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  • All HBS Web  (2,111)
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  • All HBS Web  (2,111)
    • People  (3)
    • News  (387)
    • Research  (1,176)
    • Events  (18)
    • Multimedia  (6)
  • Faculty Publications  (460)
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  • 28 Feb 2005
  • Research & Ideas

Amazon, eBay and the Bidding Wars

until at least 10 minutes have passed without a bid. Q: In your study of eBay, how much sniping was going on, and what categories or products were most likely to be sniped? A: In the eBay data we collected for our 2002 American Economics View Details
Keywords: by Sara Grant; Web Services; Technology
  • 18 Jul 2005
  • Research & Ideas

Identify Emerging Market Opportunities

Companies are increasingly looking to emerging markets like China as a vital source of growth. The problem is these companies often lack an effective strategy for identifying which countries to do business with. In a June Harvard Business View Details
Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
  • 17 Feb 2010
  • First Look

First Look: Feb. 17

information content. The theory yields interesting results about the informational role of targeted advertising and its consequences. First, targeting can itself serve as a signal on product attributes. Second, the effectiveness of targeting depends not only on firms... View Details
Keywords: Martha Lagace
  • 05 Apr 2017
  • Research & Ideas

For Women Especially, It Pays to Know What Car Repairs Should Cost

offered them a lower price, but when women said the exact same thing, they were exploited.” Lessons for consumers Israeli studies how the internet affects interactions of both consumers and firms with each... View Details
Keywords: by Wendy Guild Swearingen; Auto; Service
  • 23 Feb 2021
  • Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

invent their own standards?” he says. “It's because federal and state safety regulators haven’t set up clear rules and guidance.” We recently talked to Toffel, the Senator John Heinz Professor of Environmental Management, about how the pandemic has spurred companies... View Details
Keywords: by Danielle Kost; Apparel & Accessories
  • August 10, 2019
  • Editorial

E-Commerce Promised the World. Are We Happy With Our Purchase?

By: Louis Hyman and Kwelina Thompson
It has been 25 years since the first online transaction, but we are still struggling with the balance between convenience and security. View Details
Keywords: Technological Innovation; Technology Adoption; E-commerce; Consumer Behavior; Internet and the Web
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Hyman, Louis, and Kwelina Thompson. "E-Commerce Promised the World. Are We Happy With Our Purchase?" New York Times (August 10, 2019).
  • March 2016
  • Supplement

Advertising Experiments at RestaurantGrades

By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
Keywords: Experimental Methods; Analytics; Web Technology; Marketing; Digital Marketing; Analysis; Performance Effectiveness; Social Media
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Dai, Weijia, Hyunjin Kim, and Michael Luca. "Advertising Experiments at RestaurantGrades." Harvard Business School Spreadsheet Supplement 916-702, March 2016.
  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

Bitcoin, a software-based online payment system, and he sees similarities between technology adoption roadblocks Bitcoin has encountered and issues Apple Pay is likely to face. "Apple Pay has the same problems as Bitcoin: There's no... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • 06 May 2002
  • Research & Ideas

A Toolkit for Customer Innovation

collects revenue only after both the client and consumers are fully satisfied. R&D expenses could be just $1,000 for tweaking an existing flavor, but they could go as high as $300,000 for an entirely new family of flavors that require... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
  • 23 Apr 2013
  • First Look

First Look: April 23

Publisher's link: http://www.press.uchicago.edu/ucp/books/book/chicago/M/bo16956514.html 2006 Harvard Business Review Using the Crowd as an Innovation Partner By: Boudreau, Kevin J., and Karim R. Lakhani Abstract—No abstract available.... View Details
Keywords: Sean Silverthorne
  • Spring 2015
  • Article

Bitcoin: Economics, Technology, and Governance

By: Rainer Böhme, Nicolas Christin, Benjamin Edelman and Tyler Moore
Bitcoin is an online communication protocol that facilitates virtual currency including electronic payments. Since its inception in 2009 by an anonymous group of developers, Bitcoin has served tens of millions of transactions with total dollar value in the billions.... View Details
Keywords: Market Platforms; Online Technology; Currency
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Böhme, Rainer, Nicolas Christin, Benjamin Edelman, and Tyler Moore. "Bitcoin: Economics, Technology, and Governance." Journal of Economic Perspectives 29, no. 2 (Spring 2015): 213–238.
  • March 2022
  • Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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Avery, Jill, and Sandrine Crener. "Supreme: Remaining Cool While Pursuing Growth." Harvard Business School Teaching Note 522-063, March 2022.
  • 12 Jul 2004
  • Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

participants get from price discrimination—even for those firms that currently get the biggest discounts. [ ] Simplified Billing. A fundamental function of pricing is to convey information to consumers and competitors. Current billing... View Details
Keywords: by Michael E. Porter; Health
  • May 1986
  • Supplement

Gillette Co.: Dry Idea Advertising (A), Video

Presents an audiovisual account of the five year struggle to solve creative problems on the Gillette Co.'s Dry Idea brand antiperspirant. The Dry Idea creative review is divided into three parts: 1) review of early advertising, 2) reenactment of a 1983 meeting attended... View Details
Keywords: Advertising; Consumer Products Industry
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Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (A), Video." Harvard Business School Video Supplement 886-511, May 1986.
  • March 2018
  • Teaching Note

Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)

By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details
Keywords: Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
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Hsieh, Nien-hê, and Victor Wu. "Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)." Harvard Business School Teaching Note 318-123, March 2018.
  • August 1999 (Revised September 1999)
  • Case

Double Dealmaking in the Browser Wars (A)

By: James K. Sebenius
Recounts two complex negotiations in which Netscape and Microsoft compete to win a browser contract with AOL--then later with KPMG. After reviewing the web and browser sectors, this case recounts AOL's dramatic negotiations with Netscape and with Microsoft over which... View Details
Keywords: Negotiation Process; Negotiation Tactics; Negotiation Deal; Web; Web Services Industry
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Sebenius, James K. "Double Dealmaking in the Browser Wars (A)." Harvard Business School Case 800-050, August 1999. (Revised September 1999.)
  • July 1981 (Revised June 1987)
  • Case

Hartmann Luggage Co.: Price Promotion Policy

By: John A. Quelch
The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82. View Details
Keywords: Price; Product Marketing; Consumer Products Industry
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Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)
  • 17 Jun 2019
  • Working Paper Summaries

The Comprehensive Effects of a Digital Paywall Sales Strategy

Keywords: by Doug J. Chung, Ho Kim, and Reo Song; Media & Broadcasting
  • 05 Jul 2006
  • Working Paper Summaries

A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets

Keywords: by Pai-Ling Yin; Technology; Web Services
  • 06 Apr 2007
  • What Do You Think?

Will Market Forces Stop Global Warming?

involvement, and commented on the role of market forces. A number of you expressed the hope that the private sector can provide adequate response to a problem that is either real or increasingly perceived to be so. Commenting that "Heating costs go up, the View Details
Keywords: by Jim Heskett; Energy; Utilities
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