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  • 19 Jun 2012
  • First Look

First Look: June 19

We label these two alternative modes Leviathan as a majority investor and Leviathan as a minority investor, respectively. Next we differentiate between these two modes by describing their key fundamental traits and the conditions that... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

software product over its entire lifetime, comprising six major "releases." In particular, we develop measures of modularity at the component level, and use these to predict patterns of evolution between successive versions of... View Details
Keywords: Martha Lagace
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

Forest Reinhardt Since brewing is a marketing-driven business, finding ways to differentiate a beverage from its competition is crucial. Heineken’s chief marketing officer took a novel approach: take the complicated processes of View Details
Keywords: Re: Multiple Faculty
  • 12 Oct 2006
  • First Look

First Look: October 12, 2006

worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

has quality variations, reducing consumption. Five independent growers formed a cooperative to provide quality control and a brand name—Ripe 'N Ready—that enabled retailers to differentiate their stores and producers to View Details
Keywords: Martha Lagace
  • 01 Sep 2010
  • News

Alumni Books

why the MBA Oath is necessary and shows how it can be applied in the real world. Making Ideas Happen: Overcoming the Obstacles between Vision and Reality by Scott Belsky (MBA ’08) (Portfolio) After interviewing hundreds of especially View Details
  • 31 Jan 2017
  • First Look

First Look at New Research: January 31, 2017

Abstract—The Food and Drug Administration approves new medical devices after in-depth reviews of safety and effectiveness data. Some have advocated for shorter review times to encourage innovation. We evaluated whether regulatory review time and View Details
Keywords: Carmen Nobel
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

product offerings, start treating the third party suppliers like partners, and invest in local distribution centers.” Other concerns included those associated with changing customer shopping habits, the use of new technologies, and... View Details
Keywords: by James Heskett; Retail
  • Profile

Maxeme Tuchman

college?'" Convinced, Max stuck it out. But to improve her remaining high school experience, the counselor offered participating in an off-campus internship for which Max quickly secured a position at MTV, where she served as wardrobe stylist and View Details
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

Agarwal Abstract—Machine learning process technologies usher new questions regarding their potential complementarity with existing human capital. Within the context of the U.S. Patent and Trademark Office examination process, our experimental framework investigates... View Details
Keywords: Dina Gerdeman
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

By: Kerr, William R., and Ufuk Akcigit Abstract—We build a tractable growth model where multi-product incumbents invest in internal innovations to improve their existing products, while new entrants and incumbents invest in external innovations to acquire new View Details
Keywords: Sean Silverthorne
  • 05 Jun 2000
  • What Do You Think?

What’s Happening to Our Patience?

times when they are less fatigued or have available time. And all respondents seem to compartmentalize expectations of how long various tasks should take, clearly differentiating the wait for a computer response from that of filling a gas... View Details
Keywords: by James Heskett
  • 23 Mar 2010
  • First Look

First Look: March 23

incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider changes in its... View Details
Keywords: Martha Lagace
  • Profile

Terrance McGuire

has served his venture career well. “Being known for treating people fairly and celebrating their successes, as opposed to calling them your successes, is the right way to not only live your life but it’s the right way to View Details
  • Web

Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade... View Details
  • 16 Jul 2024
  • Research & Ideas

Weighing Digital Tradeoffs in Private Equity

When private equity (PE) firms buy a company, they typically follow a standard playbook to create value—streamlining operations, restructuring debt, changing management, and cutting costs. However, as digital technologies and artificial intelligence allow companies to... View Details
Keywords: by Michael Blanding; Financial Services
  • 03 Sep 2013
  • First Look

First Look: September 3

profitability. Using a sample of 42,337 unique firms from 49 countries, we find that corporate profitability mean reverts faster in countries where product and capital markets are more competitive. Moreover, holding constant product,... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2007
  • News

Security Chief

executing the company’s core strategy: using technology to differentiate GE’s products in the marketplace. At an estimated $30 billion globally for high-tech security products, it’s a market with plenty of... View Details
Keywords: Roger Thompson; technology-based security business; Management; Corporate, Subsidiary, and Regional Managing Offices; Management
  • 28 Jun 2016
  • First Look

June 28, 2016

competition. They do so by initially differentiating themselves to develop distinctive capabilities, but subsequently integrate these capabilities with those of the core units. At the corporate level, the new units demonstrate their value... View Details
Keywords: Sean Silverthorne
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

business school campus. They moved to Beijing, rounded out their management team, received venture capital investment, developed joint-venture partnerships, and set key milestones to create a full-impact product launch for their social... View Details
Keywords: Martha Lagace