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Show Results For
- All HBS Web
(12,987)
- People (32)
- News (2,318)
- Research (8,674)
- Events (98)
- Multimedia (124)
- Faculty Publications (6,735)
- August 1985
- Case
Bob Malott and Product Liability Law Reform
Robert Malott, Chairman and CEO of FMC, must decide whether or not to continue his work on product liability law reform, an issue on which he has worked for almost 10 years. Malott must decide how extensive his own involvement should be and what arguments he can or... View Details
Keywords: Management; Decision Choices and Conditions; Personal Development and Career; Legal Liability
Weinberg, Martha W. "Bob Malott and Product Liability Law Reform." Harvard Business School Case 386-014, August 1985.
- October 2004 (Revised July 2010)
- Case
Product Team Cialis: Getting Ready to Market
By: Elie Ofek
Lilly and ICOS are preparing for the launch of a new drug, Cialis, to compete against Viagra. To position against the incumbent firm Pfizer, which developed and markets Viagra, and other newcomers into the erectile dysfunction market, they must determine how best to... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Product Positioning; Competition; Competitive Advantage; Segmentation; Pharmaceutical Industry
Ofek, Elie. "Product Team Cialis: Getting Ready to Market." Harvard Business School Case 505-038, October 2004. (Revised July 2010.)
- Article
Inflexible Prices and Procyclical Productivity
By: J. J. Rotemberg and Lawrence Summers
Keywords: Price
Rotemberg, J. J., and Lawrence Summers. "Inflexible Prices and Procyclical Productivity." Quarterly Journal of Economics 105, no. 4 (November 1990): 851–874.
- June 2010
- Teaching Note
Elkay Plumbing Products Division (TN)
By: Robert S. Kaplan
Teaching Note for 110007. View Details
- Article
Productivity Measurement and Management Accounting
By: R. Banker, S. Datar and Robert S. Kaplan
Banker, R., S. Datar, and Robert S. Kaplan. "Productivity Measurement and Management Accounting." Journal of Accounting, Auditing & Finance 4, no. 4 (Fall 1989): 528–554.
- February 2001 (Revised January 2002)
- Teaching Note
Brita Products Company, The TN
By: John A. Deighton
Teaching Note for (9-500-024). View Details
Keywords: United States
- April 1980 (Revised October 1986)
- Case
Ampex Corp.: Product Matrix Engineering
Graham, Margaret B.W. "Ampex Corp.: Product Matrix Engineering." Harvard Business School Case 680-142, April 1980. (Revised October 1986.)
- July 1980
- Case
Colonial Bakery Products Distribution Co.
Cash, James I., Jr. "Colonial Bakery Products Distribution Co." Harvard Business School Case 181-009, July 1980.
- 14 Feb 2014
- News
Executives’ Biggest Productivity Challenges, Solved
- 17 Sep 2012
- News
Blue Skies, Distractions Arise: How Weather Affects Productivity
- 12 Nov 2018
- Working Paper Summaries
Product Quality and Entering Through Tying: Experimental Evidence
- Article
Product Quality and Entering Through Tying: Experimental Evidence
By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
- December 2009
- Case
TruEarth Healthy Foods: Market Research for a New Product Introduction
By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
- August 1994
- Case
Komatsu Ltd. (B): Profit Planning and Product Costing
Describes Komatsu's profit planning and product costing systems. Komatsu can boast a high degree of employee dedication to achieving its profit plan. Also explores the logic behind the design of a new cost system at Komatsu that is less accurate at the product level... View Details
Cooper, Robin. "Komatsu Ltd. (B): Profit Planning and Product Costing." Harvard Business School Case 195-061, August 1994.
- 27 Jul 2020
- News
The Pause That Brings Peace and Productivity
- 30 Jan 2024
- Cold Call Podcast
Can Second-Generation Ethanol Production Help Decarbonize the World?
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
In trying to secure financial backing for a new product, independent innovators generally face the question of how much to invest in development before showing it around. Should they create, say, a working prototype (and maybe even generate sales) or pitch the idea for... View Details
- October 1979 (Revised April 1980)
- Case
Dunkin' Donuts (D): New Product Introduction
By: Hirotaka Takeuchi
Takeuchi, Hirotaka. "Dunkin' Donuts (D): New Product Introduction." Harvard Business School Case 580-038, October 1979. (Revised April 1980.)
- 10 Jan 2017
- Blog Post
From Product Development to Business School
to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details
- 23 Mar 2020
- News