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  • All HBS Web  (13,449)
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  • December 1982 (Revised November 2006)
  • Background Note

Note on Futures Contracts

By: David E. Bell
Provides an introduction to futures contracts, what they are, what their use in hedging is, and their usefulness in providing forecasts. Also covers basic risk. Includes a list of commodities currently traded in futures markets and the necessary properties of a... View Details
Keywords: Futures and Commodity Futures
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Bell, David E. "Note on Futures Contracts." Harvard Business School Background Note 183-126, December 1982. (Revised November 2006.)
  • April 2021
  • Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber
In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details
Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States
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Montgomery, Cynthia A., and James Weber. "Coca-Cola: Preparing for the Next 100 Years." Harvard Business School Case 721-359, April 2021.
  • 2005
  • Book

A Portrait of the Visual Arts: Meeting the Challenges of a New Era

By: Kevin F. McCarthy, Elizabeth A. Ondaatje, Arthur C. Brooks and András Szántó
Providing information about developments in the visual arts world, this book provides an analysis of the sector, describing the characteristics of visual arts consumers, artists, finances, and organization. View Details
Keywords: Visual Arts; Arts; Policy; United States
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McCarthy, Kevin F., Elizabeth A. Ondaatje, Arthur C. Brooks, and András Szántó. A Portrait of the Visual Arts: Meeting the Challenges of a New Era. Santa Monica, CA: RAND, 2005.
  • September 2002
  • Background Note

Business Marketing Course Overview

By: Das Narayandas
Provides an overview of the Business Marketing course taught at HBS. View Details
Keywords: Business Education; Curriculum and Courses; Marketing; Education Industry
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Narayandas, Das. "Business Marketing Course Overview." Harvard Business School Background Note 503-033, September 2002.
  • March 2018
  • Supplement

Environmental Technology Fund Partners and E-Leather

By: Vikram S Gandhi and Aldo Sesia
This courseware was created to allow students to model E-Leather's enterprise value (EV) in early 2014. Yellow cells in the Enterprise Value (EV) worksheets indicate where students provide inputs. The other worksheets provide information to help students make... View Details
Keywords: Valuation
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Gandhi, Vikram S., and Aldo Sesia. "Environmental Technology Fund Partners and E-Leather." Harvard Business School Spreadsheet Supplement 318-702, March 2018.
  • November 2005
  • Background Note

Note on Personal Selling and Sales Management

By: Thomas J. Steenburgh and Das Narayandas
Provides the background materials for the Sales Module in the first-year marketing course taught at HBS. View Details
Keywords: Business Education; Management; Sales; Education Industry
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Steenburgh, Thomas J., and Das Narayandas. "Note on Personal Selling and Sales Management." Harvard Business School Background Note 506-038, November 2005.
  • June 2005 (Revised June 2007)
  • Background Note

Introduction to Management of the Family Business

By: John A. Davis
Provides an overview to the content and structure of the Management of the Family Business course. View Details
Keywords: Family Ownership; Business or Company Management
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Davis, John A. "Introduction to Management of the Family Business." Harvard Business School Background Note 805-155, June 2005. (Revised June 2007.)
  • September 1999 (Revised February 2005)
  • Supplement

Kevin Williams Supplement (B)

By: Monica C. Higgins and John Galvin
Provides a follow-up to the video case. Updates happenings in Williams' career from 1996 through 1999. View Details
Keywords: Personal Development and Career
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Higgins, Monica C., and John Galvin. "Kevin Williams Supplement (B)." Harvard Business School Supplement 400-045, September 1999. (Revised February 2005.)
  • February 1999 (Revised September 2006)
  • Exercise

"Shad" Process Flow Design (B)

By: Roy D. Shapiro
Provides detailed instructions to prepare for factory demonstration day. A rewritten version of an earlier exercise. View Details
Keywords: Production
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Shapiro, Roy D. "Shad" Process Flow Design (B). Harvard Business School Exercise 699-144, February 1999. (Revised September 2006.)
  • December 2022
  • Article

'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback

By: Nicole Abi-Esber, Jennifer E. Abel, Juliana Schroeder and Francesca Gino
People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces.... View Details
Keywords: Feedback; Helping; Prosocial Behavior; Misprediction; Relationships; Interpersonal Communication; Perspective
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Abi-Esber, Nicole, Jennifer E. Abel, Juliana Schroeder, and Francesca Gino. "'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback." Journal of Personality and Social Psychology 123, no. 6 (December 2022): 1362–1385.
  • July 2008
  • Case

eHarmony

By: Mikolaj Jan Piskorski, Hanna Halaburda and Troy Smith
eHarmony's CEO needs to decide how to react to imitations of its business model, encroachment by competing models, and ascendance of free substitutes. The case provides four options to address these threats and asks students to choose one after they analyzed the... View Details
Keywords: Business Model; Decision Choices and Conditions; Growth and Development Strategy; Industry Structures; Competitive Strategy; Competitive Advantage; Service Industry
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Piskorski, Mikolaj Jan, Hanna Halaburda, and Troy Smith. "eHarmony." Harvard Business School Case 709-424, July 2008.
  • September 1992 (Revised November 1993)
  • Supplement

Germany in the 1990s: Managing Reunification, Supplement

By: George C. Lodge
Provides a short update, describing what happened. View Details
Keywords: Germany; Italy; United Kingdom; Europe
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Lodge, George C. "Germany in the 1990s: Managing Reunification, Supplement." Harvard Business School Supplement 793-042, September 1992. (Revised November 1993.)
  • March 1990 (Revised March 1992)
  • Supplement

New York Against AIDS (B): Backlash to the Advertising Campaign

By: V. Kasturi Rangan and Sohel Karim
Provides a follow-up to the (A) case. View Details
Keywords: Health Disorders; Advertising Campaigns; New York (city, NY)
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Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (B): Backlash to the Advertising Campaign." Harvard Business School Supplement 590-037, March 1990. (Revised March 1992.)
  • January 2013
  • Case

Omidyar Network: Pioneering Impact Investment

By: Michael Chu and Lauren Barley
Omidyar Network, having deployed to date over $500 million in ways ranging from donations to commercial equity capital, must decide whether to back Anudip, an Indian organization dedicated to providing the rural unemployed and marginalized with livelihoods linked to... View Details
Keywords: Social Enterprise; Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; India
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Chu, Michael, and Lauren Barley. "Omidyar Network: Pioneering Impact Investment." Harvard Business School Case 313-090, January 2013.
  • July 2010 (Revised January 2017)
  • Background Note

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)

By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details
Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; "Marketing Analytics"; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value
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Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)." Harvard Business School Background Note 525-017, July 2010. (Revised January 2017.)
  • November 1990 (Revised April 1999)
  • Case

General Motors: Packard Electric Division

By: Steven C. Wheelwright
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
Keywords: Business Divisions; Cost; Management Style; Product Design; Product Development; Production; Projects; Groups and Teams; Conflict and Resolution; Technology; Auto Industry
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Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
  • 06 Oct 2023
  • Book

Yes, You Can Radically Change Your Organization in One Week

provide business leaders with what they call “the secret memo” for quick, effective organizational change. The book, which is their third together, and Morriss’s recent TED Talk, are loaded with tactical tips and concrete examples from... View Details
Keywords: by Kristen Senz
  • October 2020 (Revised June 2021)
  • Case

Francisco Partners Private Credit Opportunity Fund

By: Luis M. Viceira, John D. Dionne, Soracha Prathanrasnikorn and Ari Sunshine
In April 2020, Scott Einsenberg, the Head of Credit at the private equity firm Francisco Partners, is deciding whether to go ahead with extending a private lending agreement to Eventbrite, Inc. (NYSE: EB), a leading global event management and online ticketing... View Details
Keywords: Private Debt; Private Credit; Industry Evolution; Private Equity; Investment; Analysis
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Viceira, Luis M., John D. Dionne, Soracha Prathanrasnikorn, and Ari Sunshine. "Francisco Partners Private Credit Opportunity Fund." Harvard Business School Case 221-002, October 2020. (Revised June 2021.)
  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
  • May 2006
  • Exercise

Building a Shed

By: Steven C. Wheelwright and Kerry Herman
Provides terminology and concepts for the process of building a wooden garden shed. View Details
Keywords: Product; Production
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Wheelwright, Steven C., and Kerry Herman. "Building a Shed." Harvard Business School Exercise 606-146, May 2006.
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