Product Commercialization - Publications - Faculty & Research

January 2016
Case

Haiti Hope: Innovating the Mango Value Chain

By: Amy C. Edmondson and Jean-François Harvey

This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the... View Details

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February 2024
Case

Compass Pathways: Pioneering Psychedelic Treatment

By: Tiona Zuzul, Kisha Lashley and Gamze Yucaoglu

This case follows Compass Pathways, a pioneering company developing treatment for depression based on psilocybin, the compound found in ‘magic mushrooms.’ Psilocybin was a federally illegal substance in the U.S., and a “Schedule I” drug, defined as a drug “with no... View Details

Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Testing and Trials; Research and Development; Laws and Statutes; Pharmaceutical Industry; Europe; United States; United Kingdom

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09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

more akin to an Apple, a Tesla, or a Nest, or a GoPro—where it’s a consumer product that has the foundation of sexy hardware technology and sexy software technology,” he is quoted in a book published today, Competing in the Age of AI:... View Details

Keywords: by Dina Gerdeman

27 May 2014
First Look

First Look: May 27

consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare consumption). Multiple consumers... View Details

Keywords: Sean Silverthorne

Web

HBS Entrepreneurship Summit - Alumni

Getting to Product Market Fit Hiring Fast and Firing Faster Life as an Entrepreneur Managing Growth vs. Profitability Managing Pivots and Setbacks Negotiating Partnerships Builders - Small Group Discussions: Builder/Founder Relationships... View Details

04 Sep 2019
Blog Post

A Guided Experience into the World of Entrepreneurship

made an offer. Stan started in June with an official role as Product Manager Intern with responsibilities he describes as “a mix of technology development and business analysis. I work with a team focused on developing View Details

16 May 2000
Research & Ideas

The Simple Economics of Open Source

projects. Their strategies for capturing some of this energy usually fall into one of two strategies, say Lerner and Tirole. In what they call the "reactive" strategy, commercial firms try to bundle paid services and View Details

Keywords: by Martha Lagace; Technology

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Research - Behavioral Finance & Financial Stability

research here , and Jeffrey’s other research here . More Info Loan types and the bank lending channel By: Victoria Ivashina , Luc Laeven & Enrique Moral-Benito MAR 2022 There are four main types of commercial credit: asset-based loans,... View Details

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

like that was explicitly designed to engage the drives, the skills, the smarts, and the emotions of such people in a collaborative effort to design, produce, and sell products and services of value to the wider world? After we have... View Details

Keywords: by Paul Lawrence & Nitin Nohria

Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

RESEARCH & MANUFACTURING COMPANY Commercialization of the Polarizer Innovation and the War Effort A Rewarding Working Life INSTANT PHOTOGRAPHY The Idea of Instant Photography Research and Development, Project Code SX-70 Introducing... View Details

01 Feb 1999
News

Too Much of a Good Thing?

- too much product (and too much production capability) chasing too few buyers - is hardly a new phenomenon. As a factor in market capitalism, overcapacity has been recognized and analyzed as a... View Details

Keywords: Garry Emmons

04 Apr 2011
HBS Case

Reinventing the National Geographic Society

risk-taking, a greater focus on commercial activities, and more cross-departmental collaboration," notes the case, cowritten by Garvin and Carin-Isabel Knoop, executive director of HBS's Global Research Group. The story especially... View Details

Keywords: by Sean Silverthorne; Publishing

22 Feb 2022
Research & Ideas

Lack of Female Scientists Means Fewer Medical Treatments for Women

treatments that primarily benefit women, yet an examination of biomedical patents filed over a 30-year period revealed a significant shortage of inventions targeting women’s health versus the large volume of new products for male... View Details

Keywords: by Kristen Senz

24 Jun 2008
First Look

First Look: June 24, 2008

that are important to both of you. Through managing up, you build a productive working relationship with your boss and create a way to use the complementary strengths of you and your boss to deliver value to your company. This volume... View Details

Keywords: Martha Lagace

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Climate Impact - Business & Environment

Founder, President, & CEO, Liatris “Liatris aims to deliver the cleanest and fastest energy savings by mass-producing insulation that is easy to install, economical, efficient, and environmentally friendly. Our first product is a fully... View Details

14 Apr 2009
First Look

First Look: April 14, 2009

Competition Between Differentiated Products with Demand for More Than One Variety Author: Andrei Hagiu Abstract We analyze the existence of pure strategy symmetric price equilibria in a generalized version of Salop's (1979) circular model... View Details

Keywords: Martha Lagace

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The 20th Century Zeitgeist - Leadership

Influence: Medium 30 1930 s 19 Advances in aviation Nylon Fiberglass Instant photography Air-conditioning begins to realize commercial potential Influence: High 40 1940 s 19 Planes and ships built in less than a day for the war effort... View Details

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The Idea of Instant Photography - Edwin H. Land & Polaroid | Harvard Business School

1965 41 By 1943, Edwin Land began to turn his thoughts to the post-war production efforts of Polaroid. The corporation had significantly expanded its research and engineering division for military activities and would need to focus on a... View Details

15 Jun 2021
News

Zone Defense

but have accounted for over half of combat casualties in recent conflicts. Most of those occur in close, urban combat, as service members go building by building in search of hidden threats. “We hear things like, ‘This product made a... View Details

Keywords: April White; drone technology; military; security; entrepreneurship; leadership; Air Transportation; Transportation

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

Thanks (or no thanks) to social media, brand managers have lost the power to control the perception of their products through carefully orchestrated advertising campaigns. These days, consumers are in command. With an angry tweet, a happy... View Details

Keywords: by Carmen Nobel; Advertising

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