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      • October 2010 (Revised November 2010)
      • Background Note

      Plavix: Drugs in the Age of Personalized Medicine

      By: Richard G. Hamermesh, Mara G. Aspinall and Rachel Gordon
      PIavix, one of the world's best selling drugs in 2010, appears to have a limited future. Its patent was due to expire soon, and recently new data had been discovered that indicated that a small subset of the population would be at risk for stroke, heart attack, or even... View Details
      Keywords: Health Care and Treatment; Product Positioning; Business and Government Relations; Genetics; Competitive Strategy; Pharmaceutical Industry
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      Hamermesh, Richard G., Mara G. Aspinall, and Rachel Gordon. "Plavix: Drugs in the Age of Personalized Medicine." Harvard Business School Background Note 811-001, October 2010. (Revised November 2010.)
      • August 2010 (Revised January 2013)
      • Case

      Avi Kremer

      By: Joshua D. Margolis and Mark Wetzel
      If you were diagnosed with a terminal illness, how would you respond and what would you do with your remaining time? Avi Kremer contemplates four options for how to devote himself 18 months after being diagnosed with ALS. His experience thus far and the choices he... View Details
      Keywords: Entrepreneurship; Values and Beliefs; Health Disorders; Leadership Development; Personal Development and Career; Social Enterprise; Personal Characteristics
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      Margolis, Joshua D., and Mark Wetzel. "Avi Kremer." Harvard Business School Case 411-022, August 2010. (Revised January 2013.)
      • June 2010
      • Article

      Quality Management and Job Quality: How the ISO 9001 Standard for Quality Management Systems Affects Employees and Employers

      By: David I. Levine and Michael W. Toffel
      Several studies have examined how the ISO 9001 Quality Management System standard predicts changes in organizational outcomes such as profits. This is the first large-scale study to explore how employee outcomes such as employment, earnings, and health and safety... View Details
      Keywords: Quality; Management; Standards; Employees; Wages; Organizations; Profit; Safety; Health; Policy
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      Levine, David I., and Michael W. Toffel. "Quality Management and Job Quality: How the ISO 9001 Standard for Quality Management Systems Affects Employees and Employers." Management Science 56, no. 6 (June 2010): 978–996. (Appendix. Profiled by industry practitioners in Quality Digest, Quality Progress, ANSI-ASQ National Accreditation Board (ANAB).)
      • May 2010
      • Supplement

      Tim Westergren of Pandora Radio

      By: Willy C. Shih and Halle Alicia Tecco
      Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
      Keywords: History; Business Model; Customers; Venture Capital; Internet and the Web; Cost Management; Outcome or Result; Customization and Personalization; Growth and Development Strategy; Music Industry
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      Shih, Willy C., and Halle Alicia Tecco. "Tim Westergren of Pandora Radio." Harvard Business School Video Supplement 610-714, May 2010.
      • March 2010 (Revised April 2014)
      • Case

      American Well: The Doctor Will E-See You Now

      By: Elie Ofek and Ron Laufer
      What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
      Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
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      Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
      • Article

      The Counterfeit Self: The Deceptive Costs of Faking It

      By: Francesca Gino, Michael I. Norton and Dan Ariely
      Although people buy counterfeit products to signal positive traits, we show that wearing counterfeit products makes individuals feel less authentic and increases their likelihood of both behaving dishonestly and judging others as unethical. In four experiments,... View Details
      Keywords: Judgments; Ethics; Brands and Branding; Product; Behavior; Personal Characteristics
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      Gino, Francesca, Michael I. Norton, and Dan Ariely. "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science 21, no. 5 (May 2010): 712–720.
      • November 2009 (Revised March 2010)
      • Case

      Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story

      By: Richard G. Hamermesh, Raju Kucherlapati and Rachel Gordon
      In May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had... View Details
      Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Health Testing and Trials; Marketing Strategy; Product Positioning; Genetics; Biotechnology Industry; Europe; United States
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      Hamermesh, Richard G., Raju Kucherlapati, and Rachel Gordon. "Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story." Harvard Business School Case 810-066, November 2009. (Revised March 2010.)
      • November 2009
      • Article

      What Would Peter Say?

      By: Rosabeth Moss Kanter
      Heeding the wisdom of Peter Drucker might have helped us avoid - and will help us solve - numerous challenges, from restoring trust in business to tackling climate change. He issued early warnings about excessive executive pay, the auto industry's failure to adapt and... View Details
      Keywords: Judgments; Employee Relationship Management; Leadership; Goals and Objectives; Management Practices and Processes; Organizational Change and Adaptation; Business and Community Relations; Business and Government Relations; Business and Shareholder Relations
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      Kanter, Rosabeth Moss. "What Would Peter Say?" Harvard Business Review 87, no. 11 (November 2009).
      • September 2009
      • Case

      The Risk Management Foundation of the Harvard Medical Institutions, Inc.

      By: Richard M.J. Bohmer, Stephen P. Bradley and Natalie Kindred
      Through its uniquely proactive approach to medical malpractice risk management, the Risk Management Foundation (RMF) has decreased claims—and premiums—for the Harvard hospitals it insures. The RMF is the captive medico-legal insurer of the Harvard medical institutions... View Details
      Keywords: Cost Management; Insurance; Health Care and Treatment; Risk Management; Performance Improvement; Safety; Health Industry; Health Industry; Boston
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      Bohmer, Richard M.J., Stephen P. Bradley, and Natalie Kindred. "The Risk Management Foundation of the Harvard Medical Institutions, Inc." Harvard Business School Case 610-014, September 2009.
      • August 2009
      • Case

      Intel NBI: Vivonic

      By: Willy C. Shih and Thomas Thurston
      Vivonic was a start-up that was part of Intel's New Business Initiatives that sought to develop and sell personal health monitoring hardware and software. When it was first funded, Intel was in the midst of record growth and was seeking diversification. But the company... View Details
      Keywords: Business Startups; Experience and Expertise; Corporate Entrepreneurship; Product Development; Failure; Diversification; Semiconductor Industry
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: Vivonic." Harvard Business School Case 610-025, August 2009.
      • 2009
      • Case

      Kaiser Permanente Executive Leadership Program (Executive Education)

      By: Julie Battilana
      Keywords: Leadership Development; Personal Development and Career; Health Industry
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      Battilana, Julie. "Kaiser Permanente Executive Leadership Program (Executive Education)." 2009.
      • April 2009 (Revised May 2010)
      • Case

      Partners In Health: HIV Care in Rwanda

      By: Michael E. Porter, Scott S. Lee, Joseph Rhatigan and Jim Yong Kim
      In 2005, Partners in Health (PIH) was invited by the Rwandan Ministry of Health to assume responsibility for the management of public health care in two rural districts in Eastern Rwanda and create an HIV treatment program at these sites. PIH successfully implemented a... View Details
      Keywords: Developing Countries and Economies; Health Care and Treatment; Health Testing and Trials; Medical Specialties; Service Delivery; Nonprofit Organizations; Expansion; Health Industry; Rwanda
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      Porter, Michael E., Scott S. Lee, Joseph Rhatigan, and Jim Yong Kim. "Partners In Health: HIV Care in Rwanda." Harvard Business School Case 709-474, April 2009. (Revised May 2010.)
      • April 2009 (Revised January 2015)
      • Case

      Dr. Benjamin Hooks and Children's Health Forum

      By: Rosabeth Moss Kanter, Charles J. Ogletree Jr, Howard Koh, Abbye Atkinson, Carmel Salhi and Aldo Sesia
      "Dr. Benjamin Hooks and Children's Health Forum" charts the many different career paths of Hooks, a civil rights activist and pioneer. Hooks' positions ranged from lawyer, judge, preacher, entrepreneur to the first African American commissioner of the Federal... View Details
      Keywords: Decision Choices and Conditions; Health Care and Treatment; Leadership; Corporate Social Responsibility and Impact; Personal Development and Career; Nonprofit Organizations; Social Issues
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      Kanter, Rosabeth Moss, Charles J. Ogletree Jr, Howard Koh, Abbye Atkinson, Carmel Salhi, and Aldo Sesia. "Dr. Benjamin Hooks and Children's Health Forum." Harvard Business School Case 309-111, April 2009. (Revised January 2015.)
      • April 2009
      • Teaching Note

      First National Bank's Golden Opportunity (TN)

      By: Shawn A. Cole
      Teaching Note for [208072]. View Details
      Keywords: Saving; Product; Interest Rates; Personal Finance; Cost vs Benefits; Risk and Uncertainty; Investment; Problems and Challenges; Demand and Consumers; Product Launch; Banks and Banking; Banking Industry; South Africa
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      Cole, Shawn A. "First National Bank's Golden Opportunity (TN)." Harvard Business School Teaching Note 209-123, April 2009.
      • March 2009
      • Article

      Loyalty-Based Portfolio Choice

      By: Lauren Cohen
      I evaluate the effect of loyalty on individuals' portfolio choice using a unique dataset of retirement contributions. I exploit the statutory difference that in 401(k) plans stand alone employees can invest directly in their division, while conglomerate employees must... View Details
      Keywords: Investment; Retirement; Decisions; Employees; Performance Evaluation; Business Conglomerates; Compensation and Benefits
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      Cohen, Lauren. "Loyalty-Based Portfolio Choice." Review of Financial Studies 22, no. 3 (March 2009): 1213–1245.
      • February 2009
      • Teaching Note

      Pitney Bowes: Employer Health Strategy (TN)

      By: Michael E. Porter and Jennifer F Baron
      Teaching Note for 709458. View Details
      Keywords: Health; Employees; Cost; Policy; Situation or Environment; Innovation and Invention; Contracts; Programs; Strategy; Manufacturing Industry; Service Industry; United States
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      Porter, Michael E., and Jennifer F Baron. "Pitney Bowes: Employer Health Strategy (TN)." Harvard Business School Teaching Note 709-483, February 2009.
      • Article

      A Blueprint for Pharmacy Benefits Managers to Increase Value

      By: William Shrank, Michael E. Porter, Sachin H. Jain and Niteesh K. Choudhary
      Pharmacy benefits managers (PBMs) have a unique opportunity to promote public health and generate value in the healthcare system. However, PBMs are largely evaluated on their ability to control costs rather than improve health. PBMs should be evaluated along three... View Details
      Keywords: Opportunities; Health; System; Cost Management; Partners and Partnerships; Motivation and Incentives; Value; Innovation and Invention; Performance Effectiveness; Health Industry; Health Industry
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      Shrank, William, Michael E. Porter, Sachin H. Jain, and Niteesh K. Choudhary. "A Blueprint for Pharmacy Benefits Managers to Increase Value." American Journal of Managed Care 15, no. 2 (February 2009).
      • January 2009 (Revised February 2009)
      • Case

      Pitney Bowes: Employer Health Strategy

      By: Michael E. Porter and Jennifer F Baron
      Pitney Bowes, a Fortune 500 mail and document management firm, offered its first health plans in the years following World War II. Over the ensuing decades, Pitney Bowes adapted its approach to employee health amid rising health care costs, shifting employer attitudes... View Details
      Keywords: Cost; Insurance; Policy; Health Care and Treatment; Compensation and Benefits; Employees; Corporate Strategy
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      Porter, Michael E., and Jennifer F Baron. "Pitney Bowes: Employer Health Strategy." Harvard Business School Case 709-458, January 2009. (Revised February 2009.)
      • Article

      From Wealth to Well-Being? Money Matters, but Less than People Think

      By: Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn
      While numerous studies have documented the modest (though reliable) link between household income and well-being, we examined the accuracy of laypeople's intuitions about this relationship by asking people from across the income spectrum to report their own... View Details
      Keywords: Happiness; Work-Life Balance; Satisfaction; Income; Household
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      Aknin, Lara B., Michael I. Norton, and Elizabeth W. Dunn. "From Wealth to Well-Being? Money Matters, but Less than People Think." Journal of Positive Psychology 4, no. 6 (2009): 523–527.
      • October 2008 (Revised June 2010)
      • Case

      State of Emergency at Mercy Hospital

      By: Thomas J. DeLong and Chirag D Shah
      Dr. Scott Gabu, Chairman of the Emergency Department of the world-renowned, university-based Mercy Hospital, was deeply disturbed when he read the letter from the family of John Samson, a patient who had come to the emergency room one week earlier, that described an... View Details
      Keywords: Health Care and Treatment; Knowledge Acquisition; Leadership Development; Behavior; Personal Characteristics; Health Industry
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      DeLong, Thomas J., and Chirag D Shah. "State of Emergency at Mercy Hospital." Harvard Business School Case 409-048, October 2008. (Revised June 2010.)
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