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Show Results For
- All HBS Web
(1,076)
- People (3)
- News (271)
- Research (559)
- Events (5)
- Multimedia (2)
- Faculty Publications (165)
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- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Gravity, the space thriller released last week, features two of Hollywood's brightest stars: George Clooney and Sandra Bullock. It rocketed to an October record $55 million gross in its opening week, well on its way to returning a profit... View Details
- 05 Jul 2011
- First Look
First Look: July 5
Eisenmann and Lauren BarleyHarvard Business School Case 811-055 In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to... View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
decompose the productivity decrease that arises from taxation, we estimate that 40% is due to the lower net wage and the remaining 60% to tax aversion. This tax aversion affects labor supply more on the extensive margin (working less)... View Details
Keywords: Sean Silverthorne
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
microprocessor.Photo: iStockPhoto That is one of the many questions Quelch explores in the HBS case, E-Cigarettes: Marketing Versus Public Health, written with HBS Research Associate Margaret L. Rodriguez. It examines the consequences of the View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
that merchandise would no longer carry individual price tags and that shoppers might be overcharged at the register. More recently, customers have expressed concern that electronic shelf labels could be used to raise prices between the time shoppers pick up a View Details
- 02 Mar 2016
- What Do You Think?
Is Apple’s Real Privacy Challenge Technology Innovation Itself?
unlock such devices? Is our current discussion of infotech security versus privacy a waste of time? What do you think? Original Column The red hot legal dispute between Apple and the US government over whether Apple can be compelled to dismantle a cleverly designed... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
stimulate customers to increase their purchases to reach the next stage-and therefore more and better rewards-in the hierarchy of loyalty classes. Even though many believe that loyalty programs that lack this feature won't induce enough... View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
able to tell to the second how the airing of a particular ad affected both the number of people visiting an advertiser's website, and the number of purchases they made there. Next, using 22 important features of ads (including a... View Details
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
Research that explores how children benefit from having a working mom blew away the field for most popular feature article on Harvard Business School Working Knowledge in 2015. With nearly 84,000 visits, twice the number of the second... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens and... View Details
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
is not really making a profit on hardware sales. It prices its hardware low as a way to encourage people to buy a lot of e-books." Apple, on the other hand, makes several hundred dollars on each iPad sale, able to charge a premium because of the hundreds of other View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Blender and answers the question, "Will it blend?" Items he has blended in the series include an iPhone, an iPad, a can of Easy Cheese, and a vuvuzela. Unlike many viral ads, this one features the product... View Details
- 05 Apr 2016
- First Look
April 5, 2016
instance. The essay also features the leading proponents of this program, especially Charles Hook of ARMCO, and reasons for its eventual decline. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50915 Wesley... View Details
Keywords: Sean Silverthlorne
- 23 Jun 2009
- First Look
First Look: June 23
technology, three core principles have emerged that work together to ensure that complementary, interconnected products coexist and compete. These core principles are particularly important when applied to platforms, which have played a... View Details
Keywords: Martha Lagace
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
they want their brands associated with the Olympic movement, the Olympic logo, and the worldwide footprint the Games make in the global economy. John Hancock, for example, will continue to leverage that cachet this spring with its sponsorship of the Champions on Ice... View Details
- 06 Oct 2003
- What Do You Think?
Is “the Innovator’s Solution” to Sustained Corporate Growth an Unnatural Act?
Summing Up In the judgment of respondents to the October column, repeating the development of disruptive technologies is an admirable but elusive target. Respondents commonly asked whether it is a process disrupted by too many factors—some of them a View Details
Keywords: by James Heskett
- 13 Oct 2015
- First Look
October 13, 2015
set on the productivity of technology-based services workers, supervisor effects are estimated and found to be large. Replacing a boss who is in the lower 10% of boss quality with one who is in the upper 10% of boss quality increases a... View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
A core feature of youth service programs, namely their dual identity of helping others (i.e., service beneficiaries) and helping oneself (i.e., participants), might partly explain the mixed outcomes. We find that participants focus on one... View Details
Keywords: Sean Silverthorne
- 27 Nov 2006
- Research & Ideas
Manly Men, Oil Platforms, and Breaking Stereotypes
masculinity in the workplace. A resulting working paper, "Unmasking Manly Men: The Organizational Reconstruction of Male Identity," not only explores how organizations influence the way men enact their gender, but also looks at how "organizational View Details
- 05 Jun 2019
- Research & Ideas
If Your Customers Don't Care What You Charge, What Should You Charge?
rarely featured in business research, but they were the ideal study subject for MacKay and Remer. “One reason for using retail gasoline was that if we can show that consumer inertia is important for a relatively simple View Details