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      Operations ImprovementRemove Operations Improvement →

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      • July 2003 (Revised October 2018)
      • Case

      Starbucks: Delivering Customer Service

      By: Youngme Moon and John Quelch
      Starbucks, the dominant specialty-coffee brand in North America, must respond to recent market research indicating that the company is not meeting customer expectations in terms of service. To increase customer satisfaction, the company is debating a plan that would... View Details
      Keywords: Customer Focus and Relationships; Customer Satisfaction; Profit; Recruitment; Marketing Strategy; Service Operations; Performance Improvement; Planning; Food and Beverage Industry
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      Moon, Youngme, and John Quelch. "Starbucks: Delivering Customer Service." Harvard Business School Case 504-016, July 2003. (Revised October 2018.)
      • July 2003 (Revised September 2003)
      • Case

      Refinancing of Shanghai General Motors (A), The

      By: Mihir A. Desai and Mark Veblen
      The CFO of General Motors' joint venture in Shanghai, Shanghai General Motors (SGM), wants to refinance almost $900 million of project finance it raised to begin operations. The highest priority is improving the terms of the financing with regard to costs and specific... View Details
      Keywords: Business Subsidiaries; Multinational Firms and Management; Joint Ventures; Financing and Loans; Auto Industry; Shanghai
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      Desai, Mihir A., and Mark Veblen. "Refinancing of Shanghai General Motors (A), The." Harvard Business School Case 204-031, July 2003. (Revised September 2003.)
      • July 2003 (Revised September 2003)
      • Case

      Refinancing of Shanghai General Motors (B), The

      By: Mihir A. Desai and Mark Veblen
      This case provides the outcome to "The Refinancing of Shanghai General Motors (A)" in which the CFO of General Motors' joint venture in Shanghai, Shanghai General Motors (SGM), wants to refinance almost $900 million of project finance it raised to begin operations. The... View Details
      Keywords: Business Subsidiaries; Multinational Firms and Management; Joint Ventures; Financing and Loans; Auto Industry; Shanghai
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      Desai, Mihir A., and Mark Veblen. "Refinancing of Shanghai General Motors (B), The." Harvard Business School Case 204-025, July 2003. (Revised September 2003.)
      • May 2003
      • Module Note

      Product Development Process Design and Improvement

      By: Stefan H. Thomke
      Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
      Keywords: Product Development; Design; Performance Improvement; Innovation and Management; Information Technology; Customers; Information Management; Business Processes; Learning; Transformation; Service Operations
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      Thomke, Stefan H. "Product Development Process Design and Improvement." Harvard Business School Module Note 603-090, May 2003.
      • 2003
      • Conference Paper

      Follow the Money: What Really Drives Technology Innovation in Construction

      By: John D. Macomber
      Technology enthusiasts, academics, and software companies remain concerned about the slow pace of innovation in the construction industry. Tools are widely available that seem to provide eminently sensible and clearly apparent improvement to the process of design and... View Details
      Keywords: Buildings and Facilities; Technological Innovation; Construction; Design; Performance Improvement; Motivation and Incentives; Knowledge Management; Adoption; Business Model; Capital Structure; Supply Chain
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      Macomber, John D. "Follow the Money: What Really Drives Technology Innovation in Construction." Paper presented at the American Society of Civil Engineers, 2003.
      • March 2003
      • Article

      Technological Development and Medical Productivity: The Diffusion of Angioplasty in New York State

      By: David M. Cutler and Robert S. Huckman
      A puzzling feature of many medical innovations is that they simultaneously appear to reduce unit costs and increase total costs. We consider this phenomenon by examining the diffusion of percutaneous transluminal coronary angioplasty (PTCA)—a treatment for coronary... View Details
      Keywords: Innovation and Invention; Cost; Health Care and Treatment; Health Disorders; Performance Improvement; Product; New York (state, US)
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      Cutler, David M., and Robert S. Huckman. "Technological Development and Medical Productivity: The Diffusion of Angioplasty in New York State." Journal of Health Economics 22, no. 2 (March 2003): 187–217.
      • 2002
      • Other Unpublished Work

      Legal Management: The Case for a Managed Model for the Delivery of Legal Services

      By: Ethan S. Bernstein
      This essay takes a brief look at the innovations in the delivery of legal services made due to the expansion of the pre-paid sector and uses those changes in the power dynamics of the industry to make a compelling case for a more widespread, managed model. The managed... View Details
      Keywords: Management; Law; Service Delivery; Legal Services Industry; United States
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      Bernstein, Ethan S. "Legal Management: The Case for a Managed Model for the Delivery of Legal Services." December 2002. (Harvard Law School: Bellow-Sacks Access to Civil Legal Services Project.)
      • November 2002 (Revised March 2006)
      • Case

      ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth

      By: V. Kasturi Rangan
      ApproTEC markets a range of technologies to improve the income of subsistence farmers and other small-scale entrepreneurs in East Africa. Having achieved considerable success in its first eight years, the two founders/entrepreneurs are seeking ways to scale the impact... View Details
      Keywords: Social Enterprise; Development Economics; Poverty; Information Technology; Entrepreneurship; Nonprofit Organizations; Growth and Development Strategy; Kenya; Africa
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      Rangan, V. Kasturi. "ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth." Harvard Business School Case 503-007, November 2002. (Revised March 2006.)
      • fall 2002
      • Article

      How Much Does the Market Value an Improvement in a Product Attribute?

      By: Elie Ofek and V. Srinivasan
      Keywords: Markets; Value; Product
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      Ofek, Elie, and V. Srinivasan. "How Much Does the Market Value an Improvement in a Product Attribute?" Marketing Science 21, no. 4 (fall 2002): 398–411.
      • September 2002 (Revised October 2002)
      • Case

      Oklahoma VISION Project

      By: Lynda M. Applegate and Susan Saltrick
      Describes the two-year-old pilot phase of a public/private initiative in Oklahoma called the Virtual Internet School in Oklahoma Network (VISION) project. VISION was a first-of-its-kind, standards-based, vendor-neutral technology infrastructure developed to enable... View Details
      Keywords: Measurement and Metrics; Internet and the Web; Performance Evaluation; Technological Innovation; Partners and Partnerships; Service Delivery; Innovation and Management; Entrepreneurship; Education; Information Technology Industry; Education Industry; Oklahoma; Western United States
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      Applegate, Lynda M., and Susan Saltrick. "Oklahoma VISION Project." Harvard Business School Case 803-015, September 2002. (Revised October 2002.)
      • July 2002 (Revised March 2003)
      • Case

      Restructuring Bulong's Project Debt

      By: Benjamin C. Esty and Michael Kane
      Preston Resources, a small Australian gold mining company, bought the Bulong nickel mine for A$319 million in November 1998 and financed the acquisition by issuing a US$185 million (A$294 million) project bond. At the time, mining had been underway for several months,... View Details
      Keywords: Finance; Projects; Restructuring; Bonds; Borrowing and Debt; Business Startups; Insolvency and Bankruptcy; Valuation; Mining Industry; Australia
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      Esty, Benjamin C., and Michael Kane. "Restructuring Bulong's Project Debt." Harvard Business School Case 203-027, July 2002. (Revised March 2003.)
      • February 2002
      • Case

      Strategy of the Firm Under Regulatory Review: The Case of Chilectra

      By: Rafael M. Di Tella and Alexander Dyck
      Discusses the largest electric distribution company in Chile and one of the five largest private Chilean companies. Introduces the exercise of operating control in order to improve the profitability of the investments, privatization, and international expansions. View Details
      Keywords: Corporate Governance; Corporate Accountability; Growth and Development Strategy; Privatization; Emerging Markets; Competitive Strategy; Expansion; Global Strategy; Governance Compliance; Utilities Industry; Chile
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      Di Tella, Rafael M., and Alexander Dyck. "Strategy of the Firm Under Regulatory Review: The Case of Chilectra." Harvard Business School Case 702-025, February 2002.
      • October 2001 (Revised April 2002)
      • Case

      Calgene, Inc.

      By: Ray A. Goldberg and John T. Gourville
      In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details
      Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry
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      Goldberg, Ray A., and John T. Gourville. "Calgene, Inc." Harvard Business School Case 502-041, October 2001. (Revised April 2002.)
      • August 2001
      • Background Note

      Work Methods Design: Note on Time Standards

      By: H. Kent Bowen
      Looks at production design. Helps students observe and work with procedures and consider cost reduction ideas using a view of methods improvement. View Details
      Keywords: Cost Management; Management Practices and Processes; Standards; Production; Performance Improvement; Perspective
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      Bowen, H. Kent. "Work Methods Design: Note on Time Standards." Harvard Business School Background Note 602-066, August 2001.
      • June 2001
      • Teaching Note

      Coordinating + Managing Supply Chains: Course Overview Note TN

      By: Ananth Raman
      Describes the MBA elective course on supply chain management at HBS. Coordinating and Managing Supply Chains focuses on the managerial aspects of supply chains. Acquaints students with practical issues in a variety of supply chains and then identifies barriers to, and... View Details
      Keywords: Finance; Framework; Knowledge Use and Leverage; Management Practices and Processes; Managerial Roles; Marketing; Supply Chain Management; Performance Improvement; Planning; Behavior; Integration
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      Raman, Ananth. "Coordinating + Managing Supply Chains: Course Overview Note TN." Harvard Business School Teaching Note 601-159, June 2001.
      • April 2001 (Revised November 2001)
      • Case

      Supply Chain Management at World Co., Ltd.

      By: Ananth Raman, Marshall L. Fisher and Anna Sheen McClelland
      Describes a supply chain with very quick (i.e., two week) response times and allows students to explore how such short response times are achieved. Allows students to explore why other supply chains, with much longer response times, might not be able to replicate this... View Details
      Keywords: Supply Chain Management; Supply Chain; Knowledge Management; Organizational Change and Adaptation; Management Practices and Processes; Performance Improvement
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      Raman, Ananth, Marshall L. Fisher, and Anna Sheen McClelland. "Supply Chain Management at World Co., Ltd." Harvard Business School Case 601-072, April 2001. (Revised November 2001.)
      • March 2001 (Revised September 2005)
      • Case

      Ritz-Carlton Hotel Company, The

      By: Sandra J. Sucher and Stacy McManus
      In just seven days, the Ritz-Carlton transforms newly hired employees into "Ladies and Gentlemen Serving Ladies and Gentlemen." The case details a new hotel launch, focusing on the unique blend of leadership, quality processes, and values of self-respect and dignity,... View Details
      Keywords: Customer Satisfaction; Innovation and Invention; Leadership; Brands and Branding; Product Launch; Service Operations; Performance Improvement; Problems and Challenges; Quality; Status and Position; Culture; Value Creation; Accommodations Industry; Service Industry
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      Sucher, Sandra J., and Stacy McManus. "Ritz-Carlton Hotel Company, The." Harvard Business School Case 601-163, March 2001. (Revised September 2005.)
      • August 2000 (Revised September 2005)
      • Case

      Omnitel Pronto Italia

      By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
      Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were... View Details
      Keywords: Customer Satisfaction; Marketing Channels; Marketing Strategy; Product Positioning; Market Entry and Exit; Product Development; Sales; Competition; Segmentation; Value Creation; Telecommunications Industry; Italy
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      Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
      • August 2000
      • Case

      Project ACHIEVE - January 2000

      By: H. Kent Bowen and Elizabeth Kind
      Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details
      Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry
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      Bowen, H. Kent, and Elizabeth Kind. "Project ACHIEVE - January 2000." Harvard Business School Case 601-044, August 2000.
      • May 2000 (Revised September 2000)
      • Exercise

      Tyrell Web Developers Inc. (A)

      By: Alan D. MacCormack and Andrew P. McAfee
      An integrated exercise culminating in a team project to design and develop a Web site for a fictitious company. Allows instructors to establish a technical baseline for students prior to starting the team project. Students are asked to develop a personal web site which... View Details
      Keywords: Web Sites; Software; Product Development; Design; Internet
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      MacCormack, Alan D., and Andrew P. McAfee. "Tyrell Web Developers Inc. (A)." Harvard Business School Exercise 600-025, May 2000. (Revised September 2000.)
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