Personal Brand - Publications - Faculty & Research

01 Sep 2003
News

Sharon Patrick

Patrick acknowledges the challenges of the last sixteen months due to the federal investigation and indictment of Stewart for a personal stock sale unrelated to MSO. However, she remains upbeat. “The strength of our content and business... View Details

Keywords: Susan Young; Finance; News, Library, Internet, and Other Services; Information

William Guthy

Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His View Details

Keywords: Retail

September 2008 (Revised October 2008)
Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind

Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details

Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career

Citation

Find at Harvard

01 Dec 2002
News

Alumni Bookshelf

organization. Stressing that such trust requires much more than personal credibility, they provide self-assessment exercises that show executives where they currently stand as trusted leaders and where they could stand. Downturns,... View Details

April 2009 (Revised April 2012)
Case

Bono and U2

By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox

This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the... View Details

Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry

Citation

Educators

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01 Jun 2017
News

In My Humble Opinion: Jen Wong (MBA 2004)

all the elements that are necessary to be successful in the digital media world.” Back to her roots: “The early part of my career was doing quantitative work, but I had always had a personal passion for media and creative businesses. I... View Details

Keywords: April White

11 Jun 2012
Research & Ideas

When Business Competition Harms Society

facilities are more lenient when their organizational scope includes products and services, like selling cars, where enticing customer loyalty can enhance profits. On the other hand, compared with independent facilities, subsidiaries or View Details

Keywords: by Carmen Nobel; Auto

31 Dec 2012
Research & Ideas

Most Popular Stories of 2012

significant economic development of 2013. Use the "Comments" link to tell us what and why. Most Popular Stories In 2012 1. Clayton Christensen's "How Will You Measure Your Life?" Published: May 9, 2012 World-renowned innovation expert Clayton M.... View Details

Keywords: by Staff

18 Jul 2018
Blog Post

Amira Rashad: An Ambidextrous Mind Meets Consumer Needs in the Middle East

ambidextrous mind," Amira says. "I'm equally comfortable with the details of ground-level execution as I am with the big picture, 30,000-foot, pie-in-the-sky vision." In 2010, her personal and professional lives took a... View Details

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

Career Coach

Becca Carnahan

resumes, cover letters, and LinkedIn profiles and specializes in personal branding and storytelling. Becca is a proud working mom of two from Massachusetts and writes about her humorous parenting experiences... View Details

Keywords: Education; Publishing / Communications / Advertising

01 Jun 2015
News

Fever Pitch

great generation of small business owners. Most Innovative Selected by alumni and students BollyX Fitness (Northeastern US Region) Minal Mehta (MBA 2011) The world’s leading and fastest-growing Bollywood fitness company. Greatest Impact Selected by alumni and students... View Details

Keywords: Dan Morrell; Personal Services; Personal Services; Personal Services; Personal Services; Personal Services

Profile

Juliane Schwetz

Many HBS graduates will manage brands; few, however, will be responsible for a brand as storied – and as important – as the one that will be under Juliane Schwetz’s care: the United States Military Academy at West Point. An Army captain,... View Details

28 Feb 2014
News

The First Five Years: Omowale Casselle (MBA 2009)

the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details

Keywords: General Merchandise Stores; Retail Trade

01 Dec 2008
News

Alumni Books

support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s fastest-growing economy. Megacommunities:... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Food Services and Drinking Places; Hospitality; Transportation Equipment Manufacturing; Manufacturing

11 Aug 2014
News

The First Five Years: Melissa Fensterstock (MBA 2012)

well as really understanding the lows, brings us closer together. "That being said, it is very difficult. There is little, if no, downtime for personal discussion or vacation. Business-related conversations dominate our morning and... View Details

Career Coach

Alejandro Maldonado

Alejandro (HBS '08) has spent most of his career in the areas of direct investing and strategy, with a recent focus on human capital leadership and development. He has had experience in investment banking at Credit Suisse First Boston and in strategy consulting at Bain... View Details

Keywords: Consulting; Education; Emerging Markets; Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Social Enterprise; Impact Investing; Financial Services (All)

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

constitute products sometimes used together—a beverage and a snack. And at the end, reflecting the brand brotherhood and product pairing, the two personalities meet briefly in a split-screen appearance.... View Details

Keywords: Re: Multiple Faculty; Telecommunications

25 Feb 2020
News

Gotta Dance

customers,” says Horowitz. “When Movers+Shakers tells a story, we do it with a freshness and a joy that meshes with the brand’s personality and business objectives.” View Details

Keywords: Julia Hanna

09 Apr 2018
Blog Post

Is Business School Right for You?

Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the Faculty Chair for HBS Peek. Imagine yourself sitting in a classroom... View Details

Publications