Online Communities - Publications - Faculty & Research

Program

Senior Executive Leadership Program—China

brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels and nurture a culture of accountability Build confidence in yourself as a leader,... View Details

October 31, 2023
Article

Research: Can a More Detailed LinkedIn Profile Boost Your Salary?

By: Boris Groysberg and Eric Lin

Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive... View Details

Keywords: Compensation and Benefits; Job Search; Social Media

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02 Aug 2016
First Look

August 2, 2016

the optimal capital requirement is around 20%. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51305 The Empirical Economics of Online Attention By: Boik, Andre, Shane Greenstein, and Jeffrey Prince Abstract—In... View Details

Keywords: Sean Silverthorne

April 2024 (Revised July 2024)
Case

Unleashing Human Magic at Best Buy

By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal

The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on... View Details

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FAQs - Alumni

reunions.hbs.edu . Generally, the On-Campus Program takes place Friday and Saturday from approximately 8:30 a.m.–5:00 p.m. and includes food & beverage, faculty presentations, class-specific programming, and community gatherings. Evening... View Details

Program

Ascending the Peak: Finding the Leader Within—Virtual

Summary Today's organizations need men and women who can lead with courage and conviction through challenging times and toward worthy, positive change. Each session of this live online program will explore the tools, behaviors, insights,... View Details

June 2020
Article

In Generous Offers I Trust: The Effect of First-offer Value on Economically Vulnerable Behaviors

By: M. Jeong, J. Minson and F. Gino

Negotiation scholarship espouses the importance of opening a bargaining situation with an aggressive offer, given the power of first offers to shape concessionary behavior and outcomes. In our research, we identify a surprising consequence to this common prescription.... View Details

Keywords: Attribution; Interpersonal Interaction; Judgment; Social Interaction; Inference; Open Data; Open Materials; Preregistered; Negotiation Offer; Strategy; Behavior; Interpersonal Communication; Trust; Outcome or Result

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08 Feb 2017
HBS Seminar

Andrew Mao, Microsoft Research

May–June 2011
Article

The Uninvited Brand

By: Susan Fournier and Jill Avery

Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details

Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry

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Podcast - Business & Environment

CEO James Reinhart 04 JUN 2025 | Climate Rising James Reinhart, CEO of ThredUp, one of the largest online resale platforms for secondhand clothing. James co-founded the company while he was a Masters’ student at Harvard and has spent the... View Details

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Program FAQs - Summer Venture in Management

this program. Participants will be selected based on academic achievement, demonstrated leadership and their impact in the community around them. Who will pay for this program? HBS covers all programmatic expenses, including room and... View Details

24 Feb 2009
First Look

First Look: February 24, 2009

Mylan, opposed the deal and sued Perry for alleged vote buying. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209097 Online Restaurant Promotions Harvard Business School Case 909-034 A variety of... View Details

Keywords: Martha Lagace

2013
Chapter

The Most Successful CEOs Come from Within

By: Joseph L. Bower

The financial crisis of 2008 and the Great Recession caused a crisis of public confidence in business and American-style capitalism, with its focus on maximizing shareholder value. Corporate leaders understood that reform was needed and that they needed to commit... View Details

Keywords: Governing and Advisory Boards; Management Succession; Business and Community Relations; Management Teams

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Audit Committees in a New Era of Governance

accounting, and risk management functions Improve transparency and the quality of audit and financial reporting Oversee legal and regulatory compliance more effectively Strengthen collaboration with corporate management and auditors Ensure optimal View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details

Keywords: by Susan Young

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Fellowships - Business History

research proposal online no later than December 1, 2025. Letters of reference can be submitted online through interfolio or by email to bhi@hbs.edu with the applicant's name in the subject line. We are an... View Details

19 Sep 2006
First Look

First Look: September 19, 2006

Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and... View Details

Keywords: Sean Silverthorne

August 2006 (Revised March 2008)
Case

iPod vs. Cell Phone: A Mobile Music Revolution?

By: David B. Yoffie, Travis D. Merrill and Michael Slind

In 2006, a nascent market for music-enabled mobile phones was emerging to challenge Apple Computer's dominant position in the digital music industry. Through its iPod line of portable digital music devices and its iTunes Music Store, Apple controlled more than half of... View Details

Keywords: Music Entertainment; Emerging Markets; Brands and Branding; Sales; Opportunities; Price; Business Model; Mobile and Wireless Technology; Digital Platforms; Service Delivery; Communications Industry; Communications Industry

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June 2015 (Revised October 2016)
Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg

Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details