Publications

September 2013 (Revised November 2015)
Case

Living Proof: Are We a Technology Company or a Beauty Company?

By: Willy Shih

Jon Flint came up with the idea of a science-based beauty company while talking with his hairdresser about the problems with typical hair and skin care products. Together with a small team that included Professor Robert Langer of MIT, he committed to assemble a team... View Details

14 Jul 2015
News

Rescale Emerges With $6.4 Million to Make Complex Product Design Easier

November 2019
Supplement

United Technologies Corp.: Are the Parts Worth More Than the Whole?

By: Benjamin C. Esty and Daniel Fisher

After spending more than 50 years creating a diversified industrial conglomerate that Fortune Magazine described as “arguably the most profitable conglomerate in America” in 2014, UTC’s CEO Greg Hayes was under pressure from activist investors (Dan Loeb and Bill... View Details

Keywords: Corporate Strategy; Business Conglomerates; Financial Management; Corporate Governance; Organizational Structure; Diversification; Valuation; Investment Activism; Financial Strategy; Investment Funds; Value Creation; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States

September 2013
Case

Vogue: Defining the Culture of Fashion

By: Anita Elberse, Joseph Ferrer, Elizabeth Gough and Victoria Katsarou

In March 2013, Susan Plagemann, vice president and publisher of Vogue—widely regarded as the world's most influential fashion magazine, and publishing conglomerate Condé Nast's marquee title—is seeking answers to two questions. First, how she can best approach the... View Details

Keywords: Creative Industries; Fashion; Publishing; Digital Technology; Entertainment; Product Portfolio Management; Magazines; Journals and Magazines; Internet and the Web; Change Management; Resource Allocation; Creativity; Media; Advertising; Fashion Industry; Publishing Industry; Media and Broadcasting Industry

2020
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 6 The Value Structure of Technologies, Part 1: Mapping Functional Relationships

By: Carliss Y. Baldwin

Organizations are formed in a free economy because an individual or group perceives value in carrying out a technical recipe that is beyond the capacity of a single person. Technology specifies what must be done, what resources must be assembled, what actions taken in... View Details

Keywords: Modularity; Information Technology; Organizations; Value Creation

SSRN

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06 Aug 2024
News

How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

06 Aug 2024
Cold Call Podcast

How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

Keywords: Re: Suraj Srinivasan; Technology; Technology

June 1997
Teaching Note

Living on Internet Time: Product Development at Netscape,Microsoft, Yahoo!, and NetDynamics TN

By: Marco Iansiti

Teaching Note for (9-697-052). View Details

Keywords: Information Technology Industry; United States

November–December 2019
Article

Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao

New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details

Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy

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January 2022 (Revised August 2022)
Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin

Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden

September 1997 (Revised September 1998)
Case

Hewlett-Packard Co.'s Home Products Division (B): Pulling Out of the German Market

By: Michael Y. Yoshino and Carin-Isabel Knoop

Supplements the (A) case. View Details

Keywords: Technology Industry; United States; Europe

January 1991
Article

A Model to Evaluate Variables Impacting the Productivity of Software Maintenance Projects

By: R. Banker, S. Datar and C. Kemerer

Keywords: Measurement and Metrics; Applications and Software; Projects

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August 2019
Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan

Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details

Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel

April 2018
Case

Ferrari

By: Stefan Thomke, Elena Corsi and Ashok Nimgade

Ferrari is among the world’s most powerful brands, but how the company operates has remained mysterious. The case reveals the inner workings of the company—the Ferrari Way—from the way it designs, produces, and markets its cars, to how its leadership team is driving... View Details

Keywords: Growth; Innovation; Technology Adoption; Product Design; Business Strategy; Technological Innovation; Operations; Management; Growth and Development; Auto Industry

27 Sep 2018
Working Paper Summaries

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program

Keywords: by Tomomichi Amano and Hiroshi Ohashi; Telecommunications; Entertainment & Recreation

16 Nov 2015
HBS Seminar

Vish Krishnan, Professor of Innovation, Technology & Operations, University of California San Diego Rady School of Man

June 2012
Supplement

Foro Energy (B)

By: Joseph B. Lassiter, William A. Sahlman and James McQuade

Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual... View Details

Keywords: Disruptive Technologies; Innovation ＆ Entrepreneurship; Development Stage Enterprises; Entrepreneurial Management; Entrepreneurs; Petroleum; Natural Gas; High Technology; Energy; Entrepreneurship; Disruptive Innovation; Technological Innovation; Intellectual Property; Energy Industry

January 2015 (Revised January 2017)
Case

Curriculum Associates: Turning the Page from Tradition to Innovation

By: John J-H Kim and Christine S. An

Set in Fall 2014, the traditional textbook publishing industry is being transformed by technological innovations and new student achievement standards. This case chronicles how Rob Waldron, CEO, and his team bring Curriculum Associates (CA), a traditional supplemental... View Details

Keywords: Education Technology; SaaS; Turnaround; Textbook Publishing; Innovation; Sales Cycle; HR Strategy; Privately-funded Businesses; Sustainable Growth; Product Development Strategy; Organizational Change and Adaptation; Technological Innovation; Competitive Advantage; Publishing Industry