New Product Management - Publications - Faculty & Research - Harvard Business School

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13 May 2021
News

Investment Management for the Carbon Potential Of Forests: David Brand, New Forests

February 2020
Case

Fake News at DER SPIEGEL (A)

By: Aiyesha Dey, Jonas Heese and Tonia Labruyere

The case discusses the strategy of DER SPIEGEL, the leading news magazine in Germany, in the aftermath of the discovery of a fake reporting scandal. It had come to light that one of DER SPIEGEL’s own reporters had falsified and made up entire articles for years,... View Details

Keywords: Scandal; Management Control Systems; Corporate Governance; Crisis Management; Communication Strategy; Journalism and News Industry; Germany

January 1980 (Revised August 1985)
Case

Cumberland Metal Industries: Engineered Products Division--1980

By: Benson P. Shapiro

Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an... View Details

Keywords: Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry

Article

How Smart, Connected Products Are Transforming Competition

By: Michael E. Porter and James E. Heppelmann

Information technology is revolutionizing products. Once composed solely of mechanical and electrical parts, products have become complex systems that combine hardware, sensors, data storage, microprocessors, software, and connectivity in myriad ways. These "smart,... View Details

Keywords: Strategy; Competition; Information Technology; Transformation; Information Technology Industry

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November–December 2018
Article

Online Network Revenue Management Using Thompson Sampling

By: Kris J. Ferreira, David Simchi-Levi and He Wang

We consider a network revenue management problem where an online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must... View Details

Keywords: Online Marketing; Revenue Management; Revenue; Management; Marketing; Internet and the Web; Price; Mathematical Methods

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May 2013
Supplement

Launching Krispy Natural: Cracking the Product Management Code, Spreadsheet for Students (Brief Case)

By: Frank V. Cespedes and Heather Beckham

September 1990 (Revised March 1991)
Case

Mod IV Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Focuses sharply on a crossfunctional product development team at Honeywell's Building Controls Division. Traces the history of teams at the division, which introduced them as a response to intensifying competition and the need for faster development. Reveals the... View Details

Keywords: Business Divisions; Collaborative Innovation and Invention; Management Teams; Product Development; Organizational Structure; Groups and Teams; Competitive Strategy

02 Apr 2019
Working Paper Summaries

Managerial Quality and Productivity Dynamics

Keywords: by Achyuta Adhvaryu, Anant Nyshadham, and Jorge Tamayo; Fashion

August 2007 (Revised September 2008)
Case

Baker & McKenzie (A): A New Framework for Talent Management

By: Boris Groysberg and Eliot Sherman

Describes the process by which the largest law firm in the world developed a unique framework for personnel management. In 2004, John Conroy is about to take the reigns as the leader of Baker and McKenzie, the largest law firm in the world by employees, with offices in... View Details

Keywords: Talent and Talent Management; Framework; Cross-Cultural and Cross-Border Issues; Retention; Management Analysis, Tools, and Techniques; Adoption; Legal Services Industry

August 2007 (Revised September 2008)
Supplement

Baker & McKenzie (B): A New Framework for Talent Management

By: Boris Groysberg and Eliot Sherman

Keywords: Framework; Talent and Talent Management

Nov 2014
Report

Managing the Talent Pipeline: A New Approach to Closing the Skills Gap

The U.S. Chamber of Commerce Foundation recommends a new demand-driven approach—talent pipeline management—to close the skills gap. Extending lessons learned from innovations in supply chain management, this paper calls for employers to... View Details

February 1997
Article

Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis

By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan

Keywords: Product; Research and Development; Business Ventures

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18 Mar 2011
News

Social Networks Will Change Product Innovation

2003
Book

Becoming a Manager: How New Managers Master the Challenges of Leadership

By: Linda A. Hill

Keywords: Management; Problems and Challenges; Leadership

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June 2017
Case

Obesity Management at Kaiser Permanente: A New Mindset for Healthcare Delivery?

By: Kevin Schulman, Gregory Leya and Christina Beveridge

Kaiser Permanente (KP) is the largest managed care organization in the United States with over 10 million members. KP evolved from a prepayment or capitation model that focuses the organization around the efficiency of care and the health of the population it serves.... View Details

Keywords: Operations; Health Care and Treatment; Business Model; Strategy; Health Industry; United States

June 2010 (Revised July 2011)
Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi

Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry

Article

Products to Platforms: Making the Leap

By: Feng Zhu and Nathan Furr

Following the path of companies such as Apple and Amazon, more and more firms are trying to become not just product purveyors but also platform providers, facilitating direct connections between customers and other groups. Although launching a platform can generate new... View Details

Keywords: Product; Digital Platforms; Expansion

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October 1983
Article

Measuring Manufacturing Performance: A New Challenge for Management Accounting Research

By: Robert S. Kaplan

Keywords: Measurement and Metrics; Problems and Challenges; Accounting; Research; Performance

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2021
Working Paper

Accounting for Product Impact in the Water Utilities Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the water utilities industry. We design a monetization methodology that allows us to calculate monetary impact estimates of water... View Details

December 1999 (Revised April 2001)
Case

Avon Products China (A)

By: Lynn S. Paine and Jennifer Gui

In April 1998, when the Chinese central government bans all forms of direct selling in China in April 1998, executives at Avon China must decide how to respond. The first direct sales company to enter China after its opening to outsiders, Avon sparked widespread... View Details

Keywords: Crisis Management; Sales; Trade; Business and Government Relations; Government and Politics; Market Participation; China

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