on the early application of lasers. They invented proprietary technology for laser beam positioning and scanning... View Details
      Keywords: Transition; Entrepreneurship; Management Practices and Processes; Product Development; Strategic Planning; Research and Development; Risk and Uncertainty; Commercialization; Manufacturing Industry
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      Bowen, H. Kent, Sean McClenaghan, and Charles Tillen. "General Scanning, Inc. (A)." Harvard Business School Case 698-036, January 1998. (Revised May 1999.)
      • 1998
      • Article

      Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance

      By: J. Ruscio, D. M. Whitney and T. M. Amabile
      This study set out to identify specific task behaviors that predict observable product creativity in three domains and to identify which of those behaviors mediate the well-established link between intrinsic motivation and creativity. One-hundred fifty-one... View Details
      Keywords: Creativity; Cognition and Thinking; Behavior
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      Ruscio, J., D. M. Whitney, and T. M. Amabile. "Looking Inside the Fishbowl of Creativity: Verbal and Behavioral Predictors of Creative Performance." Creativity Research Journal 11, no. 3 (1998): 243–263.
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