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  • All HBS Web  (1,134)
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  • 17 Apr 2022
  • Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

reputation is attractive,” she says. Not only that, “those companies are more steady and less volatile. They do not go through huge ethical collapses. They’re well-managed, and they’re able to respond [to challenges].” In addition, in... View Details
Keywords: by Lane Lambert
  • May 2017 (Revised March 2018)
  • Case

David Dao on United Airlines

By: Benjamin Edelman and Jenny Sanford
In widely circulated videos, United staff and Chicago security forcibly remove a passenger from his paid seat on an aircraft, injuring him severely. United leadership must decide how to respond to public outcry. View Details
Keywords: Crisis Management; Service Operations; Air Transportation; Contracts; Reputation; Air Transportation Industry; Chicago
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Edelman, Benjamin, and Jenny Sanford. "David Dao on United Airlines." Harvard Business School Case 917-026, May 2017. (Revised March 2018.) (request a courtesy copy.)
  • 09 Oct 2001
  • Research & Ideas

Driven: How Human Nature Shapes Organizations

identity and reputation from unjust attacks. And the firm as a whole needs a similar defensive capacity for its dealings with hostile competitive firms, community groups, or governmental agencies. The defending and learning drives can... View Details
Keywords: by Paul Lawrence & Nitin Nohria
  • February 2010
  • Case

Applied Research Technologies, Inc.: Global Innovation's Challenges

By: Christopher A. Bartlett and Heather Beckham
Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration... View Details
Keywords: Management Style; Managerial Roles; Management Practices and Processes; Reputation; Organizational Culture; Innovation and Management; Competitive Advantage; Entrepreneurship; Management Systems; Cross-Cultural and Cross-Border Issues; Technology Industry
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Bartlett, Christopher A., and Heather Beckham. "Applied Research Technologies, Inc.: Global Innovation's Challenges." Harvard Business School Brief Case 104-168, February 2010.
  • 28 Jan 2020
  • Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

he was crazy to risk his reputation on something so novel. But he told himself, “It’s not about me.” It’s about the mission and the people and communities to be served. So he took the risk and is now getting ready to scale his model,... View Details
Keywords: by Sean Silverthorne
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

years, the company reported it had hastened the creation of partnerships by 55 percent, grew sales by 44 percent, boosted operating income by 300 percent, increased market cap 155 percent to over $10 billion, and enhanced its reputation... View Details
Keywords: by Kim Girard
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

"The feeling that nobody's listening or responding is very frustrating," Avery says. "If social media managers can cut down a company's response time, then they can improve a brand's reputation by quickly turning negative... View Details
Keywords: by Carmen Nobel; Advertising
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

extent to influence how policies were interpreted, in part because of the respect in which the company was held. The corporate reputation for integrity and competence was a major competitive advantage in this respect. A part of the reason... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 28 May 2019
  • Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

reputation. Investors trust that they will provide effective monitoring, and auditors exist because of that trust. But the audit firms are large organizations and the work is complex. Mistakes happen and cause us to lose that trust. The complement to View Details
Keywords: by Martha Lagace; Financial Services; Accounting
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

Administration. “Part of that is affecting what people in other countries perceive your country to be.” What does it take to create Denmark’s reputation for modern design or Bali’s Eat Pray Love-style picture of tropical centeredness?... View Details
Keywords: by Danielle Kost; Tourism
  • Research Summary

The Institutional Foundations of Lending: Indirect Regulation and State-Building

The Institutional Foundations of Lending: Indirect Regulation and State-Building makes two main theoretical contributions to the scholarship on credit markets and institutional development. First, the book demonstrates that opportunistic lenders can take... View Details
  • 07 May 2012
  • Research & Ideas

The Art of Haggling

"In the long run, reputations matter," Wheeler says. "And what we think of ourselves when we look in the mirror may matter even more. When parties can get beyond mere haggling and are able to create tangible value, they may... View Details
Keywords: by Katie Johnston
  • 08 May 2023
  • Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

whites, according to Federal Reserve data, potentially driving some to alternative sources of capital, like Kickstarter and other crowdfunding sites. The pullback in support noted in Kerr’s research is national in scope, taking place in cities like Seattle and New... View Details
Keywords: by Scott Van Voorhis
  • March 2023
  • Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Business or Company Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Infrastructure; Distribution Industry; United States; Alabama
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Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Case 123-069, March 2023.
  • February 2023
  • Case

Ransomware Attack at Springhill Medical Center

By: Suraj Srinivasan and Li-Kuan (Jason) Ni
In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; United States; Alabama
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Srinivasan, Suraj, and Li-Kuan (Jason) Ni. "Ransomware Attack at Springhill Medical Center." Harvard Business School Case 123-065, February 2023.
  • 04 Jul 2005
  • What Do You Think?

How Can Business Schools Be Made More Relevant?

substantial costs to faculty and institutions alike in fostering any changes as basic as these. Costs include large investments of time and money as well as risk of personal and institutional reputation (at least in the... View Details
Keywords: by James Heskett
  • 18 Nov 2002
  • Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

for preventing misconduct with its incident legal, financial, and reputational risks. Ethics gets their attention because they want to avoid the high-profile missteps and billion-dollar losses experienced by a Salomon Brothers,... View Details
Keywords: by Carla Tishler
  • January–February 2019
  • Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde
While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details
Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy
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Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
  • 15 Mar 2017
  • Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
Keywords: by Carmen Nobel; Green Technology
  • 27 Oct 2020
  • Research & Ideas

Can Being the ‘Token’ Give Women and Minorities a Competitive Edge?

candidates at the same time, rather than hiring a single person in isolation. Think big and commit resources. When it comes to diversity, companies sometimes do just enough to avoid media scrutiny or reputational damage. It’s time for... View Details
Keywords: by Danielle Kost
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