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  • All HBS Web  (3,387)
    • People  (38)
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  • May 2009 (Revised January 2011)
  • Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
  • August 2011 (Revised September 2011)
  • Supplement

Enman Oil, Inc. (G)

By: David F. Hawkins
Oil and gas company Enman Oil attempts to lower its total leverage value by switching from the successful efforts method to the full costs method. View Details
Keywords: Accounting; Energy Industry
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Hawkins, David F. "Enman Oil, Inc. (G)." Harvard Business School Supplement 112-026, August 2011. (Revised September 2011.)
  • August 2003 (Revised May 2009)
  • Background Note

Basic Venture Capital Formula, The

By: William A. Sahlman and Matthew Willis
Briefly summarizes the process that venture capitalists use to analyze high-risk, long-term investments. Contains information on methods that can be used to calculate valuation, share price, percent ownership, implied valuation, dilution, and option pools. View Details
Keywords: Venture Capital; Risk Management; Mathematical Methods; Valuation
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Sahlman, William A., and Matthew Willis. "Basic Venture Capital Formula, The." Harvard Business School Background Note 804-042, August 2003. (Revised May 2009.)
  • January 2024 (Revised June 2024)
  • Supplement

School of Rock: Tuning into Structured Empowerment (B)

By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg
In September 2022, Price and his team evaluated the past year’s strategies to increase Method App adoption and discussed new initiatives to consider. View Details
Keywords: Business Strategy; Technology Adoption; Education Industry; Music Industry; United States; Massachusetts
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Sandino, Tatiana, Jeffrey Rayport, Samuel Grad, and Stacy Straaberg. "School of Rock: Tuning into Structured Empowerment (B)." Harvard Business School Supplement 124-044, January 2024. (Revised June 2024.)
  • 15 Apr 2022
  • News

Professor Amy Edmondson: Memorable

  • 17 Feb 2003
  • Research & Ideas

Rating Fund Managers by the Company They Keep

from the Working Paper.Ann Cullen: How is your system different than traditional mutual fund rating systems? Cohen: Our method takes advantage of a wealth of previously unexploited information about fund holdings. Standard metrics rate... View Details
Keywords: by Ann Cullen
  • 28 May 2020
  • Video

The HBS Case Method: Alumni Reflections

  • 18 Jan 2019
  • Blog Post

Exploring the Tech World Through WesTrek

post-HBS. The tech industry changes quickly, and we heard over and over how the case method - which forces us to take a firm position and make decisions with incomplete information - has contributed to alums’ success.   The Connections... View Details
  • November 2021
  • Article

Gaussian Process Subset Scanning for Anomalous Pattern Detection in Non-iid Data

By: William Herlands, Edward McFowland III, Andrew Gordon Wilson and Daniel B. Neill
Identifying anomalous patterns in real-world data is essential for understanding where, when, and how systems deviate from their expected dynamics. Yet methods that separately consider the anomalousness of each individual data point have low detection power for subtle,... View Details
Keywords: Pattern Detection; Subset Scanning; Gaussian Processes; Mathematical Methods
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Herlands, William, Edward McFowland III, Andrew Gordon Wilson, and Daniel B. Neill. "Gaussian Process Subset Scanning for Anomalous Pattern Detection in Non-iid Data." Proceedings of Machine Learning Research (PMLR) 84 (2018): 425–434. (Also presented at the 21st International Conference on Artificial Intelligence and Statistics (AISTATS), 2018.)
  • 20 May 2020
  • News

Experimentation and Its Discontents

  • 23 Feb 2022
  • Video

Sharing Insights: Part Three

  • 2007
  • Manual

Managing School Districts for High Performance: Instructor's Guide

By: Stacey Childress, Richard F. Elmore, Allen S. Grossman and Susan Moore Johnson
Teaching by the case method has the potential to affect profoundly the way that teachers, students, and professionals approach the learning process. This companion volume includes detailed teaching notes on each case in the coursebook, with an emphasis on making cases... View Details
Keywords: Learning; Teaching; Cases
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Childress, Stacey, Richard F. Elmore, Allen S. Grossman, and Susan Moore Johnson, eds. Managing School Districts for High Performance: Instructor's Guide. Cambridge, MA: Harvard Education Press, 2007.
  • Teaching Interest

Overview

2018 - present Harvard Business School, Transforming Health Care Delivery (MBA elective curriculum) 2014 - 2017 Harvard Business Schoool, Technology and Operations Management (first-year required MBA curriculum) Summer 2012 Harvard Kennedy School of Government,... View Details

    Yuval Spiegler

    Yuval is a doctoral student in Organizational Behavior and Sociology at HBS. He studies why are similar organizations dissimilarly diverse, especially focusing on extra-organizational dimensions that shape labor market racial and gender segregation. Yuval uses... View Details
    • 17 Dec 2021
    • News

    Professor Anita Elberse: Storytelling

    • October 1991
    • Background Note

    Market Research

    By: Robert J. Dolan
    Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes. View Details
    Keywords: Research; Markets
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    Dolan, Robert J. "Market Research." Harvard Business School Background Note 592-034, October 1991.
    • December 2008
    • Article

    Behavioral Frontiers in Choice Modeling

    We review the discussion at a workshop whose goal was to achieve a better integration among behavioral, economic, and statistical approaches to choice modeling. The workshop explored how current approaches to the specification, estimation, and application of choice... View Details
    Keywords: Mathematical Methods; Integration; Goals and Objectives; Decision Choices and Conditions; Problems and Challenges; Business Processes; Customers; Behavior; Economics
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    Adamowicz, Wiktor, David Bunch, Trudy Ann Cameron, Benedict G.C. Dellaert, Michael Hanneman, Michael Keane, Jordan Louviere, Robert Meyer, Thomas J. Steenburgh, and Joffre Swait. "Behavioral Frontiers in Choice Modeling." Marketing Letters 19, nos. 3/4 (December 2008): 215–219.
    • September 1992 (Revised September 2004)
    • Background Note

    Accounting for Property, Plant, Equipment and Other Assets

    By: William J. Bruns Jr.
    An introduction to depreciation accounting and depreciation methods for capital assets. Also covers gains or losses on asset disposal and accounting for other investments and intangibles. View Details
    Keywords: Accounting; Assets
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    Bruns, William J., Jr. "Accounting for Property, Plant, Equipment and Other Assets." Harvard Business School Background Note 193-046, September 1992. (Revised September 2004.)
    • September 1986 (Revised March 1991)
    • Case

    Graves Industries, Inc. (A)

    The first in a series of cases that explores the causes and methods of fraudulent financial reporting and the lines between acceptable, unethical, and fraudulent behaviors. View Details
    Keywords: Crime and Corruption; Ethics; Financial Reporting
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    Merchant, Kenneth A. "Graves Industries, Inc. (A)." Harvard Business School Case 187-045, September 1986. (Revised March 1991.)
    • 23 Mar 2023
    • Video

    BiGS Idea: Accounting for Climate

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