Publications

July 2022
Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey

boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details

Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India

11 Oct 2006
Research & Ideas

The Success of Reverse Leveraged Buyouts

billion--but analysts have been disappointed by a share price in the mid-teens. Are RLBOs really the risky, under-performing investment that is claimed? In fact, says Harvard Business School Professor Josh Lerner, RLBOs generally outperform other initial View Details

Keywords: by Sean Silverthorne; Banking; Financial Services

04 Apr 2016
HBS Seminar

Ariel Stern, Harvard Business School

2014
Book

Reinventing State Capitalism: Leviathan in Business, Brazil and Beyond

By: Aldo Musacchio and Sergio G. Lazzarini

In this book we describe the transformation of state capitalism from a model in which governments owned and ran corporations and broadly controlled the allocation of financial resources into two new varieties of state capitalism: Leviathan as a majority and as a... View Details

Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details

03 Mar 2011
News

Could Japanese hospital doctors offer a remedy to student place dilemma?

December 2006 (Revised December 2008)
Case

Wireless Generation

Reflecting on an innovative joint venture that his company executed with a public school district in 2004, the CEO of Wireless Generation, a five-year-old, privately held educational technology company, is contemplating the company's product development strategy in... View Details

Keywords: Joint Ventures; Education; Government Legislation; Growth and Development Strategy; Product Development; Business and Government Relations; Education Industry

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

marketer turned public servant Bill Doyle knew he had to bring tourists back first to dispel the city’s "Taxi Driver" image of grit and danger. His team created the iconic "I (heart) NY"... View Details

Keywords: by Danielle Kost; Tourism

27 Jun 2014
News

The Value of Luxury Poseurs

February 2018 (Revised October 2018)
Case

Wellington Global Impact

By: Shawn Cole and Lynn Schenk

Wellington Global Impact is one of the first public equities impact investing strategies in the market. The case explores how the strategy was developed at Wellington, including an analysis of the culture that supported its development. It also explores the difficulty... View Details

Keywords: Finance; Impact Investing; Investment; Strategy; Corporate Social Responsibility and Impact; Organizational Culture; Analysis

12 May 2014
News

The Alibaba Effect

04 Sep 2018
News

A New Trend Among Millennials? Retiring Early

October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry

October 2001 (Revised March 2003)
Case

Exxel Group, The: March 2001

By: Josh Lerner and Alberto Ballve

The Exxel Group, a leading Latin American buyout fund, faces a challenge when deciding whether and how to exit its largest investment. The capital markets are very weak, precluding an initial public offering. Undertaking a trade sale of the firm, however, proves to be... View Details

Keywords: Venture Capital; Private Equity; Leveraged Buyouts; Capital Markets; Investment Funds; Financial Strategy; Financial Services Industry; Latin America

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

forthcoming Review of Accounting Studies The Effect of Enforcement Transparency: Evidence from SEC Comment-Letter Reviews By: Duro, Miguel, Jonas Heese, and Gaizka Ormazabal Abstract—This paper studies the effect of the public disclosure... View Details

Keywords: Dina Gerdeman

Article

Positioning The Nation State

By: John A. Quelch and Katherine E. Jocz

Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details

Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics

Find at Harvard

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BYJU’S The Learning App (BYJU’s) is India’s largest K-12 education app with approximately 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow... View Details

06 Feb 2018
News

Did 'The Trump Bump' Just Become 'The Trump Slump'?

May 1990 (Revised October 1991)
Case

Black & Decker Corp.: Spacemaker Plus Coffeemaker (B)

Describes the highly successful recall of the Black & Decker Spacemaker Plus Coffeemaker. Objectives include: 1) factors in product recall effectiveness and success, 2) the use of direct marketing in product recall, 3) the role of public relations in product recall,... View Details

Keywords: Safety; Brands and Branding; Product Marketing; Consumer Products Industry