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  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

the world. But SHEIN is much more than an online marketer for these factories. What SHEIN contributes to make the platform hum is remarkable sensitivity to the fashion tastes of its consumers. It monitors what trendsetters wear on social... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • July 2019
  • Article

'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity

By: Kurt Gray, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett and Kevin Lewis
When the human mind is free to roam, its subjective experience is characterized by a continuously evolving stream of thought. Although there is a technique that captures people’s streams of free thought—free association—its utility for scientific research is undermined... View Details
Keywords: Cognition and Thinking; Creativity; Forecasting and Prediction
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  • January 2023
  • Article

The Dark Side of Machiavellian Rhetoric: Signaling in Reward-Based Crowdfunding Performance

By: Goran Calic, Rene Arseneault and Maryam Ghasemaghaei
In this study, we explore the impact of Machiavellian rhetoric on fundraising within the increasingly important context of online crowdfunding. The “all-or-nothing” funding model used by the world’s largest crowdfunding platform, Kickstarter, may be an attractive... View Details
Keywords: Crowdfunding; Communication Strategy; Entrepreneurial Finance; Behavior
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  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

“This strategy might manifest as alternating responsibilities at the subtask level, such as initiating a sentence for the AI to complete or working in tandem with the AI.” You Might Also Like: Is AI Coming for Your Job? Swiping Right: How View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

but this article shows it has never been true historically. Using longitudinal data on individual firms from the nineteenth century onwards, it reveals evidence of how entrepreneurs and firms with multinational activity faced by market... View Details
Keywords: Dina Gerdeman
  • 2024
  • Working Paper

The Cram Method for Efficient Simultaneous Learning and Evaluation

By: Zeyang Jia, Kosuke Imai and Michael Lingzhi Li
We introduce the "cram" method, a general and efficient approach to simultaneous learning and evaluation using a generic machine learning (ML) algorithm. In a single pass of batched data, the proposed method repeatedly trains an ML algorithm and tests its empirical... View Details
Keywords: AI and Machine Learning
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  • 08 Dec 2015
  • First Look

December 8, 2015

that may arise. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50144 2015 The Cambridge Handbook of Consumer Psychology The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2024
  • Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

to connect groups with disparate skills—like engineering, sales, and market analysis—at key points in a project. Extensive analysis of job postings Zhang bases his conclusions on a unique linguistic analysis of more than 34 million online... View Details
Keywords: by Ben Rand
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian View Details
Keywords: Dina Gerdeman
  • 26 May 2009
  • Research & Ideas

Improving Market Research in a Recession

face added pressure to secure high-quality data and insights. I recommend that CMOs take the following seven steps to minimize the impact of reduced spending. Stay focused. Savvy marketers focus their research on the products, brands, and... View Details
Keywords: by John Quelch
  • 2024
  • Report

The Eco-Digital EraTM: The Dual Transition to a Sustainable and Digital Economy

By: Suraj Srinivasan, Andy Feinstein, Amol Khadikar, Jiani Zhang, Noémie Lauer, Hiral Shah, Sally Epstein, Jerome Buvat and Vaishnavee Ananth
Since the proliferation of smartphones and social media in the late 2000s, digital has captured an increasingly large portion of the economy. In this Capgemini Research Institute report, The Eco-Digital EraTM: The dual transition to a sustainable and... View Details
Keywords: Technology Adoption; Digital Transformation; Environmental Sustainability; Trends
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  • July 2021
  • Article

Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms

By: Zoë Cullen and Chiara Farronato
We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look... View Details
Keywords: Two-sided Market; Two-sided Platforms; Peer-to-peer Markets; Platform Strategy; Sharing Economy; Platform Growth; Internet and the Web; Digital Platforms; Strategy; Market Design; Network Effects
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  • 29 May 2012
  • First Look

First Look: May 29

of strong ties to resistors accruing to the change agent are weaker and may yet turn into liabilities that reduce the likelihood of change adoption. Analyses of longitudinal data from 68 multi-method case studies of organizational change... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2009
  • First Look

First Look: September 1

Exploiting novel data on the educational backgrounds of sell side equity analysts and senior officers of firms, we test the hypothesis that analysts' school ties to senior officers impart comparative information advantages in the... View Details
Keywords: Martha Lagace
  • Web

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Business Analytics Program Harvard Business School Online MBA Predoctoral Researchers Alumni Alumni Events Alumni Reunions Commencement New Venture Competition Public Events Faculty / Research / Topics Behavioral Finance & Financial... View Details
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Get In Touch MBA Admissions Soldiers Field Boston, MA 02163 +1.617.495.6128 Email: admissions@hbs.edu Executive Education Soldiers Field Boston, MA 02163 +1.800.427.5577 (outside the U.S., dial +1.617.495.6555 ) Email: executive_education@hbs.edu Harvard Business View Details
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Tuition & Financial Support - Doctoral

group discussions in Executive Education, and help develop HBS Online sessions. Across the University, PhD candidates lead engaging class sections for undergraduates or tutor graduate students in problem sets. Teaching income is yours to... View Details
  • 14 Nov 2023
  • Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

forming tangible real-world connections than it is a clarion call for employees to flock to professional online network sites. It’s just that data from social media offer unique opportunities to measure and... View Details
Keywords: by Ben Rand
  • 16 Oct 2018
  • First Look

New Research and Ideas, October 16, 2018

neural networks) to reveal patterns in data that could be used for theory building. We also illustrate how ML methods can illuminate interactions and non-linear effects better than traditional methods. In summary, ML methods could serve... View Details
Keywords: Dina Gerdeman
  • 18 Feb 2025
  • HBS Seminar

Andrey Simonov, Columbia University