Personal Brand - Publications - Faculty & Research

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

significant economic development of 2013. Use the "Comments" link to tell us what and why. Most Popular Stories In 2012 1. Clayton Christensen's "How Will You Measure Your Life?" Published: May 9, 2012 World-renowned innovation expert Clayton M.... View Details

Keywords: by Staff

Career Coach

Sarah Sikowitz

those seeking internships or full-time roles at startups. Sarah also helps students and alumni develop personal brand narratives, build effective resumes and navigate the networked job search. Work... View Details

05 Feb 2009
Research & Ideas

In Praise of Marketing

the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details

Keywords: by John Quelch; Advertising

01 Mar 2017
News

Alumni and Faculty Books for March 2017

Builder Personality Shapes Your Business, Your Team, and Your Ability to Win by Chris Kuenne (MBA 1989) and John Danner (HBR Press) Many factors shape the success or failure of a new business, but the most important factor is the View Details

Career Coach

Becca Carnahan

resumes, cover letters, and LinkedIn profiles and specializes in personal branding and storytelling. Becca is a proud working mom of two from Massachusetts and writes about her humorous parenting experiences... View Details

Keywords: Education; Publishing / Communications / Advertising

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

breaks allow for opportunities for students to visit retail companies in person and see what makes the company unique first-hand. Students are passionate about the brands they are considering for potential... View Details

Keywords: Consumer Products / Retail

Charles R. Walgreen

Though Walgreen was trained as a pharmacist, he was an equally astute businessman. Walgreen personally manufactured some of his drugs in order to be able to maintain profitable low prices, and he also offered Walgreens View Details

Keywords: Retail

Career Coach

Lauren Murphy

responsibility at the Proctor & Gamble company where she was a Brand Manager and a Regional Marketing Manager. She began her business career in the buying office as an Area Manager at Macy's Stores (formerly Joske's of Houston). Work... View Details

01 Jun 2025
News

Keeping the Faith

It has been said that the note of a Tibetan singing bowl is the sound of inner peace. That’s not something you might expect to hear in the MBA classroom. But it rings through Hawes Hall at the beginning of each session of The Spiritual Lives of Leaders, a second-year... View Details

Keywords: Catherine O’Neill Grace; Illustrations by Victo ngai

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

facilities are more lenient when their organizational scope includes products and services, like selling cars, where enticing customer loyalty can enhance profits. On the other hand, compared with independent facilities, subsidiaries or View Details

Keywords: by Carmen Nobel; Auto

Profile

Fereshteh Zeineddin

Why was earning your MBA here important to you? I was at a point in my career when I wanted to transition into brand management. I knew that to become a great brand manager, I needed to gain a better... View Details

Keywords: Retail

28 Feb 2014
News

The First Five Years: Omowale Casselle (MBA 2009)

the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details

Keywords: General Merchandise Stores; Retail Trade

02 Jul 2024
News

The Beauty Guide

Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted to do with her career. She answered, “I want to be you. I want to run Neutrogena.”... View Details

09 Apr 2018
Blog Post

Is Business School Right for You?

Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the Faculty Chair for HBS Peek. Imagine yourself sitting in a classroom... View Details

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

brands in the advertisements they watch," says Teixeira, an assistant professor at Harvard Business School who has spent the last four years figuring out the factors that make or break online ads. "In the past, when a company launched a... View Details

Keywords: by Carmen Nobel; Advertising

Career Coach

Suzie Rubin

Suzie's (Kellogg '94) works with students and young alumni who have a wide variety of backgrounds and interests, both career switchers and those looking to advance within a given industry or function. She coaches students to think through and articulate both short and... View Details

Keywords: Health Care

15 Feb 2022
News

The Alumnae Entrepreneur Behind Mary J. Blige’s Super Bowl Locks

wrote in Inc.com. “Despite what I was juggling in my personal life, fitting in those 207 miles was just a part of the routine.” Those long trips, though, sparked an idea, she notes in the piece. “I wanted to create something that would... View Details

24 Apr 2014
News

Digital ID network empowers individuals, disrupts the data brokers

While anonymity online has many benefits, there are certain contexts in which an individual would want to be known. Blake Hall (MBA 2010), an army veteran, noticed that many brands were unwilling to extend special offers online to... View Details

01 Dec 2002
News

Alumni Bookshelf

organization. Stressing that such trust requires much more than personal credibility, they provide self-assessment exercises that show executives where they currently stand as trusted leaders and where they could stand. Downturns,... View Details

01 Sep 2013
News

A Start-Up with Giddyup

A Start-Up with Giddyup FORD: These boots were made for business. Photo courtesy Sarah Ford Whether you're the real deal or all hat and no cattle, you can cowboy up in style with custom-made boots from Sarah Ford (MBA 2007). Ford founded Texas-based Ranch Road Boots... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

Publications