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Show Results For
- All HBS Web
(840)
- News (195)
- Research (536)
- Events (8)
- Multimedia (5)
- Faculty Publications (270)
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details
- 08 Jun 2010
- First Look
First Look: June 8
PublicationsThe New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Authors:Marshall Fisher and Ananth Raman Publication:Harvard Business School Press, 2010 Abstract Retailers today are... View Details
Keywords: Martha Lagace
- 11 Sep 2012
- First Look
First Look: September 11
story-one located far from the factory floor. Can Wages Buy Honesty? The Relationship Between Relative Wages and Employee Theft Authors:Tatiana Sandino and C. X. Chen Publication:Journal of Accounting Research 50, no. 4 (2012) Abstract In this study we examine whether,... View Details
Keywords: Sean Silverthorne
- 16 Nov 2010
- First Look
First Look: November 16, 2010
Users? Anita Elberse and Sunil GuptaHarvard Business School Case 510-053 In January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent... View Details
Keywords: Sean Silverthorne
- 19 Mar 2013
- First Look
First Look: March 19
pre-paid vouchers to an online subscriber base-has by all accounts been spectacular. Our evaluation of daily deals is a cautionary tale for merchants: a substantial percentage are unlikely to benefit, and might well lose money, by using... View Details
Keywords: Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant... View Details
Keywords: Martha Lagace
- 07 Sep 2011
- First Look
First Look: Sept. 7
dollar stores to online retailers. What should Wal-Mart do as its traditional markets and core competencies no longer ensured the kind of growth that it had enjoyed for decades in the past? Purchase this... View Details
Keywords: Sean Silverthorne
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a... View Details
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
drastic changes in their interactions with consumers. In education, teachers from elementary schools to universities transformed content and delivered it online or through phones. Retailers started to... View Details
Keywords: by Hong Luo and Alberto Galasso
- 08 Mar 2004
- Research & Ideas
Creating Value in Your Business Ecosystem
Assistant, which helps new sellers prepare professional-looking online listings, and its Turbo Lister service, which tracks and manages thousands of bulk listings on home computers. The company has also established and maintained... View Details
Keywords: by Marco Iansiti & Roy Levien
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
At a time when health care providers have gone all in on telemedicine, Amazon, the world’s biggest online retailer, surprised Wall Street in late July when it announced it would acquire 1Life Healthcare Inc., which runs the... View Details
- 17 Apr 2012
- First Look
First Look: April 17
and Kyle ArmbresterHarvard Business School Case 112-062 In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer (M&S), with great fanfare, announced its "Plan A" initiative. Based on... View Details
Keywords: Carmen Nobel
- 22 Nov 2011
- First Look
First Look: November 22
seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social media, View Details
Keywords: Sean Silverthorne
- 04 Dec 2019
- Book
Creating the Experimentation Organization
When customers log onto Booking.com—the world’s largest online accommodations platform—they might naturally assume they are seeing the same website as every other customer logged on at the same time. In fact, Booking is running... View Details
Keywords: by Michael Blanding
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
example of sales-related hyperbole, Cespedes points to the dire predictions that online buying will eventually cause the real-life “death of a salesman.” While online information sources affect selling,... View Details
Keywords: by Kristen Senz
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
models. Some entrepreneurs I’ve met understand that the mere porting of a business model online isn’t enough. It might benefit users, but it creates downsides, too. TaskRabbit accelerates the process of choosing people to perform chores... View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
©iStock/maislam To find out, McDonald fixed his sights on the emerging market of online investing, studying five unnamed competitors at the beginning of their race to the top and following their actions and success as the market developed... View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent research. These automated,... View Details
- 23 Nov 2020
- Research & Ideas
COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.
reports have focused on the record number of filings among corporations with more than $1 billion in assets and spikes in filings among retail and dining firms, overall bankruptcy filings are down,” the authors write. Chapter 7 consumer... View Details
Keywords: by Rachel Layne