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Publications

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  • 01 Apr 1998
  • News

New Releases

relationships throughout the value chain. And Kaplan and Cooper explain how product engineers use activity-based cost information to design products and services that meet customers' expectations at minimum cost. Islamic Law and Finance... View Details
  • 05 Jul 2011
  • First Look

First Look: July 5

prepay for participating merchants' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount voucher service can benefit affiliated merchants: price discrimination and... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2016
  • First Look

February 2, 2016

they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect... View Details
Keywords: Sean Silverthorne
  • Web

Online Transforming Customer Experiences Course | HBS Online

Details Concepts Minimum Viable Products and Small Tests in the Marketplace Sustainable Pricing The Cost, Market, and Value Lens Designing for Service Excellence Attribute Mapping Featured Exercises Create... View Details
  • 25 Mar 2014
  • First Look

First Look: March 25

School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This... View Details
Keywords: Sean Silverthorne
  • 14 May 2013
  • First Look

First Look: May 14

Abstract—This paper examines the direct private equity investment strategies across sovereign wealth funds (SWFs) and their relationship to the funds' organizational structures. SWFs seem to engage in a form of trend chasing, since they are more likely to invest at... View Details
Keywords: Sean Silverthorne
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

once as strong as dinosaurs, all now just as extinct. Destruction of businesses, fortunes, products, and careers is the price of progress toward a better material life. No one understood this bedrock economic principle better than Joseph... View Details
Keywords: Martha Lagace
  • 12 May 2009
  • First Look

First Look: May 12, 2009

world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,... View Details
Keywords: Martha Lagace
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

forthcoming American Economic Review: Papers and Proceedings Using Online Prices for Measuring Real Consumption Across Countries By: Cavallo, Alberto, Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer Abstract—We... View Details
Keywords: Dina Gerdeman
  • 10 Aug 2010
  • First Look

First Look: August 10

that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
  • 08 Jun 2010
  • First Look

First Look: June 8

to accomplish the following: mine your sales data to identify "homerun" products you're missing; reinvent your forecasting and pricing strategies; build end-to-end agility into your supply chain; establish incentives that align... View Details
Keywords: Martha Lagace
  • 09 Mar 2010
  • First Look

First Look: March 9

.com sites, and we crawl more than 285,000 of these domains to analyze their revenue sources. We find that 80% are supported by pay-per-click ads, often advertising the correctly spelled domain and its competitors. Another 20% include... View Details
Keywords: Martha Lagace
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

suggestion would be to expand their service to DC, which is very transient and should be a good opportunity. —Susan Holliday (AMP 187, 2014) My advice is D2C, since the connection to the end customer is hugely valuable. But to scale, they should View Details
Keywords: Jen McFarland Flint; Real Estate
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

industries in its preferred direction. We find that exogenous price shocks proved particularly helpful in this regard. The Impact of Relative Standards on the Propensity to Disclose Authors:Alessandro Acquisti, Leslie John, and George... View Details
Keywords: Sean Silverthorne
  • 18 Jun 2001
  • Research & Ideas

Tech Investment the Wise Way

here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of View Details
Keywords: by Henry Chesbrough & Richard S. Rosenbloom
  • 25 May 2010
  • First Look

First Look: May 25

ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase advertiser... View Details
Keywords: Martha Lagace
  • 14 Jun 2011
  • First Look

First Look: June 14

cannot price discriminate among stores because the intermediaries' incentives are aligned with the marginal stores. Second, competition among intermediaries may lead to more or less search diversion relative to monopoly, depending on... View Details
Keywords: Sean Silverthorne
  • 12 Nov 2008
  • First Look

First Look: November 12, 2008

problems in the renovation of the 27-floor, 60,000 square meter complex. The WTC owners, two Dutch financial institutions, had hired TvT in 1995 to advise how to best handle their property's underperformance, which stood 20% empty and had prematurely aged. 1. Should... View Details
Keywords: Martha Lagace
  • 13 Jul 2010
  • First Look

First Look: July 13

is the impact of foreign bank entry on the pricing and availability of credit in developing economies? The Mexican banking system provides a quasi-experiment to address this question because in 1997 the Mexican government radically... View Details
Keywords: Martha Lagace
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

is not really making a profit on hardware sales. It prices its hardware low as a way to encourage people to buy a lot of e-books." Apple, on the other hand, makes several hundred dollars on each iPad sale, able to charge a premium because... View Details
Keywords: by Michael Blanding; Information; Publishing; Technology