Publications

May 1981 (Revised May 1985)
Case

MEM Co., Inc.

By: John A. Quelch

The President of MEM Co., Inc. is assessing the proposed introduction of a new line of men's toiletries. He also must determine the best distribution channels and the size of the product's advertising budget. View Details

Keywords: Advertising; Distribution Channels; Budgets and Budgeting; Product Development; Beauty and Cosmetics Industry

March 2016 (Revised May 2021)
Supplement

IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion

By: Rosabeth Moss Kanter and Kelsi Stine-Rowe

In early 2016, Stanley Litow, IBM's Vice President of Corporate Citizenship and Corporate Affairs and President of the IBM International Foundation, made his travel arrangements for still another flight from New York to discuss possibilities for application of a new... View Details

Keywords: IBM; P-TECH; Stanley Litow: Robin Willner; Cuomo; Scaling; Innovation; New York State; New York City; Business Model; Innovation Strategy; Innovation Leadership; Education; Business and Community Relations; Change; Growth and Development; Technology Industry; New York (state, US); New York (city, NY)

March 2022
Case

Copper Nationalization in Chile

By: Jeremy Friedman, John Masko and Jingyu Liu

In 1970 Chile became the first country to elect a Marxist president through open, multi-party elections in Salvador Allende. In his first year as president, Allende nationalized the copper industry, Chile’s largest export industry that was developed and owned by US... View Details

Keywords: Nationalism; History; Political Elections; Natural Resources; Globalized Markets and Industries; National Security; Government Administration; Government and Politics; Chile

30 Sep 2019
Working Paper Summaries

Comments on Macri's Macro by Federico Sturzenegger

Keywords: by Rafael Di Tella; Banking

27 Aug 2018
News

Manafort, Cohen cases reveal weaknesses in enforcement of tax and election laws

09 Jul 2020
Video

Sylvia Escovar

Sylvia Escovar, the President of the Colombia-based oil and gas distribution company Terpel, discusses the challenges she faced as a female executive, and how gender diversity is a huge asset for companies. View Details

12 Nov 2019
Video

Christoph Schiess

Christoph Schiess, President of TANICA, a Chilean business group with diversified activities in real estate, tourism and hotels, mineral water, and other activities,... View Details

Career Coach

Cheryl Rousseau

While a Senior Vice President for global consulting firm Lee Hecht Harrison (LHH), Cheryl was invited to join their International Center for Executive Options (ICEO) practice where she is a Confidential Advisor and Coach to C-Suite and... View Details

Keywords: Consulting; Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Health Care; Retail

June 2018 (Revised January 2019)
Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details

Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States

November 1978 (Revised January 1995)
Case

McGregor's Ltd. Department Store

President has decided to restructure the discount scheme. Every staff member would be affected, good or bad. Information would have to be tailored to each group--worst off would be managers. Task is to write to managers/supervisors. View Details

Keywords: Organizational Change and Adaptation; Communication Intention and Meaning; Compensation and Benefits; Retail Industry

31 Oct 2019
Video

Cem Boyner

Cem Boyner, President of Boyner Holding, one of the largest retailers in Turkey, discusses innovation around adapting retail services to the needs of local customers in Turkey, including pioneering the concept... View Details

2 Dec 2019
Other Presentation

Increasing Solar Power

By: Joseph B. Lassiter III and Abby Hopper

Is increasing solar power the answer? Abby Hopper, president and CEO of the Solar Energy Industries Association, and Professor Joe Lassiter discuss how to deliver reliable, clean, low cost power for people everywhere. View Details

Keywords: Solar Power; Renewable Energy; Service Delivery

23 Jun 2015
Video

Innovations Wanted: Beating Brain Disease 2

Video

Amina Laraki Slaoui

Amina Laraki Slaoui, President of AMH Group, recalls the life-changing accident which left her paraplegic and explains how she observed a lack of accessibility for people with disabilities upon her return to Morocco. View Details

March 1996 (Revised January 1997)
Case

America Online: Using Information Technology to Better Serve the Customer

By: James I. Cash Jr. and Judy E. Stahl

Mike Connors, president of AOL Technologies, examines several efforts to correct operational problems inhibiting the company's growth. What will need to be done to support growth and counter competition from Prodigy, Compuserv, and Internet-related services? View Details

Keywords: Customer Focus and Relationships; Management Analysis, Tools, and Techniques; Service Operations; Problems and Challenges; Competitive Strategy; Information Technology; Technology Industry