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- Faculty Publications (78)
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- All HBS Web (461)
- Faculty Publications (78)
- 01 Feb 1997
- News
Doing It Your Way
management for individuals. Startups that reward the entrepreneur's ability to "hustle," such as those involving business-to-business selling, are also better bets. "If you want to sell a mass-market product, you won't be able to personally have View Details
- 18 Feb 2009
- First Look
First Look: February 18, 2009
Model and Ecological Integrity in Southern Africa Harvard Business School Case 709-001 The Londolozi game viewing reserve in South Africa became a defining icon of ecotourism during the 1990s and early 2000s-that is, a tourist business View Details
Keywords: Martha Lagace
- 23 Dec 2008
- First Look
First Look: December 23, 2008
etc.) to implement the new strategy. Purchase the case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109015 BMW's Project Switch (B): Importers vs. National Sales Companies Harvard Business School... View Details
Keywords: Martha Lagace
- 16 Feb 2016
- First Look
February 16, 2016
a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to procure the customized bundle required to develop, produce, and implement relevant, resonant promotional campaigns. Increasing... View Details
Keywords: Sean Silverthorne
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
software. During the last week of August, about 25 percent of respondents to the US Census Bureau’s Small Business Pulse Survey said they were increasingly using online platforms to promote goods and services. However, businesses don’t... View Details
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
Speed Trap, was poised for publication as I came up for promotion that year at Harvard Business School. However, in a reversal of the familiar prescription for scholars, my mentors told me, “If you publish, you might perish.” They were... View Details
- 08 Dec 2015
- Research & Ideas
You Won't Make It If You Fake It
and venture capitalist Marc Andreessen. That’s what I learned to do as the 27-year-old general manager of Litton Industries’ microwave oven division. I recruited an experienced team of appliance industry veterans, including the marketing and View Details
Keywords: by Bill George
- 01 Apr 1996
- News
Stewards of the Seventh Generation
text, four HBS alumni demonstrate what they and their companies are specifically doing to promote sustainable development. Their efforts show how environmental strategies can both enhance productivity and help to ensure that the earth... View Details
- 28 Jan 2014
- First Look
First Look: January 28
"eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste money on costly attention sources or reduce their investment in View Details
Keywords: Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
to plan and follow through on a goal and not related to impulsivity, suggesting that some children are poorer at holding the norm in mind and following through on enacting it. We discuss the implications of these results for education and programs that View Details
Keywords: Carmen Nobel
- 14 Aug 2007
- First Look
First Look: August 14, 2007
table? Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207122 Putnam Investments: Rebuilding the Culture Harvard Business School Case 406-009 Charles "Ed" Haldeman Jr. is promoted CEO of Putnam... View Details
Keywords: Martha Lagace
- 01 Sep 2012
- News
On a Sound Track
office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the past year. So operationally, the business has changed a lot in a short period of time. What are some of the challenges that come... View Details
- 01 Jun 2017
- News
Supercharged
And government officials are furiously promoting what they call new energy vehicles (NEVs)—a catchall term that includes electrics, hybrids, and fuel-cell vehicles—through a variety of means. As a result, local EV manufacturers have... View Details
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
forthcoming Journal of Finance Brokers and Order Flow Leakage: Evidence from Fire Sales By: Barbon, Andrea, Marco Di Maggio, Francesco Franzoni, and Augustin Landier Abstract—Using trade-level data, we study whether brokers play a role in... View Details
Keywords: Dina Gerdeman
- Profile
Jeremy Andrus
California-based gaming accessories company. Our office in southern China has grown significantly, and we’ve just opened a second office in China to manage sales and marketing. Our revenues have increased by more than 44 percent in the... View Details
- 12 Feb 2013
- First Look
First Look: Feb. 12
through restrictions on the number of apartments a resident is allowed to purchase and aggressive promotion of affordable housing on the low-end of the market. Zhang Xin wonders what opportunities and threats such market conditions... View Details
Keywords: Sean Silverthorne
- 06 Jun 2005
- Research & Ideas
Microsoft vs. Open Source: Who Will Win?
pirates means that Linux's installed base does not grow as much as it would have if piracy weren't there. The second type of pirates (those who in the absence of piracy would have bought Windows) reduces Windows' sales and profit. Thus,... View Details
- 14 Mar 2017
- First Look
First Look at New Research, March 14
double sales. Should he focus on direct sales or add more channel partners? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817001-PDF-ENG Harvard Business School Case 516-023 Managing Marketing Data at Allstate No abstract... View Details
Keywords: Sean Silverthorne
- 04 Dec 2012
- First Look
First Look: December 4
are incompatible mediated the relationship between ambient cultural disharmony and creativity. Alternative mechanisms such as negative affect and cognitive disruption were not viable mediators. Although ambient cultural disharmony disrupted creativity, ambient cultural... View Details
Keywords: Carmen Nobel
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
Good and the Bad.” Rather than just presenting the strengths of its various credit card offerings, they proposed also promoting each credit card’s less-obvious drawbacks. Being transparent with customers might help them make better... View Details
Keywords: Dina Gerdeman