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Show Results For
- All HBS Web (943)
- Faculty Publications (180)
- 19 Apr 2011
- First Look
First Look: April 19
uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details
Keywords: Sean Silverthorne
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to... View Details
Keywords: by Jill Avery and Richard Edelman
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
buyers? And in an interesting plot twist, Elberse decided to design her research not around actual box office receipts, but rather around a Hollywood simulation game that has over half a million players. The results were published in her working paper, "The Power... View Details
- 04 Nov 2014
- First Look
First Look: November 4
presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels. During functional... View Details
Keywords: Sean Silverthorne
- 11 Mar 2024
- News
In Harmony
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna; I’m an associate editor at the HBS Alumni Bulletin. Last November I flew to Seoul, South Korea to interview Michael Kim (MBA 1990) of MBK Partners. Often referred to as one of... View Details
- 03 Apr 2012
- First Look
First Look: April 3
doubled effort within the competitive regime and increased effort by roughly half in the cooperative regime, while accounting for incentives. Our experimental approach and results indicate the importance of accounting for worker preferences in View Details
Keywords: Carmen Nobel
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
multiplier, meaning that the top sellers are 6X more productive than their peers. Sales is like other creative occupations where the stardom phenomenon is well documented. In areas like software programming,... View Details
Keywords: by Kristen Senz
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the technology has improved," says Silk. Judging by the numbers, that technological improvement will... View Details
Keywords: by Susan Young
- 07 May 2007
- Research & Ideas
Rediscovering Schumpeter: The Power of Capitalism
most penetrating analyst of capitalism who ever lived. He saw things other people didn't see.” McCraw, a past winner of the Pulitzer Prize for History, has written a new biography, Prophet of Innovation: Joseph Schumpeter and Creative... View Details
- 21 Feb 2023
- Research & Ideas
Are Your Employees Passing Up Incentives? Try Promoting the Programs More
everything from working out at the gym to turning off the lights at home. Yet, despite the brainpower devoted to devising creative rewards and fine-tuning offerings, employees don’t always buy in. “All this money and time and smart people... View Details
Keywords: by Scott Van Voorhis
- 16 May 2000
- Research & Ideas
The Simple Economics of Open Source
projects. Their strategies for capturing some of this energy usually fall into one of two strategies, say Lerner and Tirole. In what they call the "reactive" strategy, commercial firms try to bundle paid services and products... View Details
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
environment to drive innovation." Out of that commitment came SK-II, a skin care product that sells for about $120 a bottle and has moved them into a whole new range. Now this prestige line is being rolled out globally. So the... View Details
Keywords: by Cynthia Churchwell
- March 2010 (Revised August 2010)
- Case
Systems Infrastructure at Google (A)
By: Linda A. Hill and Emily Stecker
This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application... View Details
Keywords: Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Leadership Development; Product Design; Groups and Teams; Creativity; Motivation and Incentives; Competitive Strategy; Technology Industry; United States
Hill, Linda A., and Emily Stecker. "Systems Infrastructure at Google (A)." Harvard Business School Case 410-110, March 2010. (Revised August 2010.)
- 18 Apr 2000
- Research & Ideas
Learning in Action
months. During the test period, Bean encourages extensive feedback at all times, and formally solicits feedback at three points: when the product is first received, at the midpoint, and at the end of the test. The midpoint evaluations are... View Details
Keywords: by David A. Garvin
- 19 Jan 2022
- Blog Post
From Retail to HBS: How I’m Building a Career Path at the Intersection of Arts, Culture, and Business
challenge to predict what would resonate with customers when dealing with such subjective, creative products – but that blend of art and science is also what made it so fun for me. Why did you decide to... View Details
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Elberse. "That was just three years ago, and now she is, by many measures, the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall, Elberse will teach a case on Lady Gaga's meteoric career in her popular second-year MBA course,... View Details
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
Sezer, and Michael I. Norton Garcia-Rada says companies could find creative ways to leverage the research results, for example by figuring out how they can foster relationship rituals in consumers. "Most companies that sell View Details
Keywords: by Dina Gerdeman
- 25 Aug 2003
- Research & Ideas
Why IT Does Matter
management should understand about IT is its associated economics. Driven by Moore's Law, those evolving economics have enabled every industry's transaction costs to decrease continually, resulting in new economics for the firm and creating the feasibility of View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
Danaher, a conglomerate with brands in diagnostics, life sciences, and environmental and applied solutions. "Stars practice, and they keep practicing long after they become stars." Toyota employs a system known as the Toyota Production... View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a “ship-to-store” (STS) functionality that allows customers to ship products to their local store free of... View Details
Keywords: Sean Silverthorne